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Google Marketing Platform launches new API with enhanced capabilities

Martech

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. What is Google Marketing Platform? Accessibility. Get MarTech!

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How To Access Google Analytics API Via Python via @sejournal, @rvtheverett

Search Engine Journal

The post How To Access Google Analytics API Via Python appeared first on Search Engine Journal. From building custom dashboards that display GA data to automating complex reporting tasks, you can set it up using Python. Here's how to do it.

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Google Search Analytics API Can Finally Pull Discover Data via @sejournal, @MattGSouthern

Search Engine Journal

Google's Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features. The post Google Search Analytics API Can Finally Pull Discover Data appeared first on Search Engine Journal.

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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Application programming interfaces (APIs) make it easy to connect revenue teams with high-quality data across multiple systems. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology.

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API Integrations in HubSpot: A Beginner’s Guide

SmartBug Media

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

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5 steps to reducing martech bloat through API integration

Martech

This includes integrating software, hardware, databases, analytics tools and other systems to enable data-driven decisions and automated processes. Reducing martech bloat through API integration. The concept of an application programming interface (API) dates back to the 1960s. Analytics tools. Identify data sources.

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The Universal Analytics shutdown has finally begun

Martech

Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Why we care. Why we care. How it works.