About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. It also has powerful analytics as well. MORE >>

In this month's article, I interview Jill Whalen, CEO of High Rankings, about the importance of site architecture and how it drives leads for B2B sites. B2B + Social Media = Sales. Carmen Hill, of the agency Babcock & Jenkins, recently sat in on a roundtable on Successful Strategies in B2B Social Media -- and when a question was lobbed her way about sharing examples, she froze like a deer in the headlights. The way you create your site architecture is key when it comes to B2B sites – especially with regard to getting found for “short-tail” keywords. Welcome! MORE >>

Understanding the value of your B2B newslet ter can be tricky for m an y mark eters.   Newsletters are typically v ery time consuming to create and calculating the return can be difficult.    While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys.    Here are some metrics to help understand the value of a  newsletters to your organization. will cause you to not get true open data.   Testing. MORE >>

In a recent Modern B2B Marketing Blog article , the author Maria Pergolino suggests it’s the right time to assess your B2B Marketing Strategy and consider areas of improvement.  Understanding customers’ unique challenges and recognizing the solutions they need is an essential element of any B2B marketing strategy. Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. Unfortunately, not all B2B organizations recognize the full potential of lead management efforts. Rick Volz. Asking. MORE >>

In my latest article for the Content Marketing Institute, A Simple Template for Keeping in Touch with B2B Sales Reps and Distributors , I show how monthly "newsy" emails can keep sales reps and distributors in the loop with regard to new content and marketing strategy. If you use Google Analytics, you can look in your Traffic report to see how many people visited your site using an iPhone, iPad, Android phone or Blackberry. frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. MORE >>