article thumbnail

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

article thumbnail

Web analytics is badly broken 

Martech

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

Analytics 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Set Up Google Analytics eCommerce Tracking for WooCommerce

Optinmonster

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. Why Enable WooCommerce Google Analytics Tracking. When you connect a website to Google Analytics, it tracks your website activity and traffic. These basic statistics aren’t enough for an eCommerce store.

article thumbnail

How to Enable Enhanced eCommerce Tracking in WooCommerce

Optinmonster

Do you want deeper insights into your eCommerce performance in Google Analytics? With Google Analytics, you can enable Enhanced eCommerce tracking to get more valuable data from your online store. What’s the Difference Between Standard and Enhanced eCommerce Tracking? Standard eCommerce Tracking.

article thumbnail

4 Challenges You Need To Conquer When Optimizing Ecommerce Websites

Convert

What is the goal of optimizing ecommerce websites? Or staying time on your ecommerce site so visitors can find what they are looking for and buy more. Cart abandonment is one of the biggest challenges facing ecommerce businesses. Even giant ecommerce companies like Amazon are not immune. As of March 2020, 88.1%

article thumbnail

Eight best ways to use AI in martech in 2020

ClickZ

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. Possible use cases are for ecommerce stores sending cart abandonment emails.

article thumbnail

Step by Step Guide to A/B Testing Shopify Themes (Using Convert Experiences)

Convert

A lot of time and energy goes into setting up a successful ecommerce store. Install the Convert tracking code on the order status Shopify page to be able to track revenue/purchases through Google Analytics , Set up manual revenue tracking code , or Use webhooks. In the world of ecommerce, two weeks isn’t even that long.

Banners 93