Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

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Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now?

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Social Media Trends Media B2B 117

Oktopost

MARCH 11, 2020

B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world.

Youtube 113

Youtube Video Marketing Marketing & Strategy Marketing Strategy 113

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Does Google Ads Work for B2B? . How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Marketing Insider Group

NOVEMBER 8, 2021

And YouTube videos can only take you so far. I am not referring to performance analytics. I’m oversimplifying it, but this type of data can help inform the keywords you are bidding on in paid search, and serve as your editorial calendar for any long-form content and YouTube videos you plan on posting. Let me explain.

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Buyer's Journey PR Content Analysis 346

Top Rank Marketing

OCTOBER 6, 2023

Have you found your own top B2B marketing news item we haven’t yet covered? Thank you for taking the time to join us for this week’s Elevate B2B Marketing News, and we hope that you will return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Oktopost

MARCH 13, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Or subscribe on Spotify , Apple Podcasts , or YouTube

Work Management 118

Work Management Social Media Marketing Management Gartner 118

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Ranking 65

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

DECEMBER 18, 2023

Its analytics also allows real-time monitoring of time spent with your brand’s content. Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why YouTube Ads? Why Nativo? Why Outbrain?

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Paid Content Distribution Cost Per Thousand Budget Programs 231

Webbiquity

AUGUST 4, 2020

BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

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Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 111

EMagine B2B Blog

NOVEMBER 5, 2014

As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. ROI from YouTube is most often indirect.

Youtube 40

Youtube Analytics Buyer Personas Click Rate 40

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. July 1, 2023.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. With the onset of the new year, marketers are urged to assess the current state of their strategies.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

B2BMarketing.net

APRIL 18, 2024

In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals. Effective lead generation Podcasts in B2B can serve multiple goals. There needs to be a good fit.”

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. We help B2B companies achieve predictable, profitable growth through the execution of data-driven marketing strategies. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Marketing Insider Group

DECEMBER 8, 2021

B2B decision makers are not easy to reach. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. B2B Influence. The thing with B2B marketing is that it’s not really a bright and shiny object. But one thing that B2B brands can capitalize on is influence.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. B2B decision makers know that their purchase decisions have wide-reaching impacts on their organizations.

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Paid Search Agency Content Marketing Companies Case Study 325

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Heinz Marketing

MARCH 4, 2021

Welcome to the first installment of The B2B Marketer’s Quick Start Guide. Blogging/Community Building is also important in B2B marketing however, most companies have a blog on their website and can instead use blogging platform as a means for content syndication, more on that later. Offers solid analytics for businesses.

Paid Content 132

Paid Content Social Media Media B2B 132

Oktopost

MAY 4, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts YouTube And on Spotify ​​Keep binging Radically Transparent! Catch all episodes here.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Top Rank Marketing

JUNE 30, 2023

Have you uncovered a key B2B marketing news item that we haven’t yet covered? Thank you for taking the time to join us for this week’s edition of the Elevate B2B Marketing News, and we hope that you will return next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. Again, this tool is not just for B2B but also B2C.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

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Social Media Work Management Marketing Management Media 306