Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sage Marketing

JULY 23, 2023

In today’s ever-changing world of data and user privacy, B2B tech startups face a big challenge: understanding how customers interact with their businesses across multiple platforms. Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform.

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Initially seen as an intrusive and annoying sales tactic, it has transformed into a valuable tool for B2B marketers. B2B buyers expect personalized experiences tailored to their specific needs and pain points.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

Social Media 308

Social Media Work Management Marketing Management Media 308

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Exo B2B

MARCH 6, 2024

Which led me to the following: a comparison between two texts generated by AI and one by a human (yours truly), all three answering the same “prompt” : “What are the most important tips to have an effective B2B marketing blog?” Relay your articles on social networks and in your newsletters.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. With the onset of the new year, marketers are urged to assess the current state of their strategies.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Personalization will be a key B2B marketing initiative in 2024. Staying ahead of the curve is crucial to success.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment. 2020 B2B Marketing Trend #1: Email Marketing and Automation. 2020 B2B Marketing Trend #2: Data Reporting and Visualization.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Ben B l oom (2.5K LinkedIn: Ben B l oom (2.5K LinkedIn: Greg Krehbiel (2.3K LinkedIn: David Raab (9.6K Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Marketing Insider Group

AUGUST 18, 2020

That’s enough for any B2B company to run with and give it their all. It’s the popular favorite in most B2B organizations. A joint study by CMI and LinkedIn found that when sales and marketing are in sync, they know far better how and when to use content, as well as how to judge its effectiveness. Develop Full-Funnel Content.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment. Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment. Contact Us. Content is king.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Monitor conversion rates to determine how customers respond to your CTAs.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Litmus

MAY 24, 2022

Rethinking analytics. Newsletters. Rethinking analytics. Email marketers are now reconsidering which analytics are a true measure of engagement and campaign performance—and many have changed how they’re measuring program success. Poll hosted on Litmus’ LinkedIn. Newsletters. AI for personalization.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. We networked aggressively on LinkedIn with our alma mater networks etc.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. However, if you’re a B2B digital marketer, then you know that the customer journey is not always linear.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. Sign up for the Sales Feed newsletter today. Episodes 1-6 are now available.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. .” Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. In other words, this B2B marketing VP could consider tweaking their other tactics in an effort to benefit SEO. Email Newsletters. Here are four of the ideas that came out of the discussion.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

The Marketing Blender

MARCH 15, 2021

Generating leads with B2B marketing strategies is not low effort. Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. If you have services to sell to businesses, LinkedIn may be your best bet. Targeted paid social campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Biznology

APRIL 18, 2014

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Subject line length.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. What’s In It For B2B Marketers. In addition to demographic data associated with page following, B2B marketers have access to: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Marketing Insider Group

MARCH 17, 2021

Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. Both business-to-business (B2B) and business-to-consumer (B2C) brands find major success when they build their marketing strategy around content. Put industry-leading content to work for your brand.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Read next: The B2B customer journey is set on a digital track.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

Lenny's Newsletter

AUGUST 13, 2023

Brought to you by OneSchema —Import CSV data 10x faster | Mixpanel —Event analytics that everyone can trust, use, and afford | Brave Search API —An independent, global search index you can use to power your search or AI app — Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations (..)

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. increase since March 2020, signifies a major change in how we perceive B2B intent data. increase since March 2020, signifies a major change in how we perceive B2B intent data. increase in web pages about it since 2016.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Lenny's Newsletter

AUGUST 22, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Subscribe now Scheduling note: We’ll resume the “Kickstarting and scaling a B2B startup” series next week. Let’s take data analytics teams as an example.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84