The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Create and customize your newsletter.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. Sign up for the Sales Feed newsletter today. Episodes 1-6 are now available.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Launch Marketing

JUNE 9, 2021

Your B2B website is one of, if not the most, important aspect of your company. Google Analytics is the ideal place to collect and review your website metrics. Provide CTAs with offers to content assets such as: eBooks and white papers Email newsletter subscription Free Trials Contact Us/Consultation/Demo.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

Contently

JANUARY 24, 2020

The most impactful KPIs aren’t just magically measured by Google Analytics. If you’re B2B , most of your inbound business comes from demo requests or people looking to talk to sales. Newsletter sign-ups and Engagement: Since newsletters are the most consistent way to build an owned audience , growing that list is key.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

JULY 22, 2020

Modern B2B buyers are interacting with an average of three to five pieces of content before they even reach out to a salesperson for more information. Built-in analytics for easy reporting and monitoring. Press the Start Button. Gone are the days when a customer would see an ad, contact a salesperson, and make a final decision.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Squeeze every ounce of knowledge out of your analytics.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Optinmonster

MAY 11, 2023

Offer a Lead Magnet A lead magnet is something that you offer visitors in exchange for subscribing to your email newsletter. Well, you can actually look for lead magnet ideas in Google Analytics. Create an Email Marketing Newsletter Email marketing is hands down one of the best ways to promote your website.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. Sign up for the Sales Feed newsletter today. Episodes 1-6 are now available.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Adobe Experience Cloud Blog

JULY 27, 2009

Understanding the value of your B2B newslet ter can be tricky for m an y mark eters.   Newsletters are typically v ery time consuming to create and calculating the return can be difficult.    Here are some metrics to help understand the value of a  newsletters to your organization.

Newsletter 48

Newsletter Lead Scoring Lead Ranking Clickthrough 48

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Lenny's Newsletter

SEPTEMBER 12, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. So we built this custom analytics server along with FullStory, and anytime anyone was in the app and using the app, we got notified immediately on Slack. If you’re a B2B company, that means becoming a salesperson.

CPO 145

CPO Product Work Management Enterprise Management 145

QuanticMind

OCTOBER 9, 2023

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Contently

OCTOBER 25, 2017

Per CMI’s 2018 B2B Content Marketing Trends survey, 62 percent of content marketers who rated themselves as very successful or extremely successful have a documented content strategy. Do they sign up for a newsletter? Ask him your most pressing content strategy questions here , or email him at lazer@contently.com.

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

Outgrow

JULY 8, 2020

MOI is a global B2B online marketing agency for technology brands. Their award-winning B2B demand generation campaigns are proven to turn heads. Spiralytics leverages content marketing, SEO, and online advertising backed by robust analytics to build your business. Be it videos, or press releases – they have got you covered.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Contently

MAY 13, 2019

Say you’re a B2B software company, and you close 15 percent of all inbound opportunities. Here’s the truth: The average B2B executive buyer consumes 17 pieces of content over the course of the sales cycle, according to Sirius Decisions. Learn your Google Analytics inside-out so that you can give your boss the full picture.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Televerde

MAY 8, 2020

My head is pounding from information overload, and I just need to get all this out before I forget half (or most) of it – so without further ado, here are my top 3 takeaways from this year’s SiriusDecisions Summit: Takeaway 1: Whether in B2B or B2C, we’re all in the business of people. B2B marketers: Don’t be afraid to take risks!

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Sales Forrester 52

Contently

OCTOBER 15, 2020

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” ” There are only 214 million for “b2b software.”

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . At its best, demand generation is thoroughly relevant to the pressing needs of the market today. Provide a funnel for getting the user’s email or signing up for your newsletter.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

EMagine B2B Blog

SEPTEMBER 3, 2013

The simple answer is that ALL social media environments can be successful for B2B. The most common discussion I have heard is the debate between Facebook and LinkedIn for B2B. A dditionally, Google Analytics has had some great updates to their reporting. Gain subscribers to your email newsletter? increase web traffic?

Social Media 40

Social Media Media Ideal Customer Profiles B2B Thought Leadership 40

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Golden Spiral

DECEMBER 21, 2018

Spending time in Google Analytics or your CRM’s reporting structure is not wasted time. The fundamentals of inbound marketing are: Emailing your list (newsletters and nurturing emails). It doesn’t matter where you are, press on. Nothing ruins a good fish story faster than an eye witness. Not on social media? Not using paid ads?

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Hubspot

FEBRUARY 14, 2024

Mark Colgan , B2B Sales SaaS Consultant at Yellowo , supports Ackerman’s recommendation. Personio increased ROAS by 23% after working on implementing our ad analytics platform. Ackerman points to an imaginary brand whose newsletter is typically light, fun, and funny. With segmentation, you can understand who you’re writing for.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

ClearVoice

AUGUST 17, 2020

But, you know you need to promote it beyond the sales route, and your marketing team is already overtasked with the everyday needs of your website, newsletter and social media feeds. In the fall of 2019, the VP of Strategic Operations at PropStream , a real estate analytics software company, reached out to ClearVoice.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Contently

OCTOBER 15, 2021

B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.”

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

The Effective Marketer

JANUARY 11, 2010

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. Slides can be seen below. You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Trade Press Services Newsletter

APRIL 6, 2023

Technological assimilation Over the last decade, technology has transformed the B2B marketing world. From artificial intelligence to Google Analytics to the latest design software, new technology can be overwhelming for even the savviest of marketers.

B2B Marketing 130

B2B Marketing Peer-to-peer Marketing Analytics Tools B2B 130

Terminus

MARCH 18, 2020

The Terminus March release is designed to help you own and align more of the digital experience, bring account-level intelligence into every demand effort (even if it’s not ‘account based’), and deliver more of the reporting you need with trended scorecard metrics, an all-new advertising metrics page, and a native Google Analytics integration.

Sales Management 26

Sales Management Lead Scoring Lead Ranking Trends 26

Circle Studio

NOVEMBER 2, 2017

Many A/E/C firms send their entire list of contacts the same email blast, often in the form of a company eNewsletter or press release. Unfortunately, this approach creates what I call the “boy who cried wolf” syndrome, because it’s highly unlikely that the content of the newsletter is relevant to the entire list.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Trade Press Services

APRIL 8, 2024

Email marketing is a channel of choice for many marketers, especially in B2B organizations. In fact, 81 percent of B2B marketers say their most used form of content marketing is email newsletters. When working on email campaigns or newsletters, it’s imperative to have another set of eyes to proofread for clarity.

Email Marketing 90

Email Marketing Work Management Marketing Management Planning 90