Marketing Craftmanship

MARCH 21, 2014

Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1: Your Firm Needs a Client Newsletter. MYTH #1: Your Firm Needs a Client Newsletter.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. Access to the overview slides for paid subscribers.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

SEPTEMBER 15, 2020

And the experience matters a great deal, especially for those of us in B2B. 86% of B2B buyers say they’re willing to pay more for an awesome experience. Almost half of B2B buyers have completed an impulse purchase after a stellar experience. Phygital marketing optimizes the experience for B2B customers as well.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Marketing Craftmanship

APRIL 29, 2013

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Newsletter 100

Newsletter Word of Mouth B2B Thought Leadership Thought Leadership 100

Martech

AUGUST 15, 2023

To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience. LinkedIn: Greg Krehbiel (2.3K LinkedIn: David Raab (9.6K

Enterprise Management 93

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 93

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Executives don’t care if you’re a “thought leader” in your field. Start with a metaphor.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Launch Marketing

AUGUST 31, 2022

Email marketing is a staple in B2B marketing. With 93% of B2B marketers using email to distribute their content, it is an important part of any B2B marketing strategy. Start with these B2B email marketing fundamentals to see boosted results. Looking to elevate your email marketing and B2B lead generation efforts?

Email Marketing 62

Email Marketing B2B Marketing Paid Search Agency Planning 62

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. Sharing an internal newsletter with share-ready content.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. social media, email newsletters, third-party sites, etc.). Goal : Raise Brand Credibility with Thought Leadership Content. Learn from your content analytics about what matters to them.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. Send out a company newsletter with a link to your page and encourage everyone to follow it. If you’re running ads on LinkedIn, you can take a look at your business analytics to get detailed campaign demographics. Start by sharing it with your employees.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Top Rank Marketing

NOVEMBER 9, 2023

You’ll find an assortment of performance and optimization metrics listed in our forthcoming comprehensive guide to B2B search engine optimization. High-quality content that keeps users on the page, demonstrates thought leadership, and compels next steps will help turn those clicks into commercially valuable outcomes.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Sprout Social

OCTOBER 4, 2022

LinkedIn users who activate creator mode will have access to specific creator features, including LinkedIn Live and LinkedIn Newsletter. Plus, you’ll get access to creator analytics – separate from LinkedIn Page analytics – and see the number of post impressions your content receives. LinkedIn creator mode pros and cons.

Linkedin 124

Linkedin Effectiveness B2B Thought Leadership Profiling 124

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. These are real thoughts present in the day-to-day planning of a demand generation marketer. These are real thoughts present in the day-to-day planning of a demand generation marketer. Predictive Analytics.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. Most marketers are comfortable with the key metrics at this stage—they’re the ones Google Analytics shows you default: unique visitors, return visitors, time on site, pages/sessions, and scroll depth.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. These are real thoughts present in the day-to-day planning of a demand generation marketer. These are real thoughts present in the day-to-day planning of a demand generation marketer. Predictive Analytics.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

xiQ

MARCH 28, 2018

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson” Source: CEB Global Where do the “Buyers” go to formulate their opinions and conduct their research? Buyers follow thought leaders to gain insights, formulate ideas and opinions. AI MEETS B2B MARKETING.

Marketing AI 81

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 81

Content Standard

MAY 24, 2019

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. If they’re interested in intelligent workflows, you can potentially upsell them to a managed print services (MPS) contract with even more add-ons, such as analytics, oversight, and supply management.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

xiQ

MARCH 28, 2018

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson” Source: CEB Global Where do the “Buyers” go to formulate their opinions and conduct their research? Buyers follow thought leaders to gain insights, formulate ideas and opinions. AI MEETS B2B MARKETING.

Marketing AI 62

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 62

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Squeeze every ounce of knowledge out of your analytics.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Engagio

JANUARY 20, 2024

Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy. With a thoughtful approach, she highlights the power of alignment, focus, and prioritization across teams to enable organizations to adapt quickly to changes.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

PureB2B

JULY 31, 2016

What does it take to climb the ranks of high-profile B2B marketing experts? B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. The fact is, all of the most prominent B2B marketing influencers have a significant amount of experience to back up their opinions.

B2B Marketing 89

B2B Marketing Planning Marketing Management B2B 89

BOP Design

DECEMBER 11, 2018

Proper Tracking for B2B Content Marketing. The first step in reviewing the effectiveness of your B2B content marketing strategy is to ensure you have the proper tracking tools in place. Ideally, when you launch your content marketing, your B2B web design is updated to support your goals and objectives. Review the Right Metrics.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

ClickZ

JULY 12, 2023

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners. Join the conversation with us on LinkedIn and Twitter.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

PureB2B

JULY 31, 2016

What does it take to climb the ranks of high-profile B2B marketing experts ? B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. The fact is, all of the most prominent B2B marketing influencers have a significant amount of experience to back up their opinions.

B2B Marketing 62

B2B Marketing Planning Marketing Management B2B 62

Content Standard

OCTOBER 17, 2018

Introducing a subject matter expert program can add value to your content by offering thought leadership, authority, and authenticity. Their content spans across multiple industries, such as finance, healthcare, insurance, and manufacturing, and explores how big data analytics impacts each industry. Building an SME Program.

SME 79

SME Marketing Strategy Marketing & Strategy Work Management 79

PureB2B

JUNE 9, 2022

Why Personalization Is Important for B2B Marketing Campaigns. Collect Website Analytics and Customer Data. As a result, you can create a B2B marketing campaign that aims to displace their current providers with your software and services instead. You’re not alone. First, you should have a target audience in mind.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

BOP Design

MAY 13, 2019

At Bop Design, most of my day is spent working with clients on generating and nurturing leads from their B2B website so that they close more deals. The following are some best practices and habits to avoid when performing business development for your B2B company. . Read more: 5 reasons why your B2B website doesn’t convert.

Ideal Customer Profiles 65

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 65

Adobe Experience Cloud Blog

JULY 27, 2009

Understanding the value of your B2B newslet ter can be tricky for m an y mark eters.   Newsletters are typically v ery time consuming to create and calculating the return can be difficult.    Here are some metrics to help understand the value of a  newsletters to your organization.

Newsletter 48

Newsletter Lead Scoring Lead Ranking Clickthrough 48

Adobe Experience Cloud Blog

DECEMBER 10, 2008

The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Tell us a little bit about how you got into B2B marketing and what you like most about it. We all know analytics and metrics are vital to marketing. Use "friction" to your advantage.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Landing Pages 48