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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. Continue to work with your cross-functional lead scoring squad to monitor progress, track success, and refine your model over time. So let’s break it down.

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How to Build a 100-Day Plan to Grow Revenue

InsightSquared

There are three lenses to look through: Are any of my metrics off in comparison to the benchmark? Other comparisons such as region-to-region, product-to-product, or customer segment-to-customer segment are relevant too. SaaS benchmark should hover around 95%, not including upsell/cross-sell which should bring it up over 100%.

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How To Run Your Pipeline Engine To Drive Growth

Salesforce Marketing Cloud

This is arming our sales teams with the right tools to sell and win deals. We provide AEs with deal-acceleration tools like ROI (return on investment) calculators, competitive analysis, and playbooks to create and close deals. And our sales operations team can do a deeper pipeline analysis with Tableau. Enablement.

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How to Build a 100-Day Play to Grow Revenue

InsightSquared

There are three lenses to look through: Are any of my metrics off in comparison to the benchmark? Other comparisons such as region-to-region, product-to-product, or customer segment-to-customer segment are relevant too. SaaS benchmark should hover around 95%, not including upsell/cross-sell which should bring it up over 100%.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. Value selling is PointClear's bread and butter. The challenge is that some companies and some roles do not lend themselves to selling value.

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5 Ways to Effectively Track Your Churn Rate

SmartBug Media

Monthly and annual churn rates are helpful when monitoring trends or making comparisons over time. The previous examples of churn rate tracking are helpful when looking at the effect churn has on total customers and gross revenue, but these calculations don’t take new business, upsells, and cross-sells into account.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Integrating content cross-departmentally doesn’t just add value; it transforms operations, strategies, and even company culture.