Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Digilant

MARCH 23, 2021

One of the best ways to evaluate your competition is by conducting a competitive analysis. Pros of conducting a competitive analysis. There are benefits to conducting a competitive analysis that not only helps identify strengths and weaknesses to reinforcing your brand, content strategy, and more. What makes your “why?”

Analysis 59

Analysis SWOT Planning Advertising Agencies 59

xiQ

OCTOBER 12, 2023

Whether generating strategy ideas, crafting compelling content, or even assisting with email construction, its capabilities are vast. Its real-time training data and the utilization of pre-loaded tools such as SWOT Analysis and Pain Points further make it a superior Large Language Model (LLM).

SWOT 77

SWOT User-Generated Content High Quality Lead Analysis 77

Circle Studio

NOVEMBER 23, 2021

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Deeper evaluation of the competition.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Launch Marketing

MAY 11, 2022

It is common for B2B businesses to conduct a SWOT analysis (strength, weaknesses, opportunities, and threats) for the company. For opportunities and threats, focus on external analysis look at the market and your competition. Don’t be afraid to have some fun with your content creation. What are some key differentiators?

Social Media 117

Social Media SWOT Tips Media 117

Litmus

JANUARY 7, 2022

“Small but mighty” is the perfect way to describe most content teams. A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. 69% of top-performing B2B content teams have a documented strategy.

Planning 71

Planning Template Marketing Plans SWOT 71

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Maybe you need to share more engaging content. Your goal could be to outrank them by creating quality content around those specific topics.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Hubspot

MARCH 5, 2021

A competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. Before you dive into the world of competitive matrices, it' s important to understand that there are different types that you can use to compare your company to your competitors: Features and benefits analysis.

Template 89

Template SWOT Differentiation Analysis 89

xiQ

OCTOBER 17, 2023

Building Powerful Strategies with xiQ In my recent blogs, I’ve highlighted various aspects of xiQ’s capabilities, from personality-driven buyer groups to AI-SWOT analysis and Gilroy, the trusty sales assistant. It provides you with AI-generated SWOT analysis and identifies pain points.

SWOT 62

SWOT Domain Barriers Curation 62

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

Marketing Insider Group

NOVEMBER 30, 2022

Customers love personalized marketing content because it makes them feel seen and appreciated. Here are some examples of how you can provide personalized content to your audience: Use customers’ names in emails and other promotional outreach. Digital personalization sets out to avoid this common mistake.

Trends 167

Trends Personalization Marketing AI SWOT 167

Martech

JANUARY 12, 2024

This mindset requires a deeper analysis of how marketing initiatives contribute to broader goals such as revenue growth, customer lifetime value and engagement and market penetration. You can start with a SWOT analysis, but the point here is to identify your company’s “must-win” scenarios and learn how to wield this like a weapon.

Efficiency 128

Efficiency Ideal Customer Profiles B2B Marketing Planning 128

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Ensure that your content is responsive on any mobile device. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

KoMarketing Associates

MARCH 23, 2017

I was excited to learn what other people had to say and I was excited to be able to talk about how customers should be the basis for any content marketing program. Specifically, I was excited to talk about how content can help take the customer through the buyer journey. What type of content are they using to help them make a decision?

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Content Creation Given the size of this goal, it's important to set up checkpoints to monitor progress and hold ourselves accountable.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Hubspot

NOVEMBER 28, 2014

It''s the most wonderful time of the year for content marketers. One way to analyze both internal and market conditions is through a content SWOT analysis. It provides a strategic view of the main opportunities and challenges that exist with content marketing in your market. How to Do a Content SWOT Analysis.

SWOT 28

SWOT Top of Funnel Marketing & Strategy Content 28

Exo B2B

SEPTEMBER 19, 2023

It requires deep thought, meticulous analysis and the ability to project your business into the future. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are. Example of SWOT: (Note. This is B2B after all!

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Sharpspring

FEBRUARY 3, 2022

Competitor Analysis. Marketing Plan Example: Competitor Analysis. SWOT Analysis. Your SWOT analysis is an honest look at your business’s strengths, weaknesses, opportunities, and threats. Again, you likely did this in your business plan, but let’s revisit SWOT for marketing (or on behalf of your client).

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

xiQ

OCTOBER 17, 2023

Picture this: xiQ’s AI-curated SWOT and Pain Point analysis for companies, combined with its prompts, can create a comprehensive strategy tailored to your product or service in a matter of minutes. Using xiQ’s prompts, you can seamlessly transition from strategy creation to content generation. The result?

SWOT 62

SWOT Marketing & Strategy Curation Linkedin 62

Hubspot

NOVEMBER 10, 2015

If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Over time, it’s going to become competitive—especially now that the company has an open ads API that allows for tasks including scheduling and publishing content. Let’s get to it.

SWOT 28

SWOT Analysis Media Brand Identity 28

Digilant

JANUARY 30, 2024

It measures the percentage of content space or advertising that your brand occupies in the market overall. One simple, yet effective approach for this assessment is a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). Simply put a brand’s organic digital footprint.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Envy

FEBRUARY 13, 2021

Your Content Management System is the mothership running your content marketing campaigns, helping you plan, create, manage, and publish effective content. Conversion Rate Optimization involves refining all the moving parts of your website and content to increase conversion rates.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

BenchmarkONE

MAY 14, 2020

Market Analysis. Part of your market analysis involves examining the various customer segments within it. Performing this analysis should be thorough, and you should do everything possible to really zero in on what the market looks like. Competitor Analysis. Trends Analysis. Customer Analysis. SWOT Analysis.

Research 81

Research SWOT Analysis Marketing & Strategy 81

DiscoverOrg

FEBRUARY 21, 2019

Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

KoMarketing Associates

DECEMBER 27, 2017

It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. This past year we decided to change that and released two new case studies on SEO-centric content marketing. On-site content marketing was not the only factor contributing to the success of our online marketing program.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Binary Demand

MAY 30, 2023

97% of individuals disregard cold calls 76% of marketers rely on content to drive leads Here are some other fascinating facts about lead creation for 2023 that will assist you in refining your plan. Lead generation is recognized as the greatest growth-related obstacle.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

97% of individuals disregard cold calls 76% of marketers rely on content to drive leads Here are some other fascinating facts about lead creation for 2023 that will assist you in refining your plan. Lead generation is recognized as the greatest growth-related obstacle.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Marketing Insider Group

NOVEMBER 16, 2021

ITSMA made the 2020 an on-line virtual event, and transformed the content and experience to shorter days, ran their Marketing Excellence Awards first, and did the post-event workshops after the formal close of the core Marketing Vision virtual event. Thought Leadership is not a destination it is a journey.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

BenchmarkONE

NOVEMBER 10, 2021

A marketing plan is a document that outlines your paid advertising , social media, email, SEO, or content marketing strategy. Research including SWOT analysis, competitor analysis, buyer purchase cycle, and buyer personas. Inform Your Content Marketing. Market Analysis. Competitor Analysis.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

SmartBug Media

AUGUST 19, 2021

When it comes to inbound marketing, buyer personas help guide content development, determine how to best reach your target audience, and define their interests, needs, and wants. It might be useful to do a SWOT (strength, weakness, opportunity, and threat) analysis to determine your strengths and weaknesses compared to your competitors.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

Hubspot

NOVEMBER 21, 2019

For example, their market analysis included a SWOT plan for the business. Conduct a market analysis. For the market analysis, provide the operational climate of the industry you're in. Filling out the market analysis section of the business plan assists with providing the framework of future campaigns.

eCommerce 95

eCommerce Template Planning Examples 95

Webbiquity

APRIL 12, 2010

One method is to use strength-weakness-opportunity-treat (SWOT) analysis. The SWOT model , developed at Stanford University back in the 1970s, is commonly used in strategic business planning; but it can also be valuable for developing blog post topics. So how do come up with such a question? Share this on del.icio.us.

SWOT 100

SWOT Digg Analysis Traffic 100

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Enter social media moderation.

Social Media 114

Social Media Media SWOT Guidelines 114

Lead Forensics

JANUARY 26, 2024

This will come as knowledge and experience increase, and through the tracking and analysis of results. Before embarking on a growth hacking journey, it’s always a good idea to do a SWOT analysis, to figure out what’s what. The ‘Must-Have’ Growth Hacking Ingredients Content Growth hacking is about having great content.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52