SWZD

AUGUST 10, 2017

As a B2B marketer focused on demand generation with a wide range of projects and responsibilities, are you maximizing all of the quality data sources you have on hand to hit your goals? Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. Select “Web.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

ANNUITAS

MAY 31, 2023

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. We discussed our vision for transforming go-to-market via a Converged Growth lens.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. That means you just need to set a time for sales and marketing. Selling is all about hitting the numbers consistently.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? The phone book was replaced by online search.

Marketing AI 142

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 142

Litmus

MARCH 16, 2022

If you haven’t noticed, we’re excited about email personalization and we think you should be too. Email personalization will continue to grow in importance because it’s what consumers want – and it’s been proven to convert. Email personalization starts with data. Dynamic content for email personalization.

Ideal Customer Profiles 87

Ideal Customer Profiles Personalization Conversion Ad Exchange 87

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Marketing Insider Group

JANUARY 25, 2022

Web analytics provide actionable insights that enable you to continually optimize your website performance. A survey conducted by a London-based digital marketing agency of over 1,000 web users found that more than 42.5 Even better, have more than one person do it, and have each person do it twice. Set up analytics.

Marketing Websites 258

Marketing Websites Industry CMS Lead Scoring Lead Ranking 258

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. Why Personalization Is Important for B2B Marketing Campaigns. Collect Website Analytics and Customer Data.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Martech

JULY 19, 2023

Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Watch videos about Content Assistant features in Marketing Hub , Sales Hub , and Service Hub.

Data Hygiene 92

Data Hygiene Privacy Landing Pages CAN-SPAM 92

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot? Here are a few to consider.

Paid Search Agency 103

Paid Search Agency Marketing AI Work Management Marketing Management 103

B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. This is exactly where most of the marketing teams end up dropping the ball. Gone are the days when a marketer could just go by what she “felt” was right.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM).

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. This is why we invest so much of our marketing budget in content at Contently. I’ve found it’s easiest to tackle content marketing ROI when you chunk it into three stages. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Martech

FEBRUARY 12, 2024

What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. Digital Marketing Knowledge.

Paid Search Agency 106

Paid Search Agency Planning Ad Building Enterprise Management 106

PathFactory

MARCH 3, 2023

When it comes to comparing digital or hybrid events with live in-person events, I’ve realized that without the right tools, live events can sometimes become a black box, which isn’t helpful when trying to successfully track your buyers’ journeys and create bespoke experiences. Talk about better use of time, money, and insight. The good news?

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

SmartBug Media

AUGUST 16, 2023

And just a heads-up if you didn’t already know—INBOUND is all in-person this year! What 100M+ Phone Calls Reveal About Data-Driven Marketing What’s it about? GTM for All: Helping Unlock Playbooks for Every Company What’s it about? How Rewards Programs Drive New Business and Customer Loyalty What’s it about? Who will benefit?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. Event Budget Management. Event Registration, Marketing, and Promotion. Call for Papers and Content Management. Event Registration, Marketing, and Promotion. This tool also helps with venue booking and management requirements.

Marketing Automation Services 345

Marketing Automation Services Marketing Management Planning Process 345

LeanData

DECEMBER 8, 2022

However, as revenue teams seek automated scheduling solutions, a great deal of confusion exists in the market. Should you go with Calendly, whose name has become synonymous with meeting scheduling, or do you look at one of the newer tools that’s shaking up the market? Zoho Bookings. Microsoft Bookings. #1 ease of use.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Best Practices 52

Directive Agency

APRIL 21, 2022

Using third-party advertising services and web analytics systems means getting technical and adding code to your site. If you’re not a developer, the thought can be incredibly overwhelming–which is where Google Tag Manager comes into play. What is Google Tag Manager? .

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Work Management Marketing Management 52

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI?

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Anyword

JULY 26, 2022

A customer persona represents your brand’s ideal buyer type (you can have multiple), and creating one helps your team or company as a whole better understand who to target with your marketing messaging. In fact, personalized emails have improved conversion rates by 10% ). Customer Personas vs. Target Market. Google Analytics.

Ad Building 95

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 95

Zoominfo

DECEMBER 19, 2018

Not only does this impact our personal lives on a regular basis—i.e. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. 2. Duct Tape Marketing. 3. Billy Gene is Marketing Inc.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. Plus it’s very cost effective.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. Booking a demo.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Bound360

SEPTEMBER 17, 2019

If your answer is yes, you’re steps ahead of many marketing teams. Knowing the geo-location of your site traffic can help to inform site content and allow you the opportunity to cater site messaging to specific geo-locations using personalization. But, often times, marketers have a shallow understanding of their geo audiences.

Personalization 40

Personalization Marketing & Strategy Marketing Analytics Tools Segmentation 40

Optinmonster

DECEMBER 20, 2023

You can use these for SEO, content development, and digital marketing. Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Zoominfo

OCTOBER 5, 2021

Not only does this impact our personal lives on a regular basis—i.e. If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Heinz Marketing

OCTOBER 12, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Check out the previous quick start guide posts on marketing automation and ABM orchestration.

Marketing Automation Services 115

Marketing Automation Services Work Management Marketing Management B2B 115

Convert

JULY 7, 2021

Workato’s Alex Birkett recommends these 5 split testing tools: Convert Experiences , VWO, Google Optimize, Conductrics, and AB Tasty, but it really depends on the context of the company in question. We’re considering other tools, but for the volume and complexity of our tests, Google Optimize is able to service our needs.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62