Remove best long-tail
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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 271
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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships.

SEO 243
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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

Look for long-tail keywords, which are expanded and targeted phrases. For example, “marketing automation” is a seed word, but “how to purchase marketing automation tools” is a long-tail keyword. Type the term into your SEO research tool (we use SEMRush , but there are plenty of others — Ahrefs , Ubersuggest , and more).

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

You need the best SEO strategies that deliver results. Keep Searching for the Best SEO Strategies One of the best SEO strategies is to keep looking for effective SEO strategies. Providing genuine, relatable information to your readers will always be among the best SEO strategies. The robots can’t do that (yet ).

SEO 267
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How Sur La Table uses AI to power customer experience

Martech

The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website. It’s their job to show customers products they’re likely to buy, and AI predictive analytics helps with this task.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. If you’re wondering how to make this happen, this article is exactly what you need.

SEO 85
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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. Are searchers even looking for long form content on this topic? For example, “customer service best practices” returns 590 monthly searches versus “service best practices” with only 30.

Keywords 105