Trending Sources

Don’t Bore People: 10 Ideas for B2B Newsletter Content


What’s the first thing you think when you hear “B2B newsletter”? Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment. Neither does most B2B marketing. B2B newsletters definitely don’t have to be dull – at least for their core, intended audiences. That’s definitely newsletter content. It’s time to change that.

Three Myths and Realities of Client Newsletters

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. MYTH #1:        Your B2B Firm Needs a Client Newsletter.

Quick Guide to Email Newsletter Distribution

B2B Marketing Insider

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? 1. Implementing an email newsletter is pretty cheap compared to other distribution strategies. Provides instantaneous analytics.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? One might argue that it was the launch of desktop publishing in the 1980′s that made delivery of company newsletters easier.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

7 Hot Trends In B2B Marketing Analytics | - B2B.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant.

An Overview of Google Analytics Goals & Conversion Metrics


There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

Three Things Smart B2B Marketers Will be Doing in 2016


What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.

Content marketing metrics and analytics: it’s all about you


For example,  Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics! Some things you might focus on include.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

14 Brilliant B2B Marketing Strategy Guides


Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s  b2b buyers are typically  70% of the way through their purchase process  before they contact a vendor’s sales team. The old “sales funnel” model is giving way to more sophisticated analytical frameworks.

10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives

WindMill Networking

Furthermore, creating good content for your website, blog, and newsletter is key if you want to continue to attract customers to your digital assets. While everyone understands the importance of content for blogs and newsletters, the challenge – and question I often get asked – is always, “What should I blog about or put in my newsletters?” How so?

Webinar Replay: Tips for Using Social Media in B2B Marketing


Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts. B2B Social vs. B2C Social. How many posts per day is ideal for B2B?

B2B Sales Cannot Live on Inbound Alone

Sales Engine

However, most B2B companies haven’t been able to supply enough leads through their inbound efforts to make sales quotas and hit revenue growth targets. Successful B2B marketers are combining inbound approaches with outbound methods to build long-term relationships with prospects. If you have that problem, keep doing what you’re doing (and let me know how you did it)! Content Strateg

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. 1.     Design for Humans. The top B2B marketers have a call-to-action on every landing page.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

The B2B Content Marketing ROI You Should Care About.

Sales Engine

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. For example, your latest deal could have started three months ago when you sent out a newsletter with several informative, third-party articles.

ROI 78

3 Ways to know your prospects as well as they know you!

grow - Practical Marketing Solutions

As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same. Maybe they’ve: Subscribed to your newsletter. Do you send all 100 your newsletter with your big announcements, your upcoming events, and your new product releases? That is, getting to know them.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. You can achieve many different objectives with an email newsletter. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Set clear objectives for your eLetter.

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. More than 800 responses from the B2B Technology Marketing Community on LinkedIn. Research from 1,396 B2B marketers.

PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

PWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. The site launched in 2009 and has quickly become a one-stop-shop for B2B marketers looking for tips, trends, and advice aggregated from respected B2B bloggers from around the web. Google Analytics ? This is no easy feat.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google Analytics Release Notes. Did we miss something significant in your B2B marketing endeavors?

30+ Ideas for Measuring Conversions on a B2B Website

KoMarketing Associates

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. Why should the B2B marketer care about tracking conversions? New to goal tracking in Google Analytics? Analytics Help: Create, Edit, and Share Goals via Google. Email Newsletter Sign-Ups.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility. Benefit.

5 Ways to Recognize B2B Lead Generation Failure ???and Move On


Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Sign up for our email newsletter to receive tips and information on B2B lead generation. Warning Signs of B2B Lead Generation Failure. Here are 7 tactics that are working for B2B lead generation today. .

What Mom Never Told You About How to Find B2B Customers

KoMarketing Associates

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. Let’s take a look at a couple different strategies for how to find B2B customers through your content initiatives: Leverage (the Right) CTAs. To do this, make sure you have an idea of the percentage of new vs. returning visitors in Analytics and cater content/corresponding CTAs accordingly.

CTR 79

Hidden Content Marketing Success Metrics for B2B


What exactly does content marketing success look like for B2B? Many teams explore this question through metrics related to lead generation, newsletter sign-ups, and top-of-funnel pageviews. What if your audiences consist of busy executives who aren’t likely to sign up for newsletters? Marketing AnalyticsWhat if your prospects’ decision cycles are complex?

How to create a winning strategy with crappy content

grow - Practical Marketing Solutions

Be sure to check out his amazing newsletter  The Full Monty  and his new podcast available here: , BuzzSumo is the world’s best way to discover, analyze and amplify your content. If you don’t believe me, try competing with Hubspot in the content space. We’ll soon have computer algorithms creating loads of crappy content for us at very low cost.

5 Tips to Refresh Your B2B Lead Generation


Here’s how you can shake, stir and blend your B2B lead generation and marketing activities to deliver a truly refreshing customer experience. Use predictive analytics to decide on the future course of activity.                   . An educational, insightful whitepaper embedded as a downloadable link in your email newsletter can work wonders. The magic of this season.

Metrics That Matter in B2B Marketing [#B2Bchat]


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Social Media and B2B. Your B2B Marketing Plan Doesn’t Need Twitter.

Does your marketing automation use machine learning?


Every B2B company I know is pulling all the stops out in marketing automation. They are creating offers targeted to their key segments and they are using analytics to choose the winners and their roadmap for 2015 shows how they integrate MAT (that’s cool-talk for marketing automation) with their CRM system (that’s cool-talk for, uh, a CRM system). But does it really work?

Demand Gen Report Uncovers Value of Marketing Automation in B2B Lead Scoring


Demand Gen Report, a lead publication for B2B marketing professionals, recently released a special report on strategies for improving lead scoring. Automation and Predictive Analytics Fuel B2B Lead Scoring Success reveals how marketing automation helps to maximize the overall effectiveness of lead scoring. Case studies from successful B2B marketers. Marketing Insights.

Taking B2B Marketing Mobile: The Pitfalls and Payback

B2B Lead Generation Blog

She will be moderating a panel discussion, Integrating Mobile Campaigns for the Complex Sale , at the MarketingSherpa B2B Email Summit this Wednesday in Las Vegas.  I caught up with her to preview the discussion and reveal what she expects to be some key takeaways. There’s an immediacy to mobile that captures an audience as they move through their day, especially busy executives. Testing.

15 of Our Favorite B2B Content Marketing Tips

KoMarketing Associates

However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. We’ve taken some time to sift through the wide world web of opinions pertaining to B2B content marketing and created a list of 15 of our favorite tips from industry experts in recent time. 1. Share via different mediums like blogs or newsletters.

Tips 64

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program


Test and measure your content using tools such as Google Analytics, social media insight analytic platforms, and URL tracking such as, and determine which kinds of content via which channels bring more traffic to your site, and engage most audiences. your email and newsletter content. Related Posts: Sales Best Practices include Marketing-Sales Alignment New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search It Might Be Time to Make Age One of Your Segmentation Criteria. B2B Lead to Sale Process Marketing Strategy

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. On my site ( ), Google Analytics is underreporting Twitter traffic by 30%!

83 Exceptional Social Media and Marketing Statistics for 2014


2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time.

10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation

Social Media B2B

Many B2B marketers are frequently looking for ways to enhance their social media presence and build more and stronger connections with prospects and customers. In the 2015 Social Media Marketing industry report from Social Media Examiner , 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform. Review Company Page Description. Tweet this idea ). 2.

How to Assess Your B2B Website to Increase Lead Conversions


Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B. Many B2B websites aren’t designed well for email capture for a specific product or service. Newsletters. Newsletter leads are good. You can send newsletter campaigns via marketing automation but watch for prospects who click and visit your site often.