Trending Sources

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

In “ Targeting, Predictive Tools & Intent Data Are Key Trends in Email Marketing Evolution ,” DGR’s Brian Anderson provides a comprehensive overview of the innovative techniques and tools contributing to changes in the way that B2B marketers utilize email marketing as part of their overall demand generation mix. Why? (HS) It has to be segmentation.

5 B2B data trends

Biznology

The new world of B2B data! In the last 10-15 years, we have seen an explosion in B2B data world not only in the amount and availability of data, but the usages as well. This has lead to 5 significant trends in B2B database marketing. In most B2B firms there are at least four data silos – transactional, sales, marketing, and customer service. Big Data.

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.

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3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. The writing is already on the wall for this trend: Microsoft bought LinkedIn earlier this year and is expected to incorporate the latter’s data into the Dynamics CRM product.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. challenge in B2B.

The state of B2B marketing in Asia—moving toward digital

Biznology

While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.  A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. That puts pressure on margins.

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7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant.

Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

Here are some views of possible 2015 digital marketing trends that have my wheels turning. 1) The implications of Content Shock. The post Five 2015 digital marketing trends for your consideration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s a popular time to look into the crystal ball for the next year and make a few predictions.

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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Radius

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. 1.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. challenge in B2B.

In B2B Marketing, Don’t Forget the Basics

Webbiquity

What’s the next new tactic, channel or trend we need to have on our radar? Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? It really is important to watch trends and understand the business impact of new technologies (case in point: Blockbuster ). Wearables?

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented. But I can’t repeat that for the mid-year release. Who knew?

Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. Business analytics that ensures the algorithms are actually delivering the value and meeting the business objectives that were originally outlined.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).

3 Technology Trends Powering Account-Based Marketing

Modern B2B Marketing

Author: Amar Doshi There’s a lot of talk around account-based marketing (ABM) in the B2B marketing realm and for good reason. Below, we’ll explore how three major technology trends have made ABM execution more efficient and scalable: 1. Over the past decade, an increasing amount of content about B2B products has become available online. Targeting and Personalization b2b

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. challenge in B2B.

4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. As the amount of available data grows, predictive analytics has the potential to become even more valuable. Modern Marketing b2b Consumer

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  Visits.

Analytics: The Essential Ace in Every Hand

VisionEdge

Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. And when it comes to analytics, the other card is data. Unfortunately, data quality has been an issue in organizations for so long that it has now become the ready excuse for why marketers cannot perform analytics. Try to find a way each quarter to bolster you analytical skills.

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

Over the last 12-18 months, Autodesk has completely revamped their hiring strategy and now looks for people who meet their C-A-A profile (Content, Analytics, and Automation). Digital Marketing b2b ConsumerAuthor: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. One of the key topics of discussion? Digital transformation.

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How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

How are your contacts trending month over month? To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics. 1) How many contacts were created from a specific campaign?

Sales Analytics: The Path to Better, Faster Forecasting

CMO Essentials

A new Aberdeen report  shows how sales analytics create more accurate and actionable sales forecasts. These trends have not evolved in a vacuum; no salesperson or manager should be expected to read tea leaves without some technical assistance, especially if their incentive compensation is to be held hostage to forecast accuracy. Making Better Decisions with Better Data.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. The Google Search Analytics Audit. The Google Analytics Audit.

[Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics

Radius

We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. Whether it’s upward trending on Google Trends , news reports and research papers, or the scores of conferences and events dedicated to the topic, it is clear that it’s a hot business topic and one that will only grow in importance. Like many trends, it has taken some time to figure out whether the idea has “legs.” And the only way predictive progresses from a trending topic to a technology staple is by proving its impact.

4 Marketing Analytics That Matter for Driving Higher Revenue

Modern B2B Marketing

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs? Then you can see how many prospects entered each stage of the sales pipeline in a given period and whether those numbers are trending up or down. Marketing Metrics b2bSo how do you do it? Let’s dive in deeper: 1.

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t.  To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

Ebook Analytics and What We Didn't Expect to Find Out

bizible

We never would have discovered these analytics otherwise. When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) We expected the trend to be fairly linear, meaning each ebook would have similar view-to-download rates. Ebook Analytics: Views → Downloads Conversion. eBook landing page).

A 101 in Marketing Analytics

It's All About Revenue

by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. But numbers don’t have to be afraid of numbers.

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future.  The ability to make decisions based on predictions is becoming an essential attribute for B2B executives.  Bringing a qualitative interface to the quantitative analytics. Image via Wikipedia. Follow @tonyzambito.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community. Google Analytics. Future trends. eMarketing Association Network.

4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit

It's All About Revenue

by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. They want to discuss the emerging trends and strategies that can drive demand. This year, Jonathan shared the four B2B marketing trends people will be chatting about. 1. Only four years ago, not that many B2B organizations were seriously talking about data, Block says. The more data that you gather, the more you need to adopt an analytical mindset. A lot of marketers don’t have that skill set. Skills. Measurement. Content.

21+ B2B Marketing & Sales Pros Empowered by Emotion

CMO Essentials

That’s probably why business to business (B2B) is so often taken to be such a serious sphere – wrongly so, at least, in my personal opinion. To the contrary, in fact, some of the most memorable brands, organizations and individuals in B2B actually embrace their emotions, and connect with their audiences on very personal and human levels. Brand & Content Trending

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Key B2B Demand Generation Strategies for 2015

The Point

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) Content is everything these days. content map is a very useful exercise and one that every B2B company should initiate and then maintain over time. One is predictive analytics. Or both?

3 Significant Trends Impacting Marketing Leaders Now

It's All About Revenue

OMC General Manager Kevin Akeroyd shared his perspective on the trends listed below during a recent podcast interview with Moneyball for Marketing , hosted by Crimson Software CEO Glen Gow. Today’s marketer, whether B2B or B2C, need to harness those customer actions, preferences, their inferences, their likes, their dislikes, and channel it into effective marketing. 3. Check out highlights from the interview below, and listen to the full conversation here (form required). 1. Check out the podcast here (form required). Marketing Efficiency

2005 Called, It Wants Its Marketing Trends Back

CMO Essentials

What’s helpful and what’s just hype can often be hard to discern, especially for marketing trends. Therefore it’d be rather inappropriate to consider omni-channel as a marketing trend of 2015; it’s something that should be known and perfected as companies rapidly expand the number of touch-points they use to interact with buyers. CMO Insights Trending It’s all part of your job.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. In any event, I didn’t commute to work today on my hoverboard, and you probably didn’t sit down to do advanced mobile marketing, predictive modeling or revenue analytics in your marketing automation system. VEST Report. Less is more, I suppose. Here’s what struck me. social data.

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

Wendy Marx @Wendy Marx – President – Marx Communications-“In 2013, for B2B small businesses it will be more use of content marketing, especially content curation, as a way of engaging customers. What trends in social media do you see taking shape in the coming year? Small Business Social Business Social Media TrendsSo, I decided to go with 14 predictions instead.

How to Obtain Positive Marketing ROI with Revenue Analytics

bizible

Revenue analytics is the process of discovering where your revenue came from. B2B sales cycles are long and revenue analytics track touchpoints through the entire funnel, from first anonymous visit to closed deal. Revenue analytics give marketers the ability to measure success by hard facts (revenue), not speculation (clicks or leads). Conversion Rates. Forecasting.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time.