Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Lead Forensics

DECEMBER 8, 2023

What is Google Analytics? Google Analytics is a comprehensive tool from Google that offers wide-ranging insights into website performance. Traffic sources and campaign tracking: Know where your traffic originates and how your campaigns perform. Google Analytics provides broad audience insights for various businesses.

Marketing Analytics Tools 52

Marketing Analytics Tools Comparison Lead Ranking Analytics 52

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. It’s not just a new version of Google Analytics. It’s a complete overhaul, and it’s reshaping how we approach data analytics.

Marketing Analytics Tools 262

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 262

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. The answer is simple … not all traffic is good traffic. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. The challenge is that fragmented intent doesn’t deliver targeted traffic.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Varicent

DECEMBER 7, 2021

Every budget management plan is built on assumptions, including what revenues are going to be booked over a quarter or a year. Quite simply, if sales revenues miss budget, costs elsewhere have to be scaled back to balance the books. Real-time Analytics. Communication and Collaboration.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Marketing Insider Group

JUNE 1, 2021

According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Image: CMI. Image: CMI.

Marketing Analytics Tools 349

Marketing Analytics Tools Content Marketing Work Management Marketing Management 349

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Direct traffic. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. For example, do you know where your website traffic and leads comes from ? How much traffic does social media contribute to those outcomes?

Social Networks 186

Social Networks Business Work Management Social Media 186

Marketing Insider Group

JUNE 9, 2020

When you put data to work for you through effective content analytics, you can test each piece of content to identify your top performers. With the scope of today’s data and analytics capabilities, even a startup or small business can put the power of always-on marketing to work for it. Promote them on social media. But you’d be wrong.

Campaigns 314

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 314

Marketing Insider Group

NOVEMBER 17, 2020

You have to start somewhere with good enough and then look at your content performance analytics and data to determine if your strategy is on point or way off. Tools you’ll need to develop content workflows, track audience behaviors, set up campaigns, aggregate analytics, and leverage automation. It never will be. And we can help!

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. How HotPads Increased Blog Traffic By 4,000 Percent Through the Power of Original Content.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. We can use metaphors to highlight increases in website traffic, such as with your content as your vehicle, and your content marketing strategy as the vehicle’s engine. Estimate Your Costs.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

JANUARY 25, 2022

Web analytics provide actionable insights that enable you to continually optimize your website performance. Set up analytics. Monitoring your website analytics has never been easier — there’s just no reason not to do it. Web analytics has more value than simply monitoring performance.

Marketing Websites 262

Marketing Websites Industry CMS Lead Scoring Lead Ranking 262

Marketing Insider Group

JULY 6, 2020

Once you have a LinkedIn page set up for your enterprise, don’t just sit back and expect the traffic to come rolling in. If you’re running ads on LinkedIn, you can take a look at your business analytics to get detailed campaign demographics. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

JUNE 8, 2021

Common objectives include: Driving more traffic to your website. For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. Understanding the topics and formats that generate the most traffic. Creating more engagement on social media.

Content Marketing 296

Content Marketing Lead Scoring Lead Ranking Planning 296

Marketing Insider Group

MAY 12, 2021

Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. Monitoring website traffic is another great way to track the ROI of your content marketing. Having a sound SEO strategy will help drive traffic. How many new followers are you receiving?

Work Management 285

Work Management B2B Marketing Budget Programs Marketing Management 285

Webbiquity

APRIL 7, 2015

If you want to dramatically improve your organic search traffic , you have to make your website better. If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. You can chose to highlight articles, review pages, books, videos and more.

Traffic 100

Traffic Organization Link Building Click Rate 100

Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Fast lead generation and traffic to owned media. Going inside the analytics on this can help you calculate earn media metrics like: Amplification rate: ratio of shares compared to total followers. Retargeting. Benefits of Paid Media. You set the strategy.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Optinmonster

NOVEMBER 7, 2023

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. In Google Analytics, for instance, it’s labeled as “ecommerce conversion rate,” which has become the standard term for this measurement. Traffic Source : Conversion rates can differ based on where your traffic comes from.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Marketing Insider Group

JANUARY 24, 2022

It’s forecasted to account for a whopping 82% of all internet traffic by the end of 2022, and audiences across industries and topics increasingly prefer it over other types of content. Analytics and intelligence platform Sumo Logic is a great example of how to leverage case studies to build social proof.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

SWZD

AUGUST 10, 2017

Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Enjoy: Why is Google Analytics essential for optimizing not only your B2B website’s own performance, but also that of your overall demand generation program? It’s a tiny blip of traffic.

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Marketing Insider Group

NOVEMBER 16, 2020

What’s more important is the real-time analytics and feedback you can gain from these platforms. Recent improvements include an analytics dashboard that delivers immediate insight into what’s working and how well you are moving the needle. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Marketing AI 326

Marketing AI A/B testing Tools Lead Scoring 326

Marketing Insider Group

MAY 4, 2021

It also includes analytics to measure performance. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. Set up a quick consultation , and I’ll send you a free PDF version of my books. It’s much more than a scheduling tool. Image: Buffer.

Paid Content 280

Paid Content Tools Paid Search Agency Content 280

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Even better, try to book interviews on podcasts that your target audience is listening to. Talk to us about how to generate more traffic through content marketing that complements your other strategies to advertise online.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Convince & Convert

OCTOBER 22, 2015

As a self proclaimed nerd from the 80s, Andy grew up a gamer and avid comic book reader which led to his interest in that intersection of technology and art.

Design 142

Design Traffic Wikipedia Stats 142

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. June: Take a Good, Hard Look at Your Analytics.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

Webbiquity

APRIL 27, 2011

This is not just another “how to do SEO” book for practitioners. This of course is not only helpful for increasing search traffic, but also helps your site visitors, builds your credibility as an industry expert, and ultimately increases sales. SEO practitioners will gain strategic business perspective on the importance of their work.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Marketing Insider Group

JANUARY 25, 2021

percent of all search traffic in the U.S. Most website traffic comes from organic search, at 53.3 Adobe Analytics found that music and weather dominate, but 47 percent of questions via voice are for online search. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Paid Search Agency 351

Paid Search Agency Advertising Agencies Ad Agencies SEO 351

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. Trust is the reason why people read Yelp reviews before booking a restaurant reservation or lookup the Amazon reviews before purchasing a pair of headphones. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Brandwatch Marketing

OCTOBER 25, 2023

Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96