As the award-winning senior art director at Euro RSCG Chicago, Chris emphatically shows why B2B marketing doesn’t have to be dull. Looking for a “high-impact&# way to promote Sprint’s Wireline Convergence Wireless Integration system, Chris and his team created a B2B direct mailer that included a jar of peanut butter and a jar of jelly, plus a gift card for high-quality steaks. When looking at his list, I realized how rarely I see the power of these six approaches used in B2B marketing. How would these proven headline approaches affect B2B marketing? MORE >>

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. The need for new analytical skills. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. See also her recent blog post Five B2B Marketing Surprises From 2009. predictions. Renewed focus on data quality. MORE >>

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As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Until the dawn of mobile robots, here are 9 mobile apps every B2B marketer should test to make life a little easier (and more fun). So you can get your celebrity gossip, sports scores and best B2B demand generation trend stories in one shot. Analytics App. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. MORE >>

As analytics makes its way into marketing, much of what we do is “exploratory data analysis” or “fishing” or “hunting” in the vernacular. Much as we like to account for everything from individual demographics, industry characteristics, macroeconomic trends all the way to business models and geographies, 80% of the controls will turn out to be non-differentiators. Hard as it may be to learn to get cozy with numbers, our agenda poll this year shows marketers turning the heat up on analytics – a majority of B2Bs and B2Cs sees it coming their way in 3 years or less. MORE >>