Hubspot

APRIL 13, 2021

Let's cover what a backlink analysis looks like and the tools needed to conduct one. Backlink Analysis. What is backlink analysis? Backlink analysis is a comprehensive review of a website's backlinks to analyze the site's performance and identify issues that could affect its search engine ranking. Get a quick overview.

Analysis 100

Analysis Domain CAN-SPAM SEO 100

Only B2B

MARCH 13, 2024

Statista Think about it: A great blog post on your site might get a few hundred views. But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. These will tell you which specific syndication placements are driving the most traffic.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Hubspot

APRIL 16, 2020

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

Hubspot 96

Hubspot Work Management SWOT Marketing Management 96

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Here's how you might do it: Content marketing: After creating a content calendar, you can set a checkpoint for every week when a new blog post is published.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Heinz Marketing

DECEMBER 27, 2023

In this blog post, we’ll explore the vital metrics and analytical techniques that can help you measure and enhance the success of your content marketing strategies. Key Metrics for Evaluating Content Marketing Traffic Metrics : These are your bread and butter. Are you capturing the attention of your intended audience?

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. It tracks metrics like bounce rates, page views, and traffic sources, but it offers robust capabilities beyond basic metrics.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. You can see the whole SEO channel context analysis in this Data Studio SEO report template.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Briefly, PavaAI uses artificial intelligence and machine learning algorithms to find patterns in GA data that human analysis will likely miss. It’s estimated that nearly 70% of the top 10,000 sites on the web use it, as do 55% of the top one million sites.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Top Rank Marketing

NOVEMBER 13, 2023

So, instead of cramming your blog post full of keywords, write something that is actually useful to your customers and you will be rewarded with additional organic traffic. Research has shown that organic search accounts for more than half of all website traffic. But that initial goodwill only goes so far.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Branding 113

Anyword

MARCH 23, 2022

Using freely available data-driven tools, we’ll go over a 5-step methodology to assess your copy engagement potential, looking at target demographics, SEO analysis, reader profiles, and performance predictions. Let’s test drive our methodology on a hypothetical blog post, “The rise of NFTs.” Next step: Hubspot.

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

DivvyHQ

AUGUST 20, 2019

In contrast to other content audit tools, Woopra provides robust, real-time, visitor-level analysis. Try out Website Grader by HubSpot. You can use it to analyze performance, mobile-friendliness, SEO, and security of your site, landing page, or blog. It shows how real people interact with the website. In Conclusion.

Analysis 64

Analysis SEO Tools Content 64

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward. HubSpot State of Inbound 2018 ). HubSpot State of Inbound 2018 ).

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. Gain Insights from Competitor Analysis. Competitive analysis involves researching major competitor products, sales, and marketing tactics. Your competitive analysis ultimately is the research that fuels how your marketing strategy will develop. A typical funnel looks like this: Visitor ? Opportunity ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

APRIL 20, 2021

While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals. In this post, we’ll hear inspiring stories from HubSpot clients that have used our SEO tools to achieve business success.

CMS Development 96

CMS Development SEO Marketing & Strategy Paid Search Agency 96

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

ClearVoice

JANUARY 2, 2024

Cost vs. Benefit Analysis Comparing the benefits versus the costs of traditional advertising involves checking how much money you spend on creating and showing ads compared to the returns. Creating digital content, such as videos and blog posts, costs less than traditional advertising methods, such as TV commercials and print ads.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

ClearVoice

APRIL 14, 2023

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Webbiquity

FEBRUARY 16, 2021

The solution is to put a human face on your brand as a part of personalized B2B marketing , a marketing technique based on customer analysis that helps brands deliver highly relevant messages and product offerings. Clickable links – to drive website traffic with ease (for accounts with 10k+ followers).

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Hubspot

JUNE 23, 2021

Even though this tool is going away, we continue to invest in measurement products that provide insights and data analysis capabilities," the short Facebook announcement said. To learn more about Facebook Insights if you’ve never used it before, check out this blog pos t. Facebook Ads and Events Managers. Paid Tools. Google Analytics.

Analytics 99

Analytics Facebook Marketing Analytics Tools Work Management 99

Hubspot

MAY 19, 2020

Some kinds of web tracking and analysis software also allow you to pin down the specific companies that individual visitors work for to better bolster your outreach efforts. HubSpot CRM. It also contains resources for comprehensive web activity analysis. That's why website activity software is becoming a necessity. Price: Free.

Activities 76

Activities Marketing Websites Tactics Tools 76

SmartBug Media

APRIL 1, 2020

To help you find the right tool, we've collected five excellent website building tools that can help you launch everything from a blog to a business website to an e-commerce store—and more. WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. HubSpot CMS.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Navigate the Channel

MARCH 11, 2024

Read more about retargeting in our blog: B2B Retargeting: If You Don’t Do It, You Miss. Some people recommend doing a SWOT analysis (strengths, weaknesses, opportunities and threats), but because SWOTs are so often done poorly – so as to be almost ineffective—you might try looking at the Cs. Yes, like ABCs. Organic search? Or call us.)

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

ClearVoice

JANUARY 8, 2024

In this blog post, we’ll cover: The importance of regularly refining marketing goals How to assess performance against goals Some techniques for refining marketing goals Best practices for continuous goal improvement How to integrate feedback loops into your marketing strategy The Importance of Regular Goal Evaluation Times change.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Webbiquity

FEBRUARY 23, 2010

How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Which highly successful blogs should you emulate, and what can you learn from them? What common blogging mistakes should you avoid? 5 outstanding corporate blogs by iMedia Connection.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Martech

DECEMBER 4, 2023

Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e., Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Navigate the Channel

JANUARY 5, 2024

This involves reading industry news, blogs and reports, using new tools and platforms, attending webinars and conferences and following thought leaders (or being one!) This includes monitoring website traffic, social media engagement, email open rates, conversion rates and other relevant KPIs. on social media.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

SmartBug Media

AUGUST 19, 2021

According to HubSpot, “ Buyer personas are semi-fictional representations of your ideal customers based on data and research.” It might be useful to do a SWOT (strength, weakness, opportunity, and threat) analysis to determine your strengths and weaknesses compared to your competitors. Buyer Personas. Bonus Prep: Content Audit.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

Martech Advisor

DECEMBER 6, 2019

Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. How can Market Research Increase Website Traffic? According to Hubspot, the six main principles of how to do market research are: 1. Always Read Blogs.

Research 95

Research Marketing Websites Buyer Personas Tips 95

Hubspot

MAY 5, 2021

Customer A sees and clicks on your banner ad, visits your blog, reads an article, signs up for your newsletter, gets a discount email, and purchases a cookbook. Customer B sees your cookbook in a bookshop, buys it, makes the recipes, visits your blog, and subscribes to your newsletter. Conversion Funnel Analysis.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Kristina Halvorson Kristina is the author of ‘Content Strategy for the Web’ She is the CEO of Brain Traffic, a well-recognized content strategy agency.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

seo.co

APRIL 4, 2022

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? How is your traffic translating into meaningful revenue for your business ? Without this key step, you can generate all the traffic you like—and it won’t matter to your bottom line.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Marketing Insider Group

DECEMBER 7, 2020

By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. Here’s how we approached our content marketing analysis for the CRM software segment: Identified top companies based on software reviews and analyst reports. Overall Domain Authority and Organic Traffic.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

PureB2B

AUGUST 3, 2016

From social listening to data analysis, technology has been a huge enabler. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Boost Your SEO.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Source Case study 2 Another example of a successful ABM campaign in SaaS is HubSpot’s “ABM 2.0” Generating leads in SaaS now is different from what it was in 2010.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Oktopost

JUNE 14, 2021

As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. . Guest posting is the art of creating a blog post for another popular and organically visited blog within your industry. . How Can I Get More Traffic?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). One of our top blog posts on ClearVoice had the following performance over its first four years.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92