Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement. High engagement rates often signal that your content is resonating with your audience. Which ones are hitting the mark?

Fulfillment 217

Fulfillment Video Marketing Content CTR 217

Optinmonster

AUGUST 16, 2023

Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront. These tools allow you to reach more subscribers and achieve higher open and click rates. What Is a Bulk Email Service?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 86

Curation Social Media Analytics Personalization 86

accelerate agency

MAY 24, 2023

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

FEBRUARY 12, 2024

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. A great UX means lower bounce rates and higher engagement, which are big green flags for search engines.

Marketing Websites 212

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 212

Marketing Insider Group

OCTOBER 16, 2023

Just input a keyword, and you’ll see popular articles and posts. Performance analytics. Traffic analytics. With Constant Contact, we get insights into open rates, click-through rates, and more. Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic.

Paid Content 240

Paid Content Budget Programs Research Marketing Analytics Tools 240

KoMarketing Associates

DECEMBER 27, 2016

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Google’s AMP Is Speeding Up the Web By Changing How It Works.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Parse.ly

OCTOBER 29, 2018

On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. The formula involves pay-per-click links that drive readers to off-site content, popularized by companies like Outbrain and Taboola. Who’s most likely to click on these? Recommendations by metric.

Click Rate 76

Click Rate Privacy Promotion Traffic 76

Optinmonster

JANUARY 29, 2024

We’re going to look at 15 important metrics later in this article. Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. Before we get started, you’ll need to have Google Analytics set up on your site.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Marketing Insider Group

OCTOBER 17, 2023

With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. of all clicks.

Analysis 238

Analysis SEO Lead Scoring Lead Ranking 238

Optinmonster

DECEMBER 15, 2021

Are you looking for the best managed WordPress hosting service? This article will discuss managed hosting, discuss the pros and cons, and show you what to look for in a host. This specialization and dedication of services are known as managed WordPress hosting. Jetpack site analytics. One-click WordPress site launch.

Work Management 74

Work Management Marketing Management Service Best Practices 74

ClearVoice

MARCH 26, 2021

What are web analytics? Web analytics focuses on deciphering site user behavior via the collection, reporting, and analysis of website data. This is where web analytics come in handy. Web analytics involves collecting, analyzing, and analyzing data from a website. The typical (web) analytical framework.

Analytics 52

Analytics Click Rate Landing Pages Analysis 52

SmartBug Media

FEBRUARY 28, 2020

Over the next decade, financial services marketing challenges will increase significantly. In the coming years, financial services marketing teams won’t be able to overlook this generational cohort. Have you ever published a blog about how awesome your credit cards are, but had nobody click the CTA to open an account?

Industry CMS 89

Industry CMS Marketing Automation Services Service Buyer Personas 89

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. The answer is easy if you take it logically, with these best practices.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Marketing Insider Group

JUNE 7, 2023

However, we find that you can gauge your progress much easier using analytical tools. Those calculations might include conversions, indexed pages, session duration, and bounce rate. Start by getting to know your audience and listing topics they’ll want to learn about that have any relation to your product or service.

SEO 251

SEO Marketing & Strategy Long Tail Marketing Best Practices 251

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety.

Creativity 305

Creativity Examples Marketing Budget Urgency Marketing 305

Contently

MARCH 23, 2023

However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Sprout Social

APRIL 17, 2024

This article will dive into all the details about chatbot builders and explore their features. NLP works synergistically with functions such as machine learning algorithms and predictive analytics. HubSpot HubSpot is a leader in marketing and sales platforms, offering a versatile chatbot builder as part of its Service Hub product.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

accelerate agency

MAY 24, 2021

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Biznology

NOVEMBER 17, 2017

In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Most email services providers (ESPs) have tools that make A/B testing easy to do, and the results easy to digest. Use your analytics.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Optinmonster

MARCH 21, 2024

In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. What Is Google Ads Retargeting?

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Martech

DECEMBER 7, 2023

Over the next three articles, we’ll explore: The important role data plays across the customer journey. This article will look at the first part of the customer journey: acquiring and educating new customers. It is when potential customers first discover your brand and the products or services you offer. Predictive modeling.

Paid Content 75

Paid Content Acquisitions Cost per Acquisition Marketing AI 75

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

ClearVoice

JUNE 11, 2020

Your task: Entice the world to use your new client’s services. Remember: Marketing educates and inspires your readers to realize the value in the service they’re exploring, then take action. “With services, you’re selling an experience.” When do writers write about services? The challenge?

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Mailmunch

MARCH 29, 2021

Are you tired of endless social media campaigns with limited click-throughs and conversions to actual sales? Let’s talk about why you should consider free email marketing services for your brand. this article goes into the best choices to get started with. Promote products, services, and events.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Salesforce Marketing Cloud

AUGUST 24, 2023

Located within a company’s CRM or sales analytics software, it groups together related metrics for an “at a glance” look at progress toward sales goals. Make your analytics actionable See how data can be used to surface key sales insights that help you build revenue. Follow the steps provided by your analytics or CRM provider.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Salesforce Marketing Cloud

JANUARY 4, 2024

50 ways to send better emails How do you get readers to click and read your emails? Get articles about marketing selected just for you, in your inbox Sign up now Why use drip campaigns? Behavioral triggers: Drip campaigns can be triggered by specific actions like clicking a link or downloading a resource.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Choose an email marketing service that provides email automation to save time and marketing resources. User interface.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Martech

JULY 19, 2023

Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 92

Data Hygiene Privacy Landing Pages CAN-SPAM 92

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business.

Ideal Customer Profiles 124

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 124

Hinge Marketing

FEBRUARY 23, 2022

Last year in 2021, when the Hinge Research Institute conducted our annual High Growth Study in partnership with Deltek , consulting firms—like all other professional services firms—were caught up in the monumental wave of uncertainty introduced by the COVID-19 pandemic. If you’re interested in purchasing this full report, click here.

Work Management 67

Work Management Marketing Management Consulting Peer-to-peer 67

ClearVoice

MAY 6, 2019

Analytics systems, such as Google Analytics, are so easy to set up that there are few reasons for a company not to do so. However, with so much data available in the analytics suites it can be discombobulating to know where to start. Why an analytics dashboard is important. Why an analytics dashboard is important.

Marketing Analytics Tools 75

Marketing Analytics Tools Analytics Enterprise Management Google 75

ClickDimensions

OCTOBER 24, 2023

Automate Content Generation: AI-driven content generators can produce articles, blog posts, and product descriptions, saving your team valuable time. If you love this article be sure to check out “Why SMBs Struggle to Modernize B2B Marketing and Sales Strategies” here. Need help getting started with AI?

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Contently

DECEMBER 26, 2022

Metrics such as clicks, shares, likes, comments, and views are all important. You can track Unique Page Views via Google Analytics. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? Clicking on an ad to find your site. Are you meeting their needs?

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189