Meerkat Marketing

JANUARY 28, 2022

LinkedIn continues to showcase that it is a powerful social media platform, especially with its ability to reach a B2B audience. B2B Marketing: 4 out 5 LinkedIn members drive business decisions (LinkedIn, 2021). 90% of B2B marketers use LinkedIn for organic social marketing (Content Marketing Institute, 2021).

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. You can track data effectively with Twitter analytics. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. The Adoption of B2B Programmatic. billion ($2.69

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Using historical data, marketers can see trends in email delivery and engagement metrics and break results down by audience, content, and platform. When it comes to audience attention, according to a study by eMarketer, 83% of B2B buyers say company websites are the most popular channel for online research. Why is this critical?

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Hubspot

JANUARY 27, 2020

For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. eMarketer ). It's estimated that AI-based analytics and marketing software will give the average data analyst back one-third of their time, which could then be used for bigger projects or other tasks. eMarketer ).

Marketing AI 100

Marketing AI Stats Enterprise Management Emarketing 100

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. What is a B2B Influencer?

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. General B2B Marketing & Lead Generation. Maximizing Lead Generation: The Complete Guide for B2B Marketers.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

ClearVoice

DECEMBER 8, 2020

When knowing this data, it’s essential to keep all of this in perspective: 6 percent of 1 million is still a lot of people, while 5 percent of 2,000 is less impressive purely on analytics and data online. The influencer marketing trend is phasing out. Pinterest is excellent for both B2B and B2C businesses.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. Where should I conduct market research?

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

Contently

OCTOBER 18, 2016

Analytics takes the top spot here, though the term “analytics” casts a wide net in this data-driven age. Options range from the ubiquitous and free (Google Analytics) to the wildly expensive and advanced tools offered by powerhouses like SAS and Oracle. B2B marketers think content marketing tools are key.

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

Contently

DECEMBER 12, 2016

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. In traditional B2B marketing, marketers move prospects through the funnel toward a sale. As eMarketer points out , the concept of ABM has actually been around for more than a decade. People-based marketing. Micro-moments. I could go on. (In

Account Based Marketing 60

Account Based Marketing Top of Funnel Work Management Marketing Automation Services 60

TrustRadius Marketing

AUGUST 21, 2018

It also affects how B2B marketers can reach buyers. This constant connectivity provides new opportunities for marketers to connect with B2B buyers who consume and interact with online content at all hours of the day. The Modern B2B Shopper. As many as 50% of B2B search queries are conducted on smartphones.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

PureB2B

FEBRUARY 11, 2018

It’s about constantly exploring new customer trends and preferences, and seeking creative ways to respond to these demands. According to 52% of executives , a well-developed and designed data analytics system enables them to deliver superior customer experience. It’s more than just about doing the same things over and over again.

Touchpoints 62

Touchpoints Emarketing Marketing Management Demand 62

PureB2B

FEBRUARY 11, 2018

It’s about constantly exploring new customer trends and preferences, and seeking creative ways to respond to these demands. According to 52% of executives , a well-developed and designed data analytics system enables them to deliver superior customer experience. It’s more than just about doing the same things over and over again.

Touchpoints 69

Touchpoints Emarketing Marketing Management Demand 69

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10+ Essential Research Reports & Guides for B2B Marketers. Why Paid Search Still Makes Sense for B2B Marketers. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Exo B2B

MARCH 29, 2018

But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018. Also, by reading the new eBook about AI by Chad Pollitt entitled Everything you need to know about Marketing Analytics & Artificial Intelligence.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Drive Alignment.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Valasys

DECEMBER 3, 2018

eMarketer has forecasted that by 2020, spending on mobile advertising will make up 43% of the total U.S. is a market research company, that provides marketing information resources and solutions for consumer and B2B marketing activity companies. ad market which exceeds the total spending on all traditional media. About Barometric.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Mobile Advertising Emarketing 40

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. WARC) 94% of B2B marketers implement ABM strategies. Statista) 45.1%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. According to social analytics company Topsy , there have been 1.6

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. According to social analytics company Topsy , there have been 1.6

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Valasys

OCTOBER 10, 2019

Marketers can also imply the insights gathered from the trend mapping of the social media KPIs over a while (generally over a quarter or for six months) for impactful brand storytelling reflecting on the value propositions of their products or services. Another study by Emarketer reflects that 90.45 billion users across the globe.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Onalytica B2B

JANUARY 18, 2017

The power of such technology is not only useful for conversational UI and predictive analytics , but also for taking payments as a human would; which has the potential to relieve strain and transform traditional customer service teams. B2B Marketing. B2B Marketing. TOP 50 INFLUENCERS. BMC Software. KellyJWaffle. KellyJWaffle.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Monday, Oct 17, 8:30AM – 9:20AM. Marketing Presentations.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

LeanData

NOVEMBER 17, 2015

I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight. They’re not turning their backs on analytics or technology. This world feels two years old. It matters.

CMO 66

CMO Startups B2B Thought Leadership Paid Search Agency 66

Hubspot

APRIL 27, 2015

The 2014 report incorporated honest feedback from over 3,500 professionals on habits of the leading marketers, budgetary priorities, and trends for the future. 4) CMI’s Content Marketing Budgets, Benchmarks, and Trends. 7) eMarketer. 3) Marketing Charts. 5) The CMO Council. 8) Curata’s Content Marketing Tactics Planner.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

LeanData

NOVEMBER 17, 2015

I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight. They’re not turning their backs on analytics or technology. This world feels two years old. It matters.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

LeanData

NOVEMBER 17, 2015

I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight. They’re not turning their backs on analytics or technology. This world feels two years old. It matters.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Y ou can also find current search data on your brand name by using a tool like Google Trends. To determine this, look at your website analytics to find the number of hits that come in from your native advertising directly, and then use Google Trends to see if the number of people searching for your brand name is increasing.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? B2B Marketing ). 4 B2B Marketing Stats. Consumerization of B2B marketing?

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Vidyard

DECEMBER 17, 2020

Video Analytics 2.6 Get the latest benchmarks and trends for virtual selling. Video Analytics. Video performance analytics, such as views and drop-off rates, is voted the most valuable feature of a video platform by a wide margin ( Demand Metric & Vidyard, 2020 ). of internet users ( eMarketer, 2019 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Webbiquity

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? eMarketer ). eMarketer ). YouTube and Video Marketing Trends. Earnest B2B ). Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. MediaPost ). MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Business Brainz

AUGUST 17, 2021

People in the B2B space are familiar with the rising trend of content creation. Research can help B2B marketers in building engaging content. Recent eMarketer shows digital B2B ad spend is up 22.6% Industry Trends & Drivers. Content is all the more important now than ever before. from 2019. .

Top of Funnel 52

Top of Funnel Content Marketing Paid Search Agency Verticals 52

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Information from eMarketer indicates that Facebook posts from brands that included images earned 87 percent of all engagements in 2014.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100