Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 1, 2014

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. This latest vision was appealing enough to attract $54.7 million in funding in September , bringing the announced total to over $80 million.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

OCTOBER 6, 2015

Here’s a fact-filled blog post that uses some my carefully assembled information. In a survey of their own clients , marketing data analysis and campaign software vendor Apteco Ltd found that 12% of respondents were already using real-time data, 31% were sure they needed it and 37% felt it might be useful. I’m so ashamed.)

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Customer Experience Matrix

MAY 5, 2009

A white paper on the Raab Guide site explores the results in detail. ** I finished my detailed analysis of the demand generation deployment survey results yesterday and posted it to the resource library of the Raab Guide site.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

JULY 16, 2009

Instead (or in addition) Techrigy supports sophisticated searches, categorization, sentiment analysis, influence measurement, author tracking, and case management. The search interface allows advanced logic, complete with Boolean statements, local and global exclusions, and rules to assign the articles to categories for later analysis.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

MARCH 26, 2015

Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. Opportunity value can be imported to add return on investment analysis. And Lenovo uses just only two of Adobe’s eight solutions. .

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 20, 2007

As I’ve argued many times in this blog, that value is properly defined as change in lifetime value. The series of “One Big Button” posts culminating last Monday described some approaches to this sort of analysis. Calculating this is difficult and convincing others to accept the result is harder still.

Multivariate analysis 120

Multivariate analysis Lead Scoring Lead Ranking Optimization 120

Customer Experience Matrix

DECEMBER 8, 2011

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

APRIL 1, 2013

Detailed analysis isn't needed. Search engine marketing and blogs are much less important. Reducing costs is a lower priority. Measuring return on investment isn’t much of an issue. Small businesses can see changes in revenue or free time immediately. Some companies are too small even for Infusionsoft.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Customer Experience Matrix

FEBRUARY 5, 2012

For a more nuanced analysis, see my blog post Social Media Features in Marketing Automation Systems: Who Does What? Of course, the only thing more exciting than reading my analysis is to make your own. But even after last year’s improvements, anything beyond basic sharing and tracking remains hard to find. from last December.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 19, 2008

It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. After a close analysis of the alternatives, I have decided the Alexa.com traffic statistics are the best indicator of vendor market presence. All are publicly available with almost no effort.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 9, 2012

The case was made yet again this week in an excellent blog post by Joby Blume, describing his former company’s struggles with marketing automation. (Be Howard Sewell of Spear Marketing Group made a similar point on his own blog. Be sure to read the comments).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

APRIL 19, 2007

Loyal readers of this blog (hi Mom!) The value should be obvious: we can bring in more data and look at it in different ways, making discoveries that would be unavailable if doing each analysis were more expensive. Specifically, we would add ad hoc analysis systems to the existing data warehouse and data marts.

Paid Search Agency 120

Paid Search Agency Marketing Proposals Analysis Internet Marketing 120

Customer Experience Matrix

JULY 10, 2013

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

MARCH 6, 2007

See excellent blog posts by Kevin Hillstrom and Alan Rimm-Kaufman explaining this in detail). The analysis would drop any opportunities where the change in ROI was below average. The analysis could be conducted at the level of the company as a whole and also for individual products. Finally, we have to rank the changes.

Cross-Selling 120

Cross-Selling Ad Building Acquisitions Business 120

Customer Experience Matrix

AUGUST 10, 2010

The always-insightful Adam Needles is running a series of blog posts this week that summarize the “real state” of B2B demand generation. Summary: In a constantly changing world, flexibility is more important than optimization. Marketers need people, processes and technology that allow them to react quickly to new opportunities.

Process 120

Process Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

JANUARY 31, 2008

Standard disclaimer: although my firm is a reseller for QlikView, opinions expressed in this blog are my own.). Tags: qlikview dashboards database technology analytics tools qliktech business intelligence analysis systems.

Wikipedia 120

Wikipedia API Marketing Management Training 120

Customer Experience Matrix

NOVEMBER 19, 2010

They allow for some interesting analysis. The following analysis wouldn't change much either way.) This nicely matches the “approximately $20 million” investment to date that Marketo CEO Phil Fernandez reportedin his own blog post on the new funding. million for 2009 and "triple that" ($13.5 million) for 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

OCTOBER 23, 2006

As loyal readers of this blog know, multivariate testing is one of the techniques I feel are critical to advancing the art of Customer Experience Management. This is because MVT allows systematic analysis of the factors affecting the outcome of a process.

Multivariate analysis 120

Multivariate analysis Work Management Consulting Statistics 120

Customer Experience Matrix

APRIL 28, 2009

Hopefully I'll be able to post a more substantive analysis tonight or tomorrow. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Thanks to the many people who 'retweeted' the request).

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 12, 2013

I’ve excluded business under $5 million revenue from this analysis because that’s a very different market. Of course, the minute I posted this blog, I started to see additional figures. Raab Associates' VEST report shows about 20,000 B2B marketing automation systems at those companies, yielding about 6% penetration.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

JANUARY 3, 2007

I suspect that most people reading this blog are already familiar with marketing mix models. On the other hand, marketing mix models offer much greater precision than most customer experience analysis. I suspect different statistical methods are needed for the individual-level analysis.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Customer Experience Matrix

SEPTEMBER 28, 2006

Since I had just written on the topic in this blog (September 22, 2006), I read it closely. The full analysis is too detailed to post here, although I’d be delighted to share it with anyone who wants a copy. million cases costing $3.3 billion in a six month period.

Cost 120

Cost Sample Case Studies Studies 120

Customer Experience Matrix

MARCH 5, 2009

Although the focus of these last three posts has been on usability scoring, you may remember that the goal described in the blog post that started all this was to develop a summary comparison of demand generation vendors that marketers could match against their needs. 12 11 simple 8 10 10 10 12 8.5 9 Now what? Content Management 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

MARCH 9, 2007

I’ve made this point many times in this blog but I’ll say it again: the only way to focus an organization on customer experience is to measure the financial impact of that experience. The optimal business rules discovered by customer value analysis can be deployed to operational systems for execution.

Marketing Management 120

Marketing Management Allocation Forecasting Budget Programs 120

Customer Experience Matrix

AUGUST 18, 2016

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. It may also include analysis of account data to identify gaps in contact lists and understand current engagement levels.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

JANUARY 24, 2018

You can see the full explanation on the CDP Institute blog. But, since this blog has its own readership I figured I’d post the basics here as well. Systems meet this requirement regardless of whether segments are defined manually or discovered by automated processes such as cluster analysis. Incremental attribution.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

JULY 7, 2009

One piece of news is the demise of LucidEra , which this blog profiled almost exactly one year ago. There has been some learned discussion of the causes of LucidEra’s collapse on Timo Elliot’s BI Questions Blog. For more insight based on comments by LucidEra managers, see this post on the Datadoodle blog.] penetration.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

MAY 14, 2017

You can read Brinker’s in-depth analysis here , so I’ll just say that industry growth shows no signs of slowing down. And, as you know from my last blog post , the main story in customer data today is the increasing control exerted by Google and Facebook , and to a lesser degree Amazon , Apple , and Microsoft. primacy of data.

Privacy 120

Privacy Work Management Marketing Management Conference 120

Customer Experience Matrix

APRIL 16, 2009

Long-time readers of this blog know that I have a deep fondness for QlikView as a tool that lets business analysts do work that would otherwise require IT support. The flows can also produce reports, including tables and different kinds of graphs, which would typically be the final result of an analysis project.

Enterprise Management 120

Enterprise Management Work Management Analysis API 120

Customer Experience Matrix

APRIL 17, 2013

Clients specify blogs to follow, which receive similar treatment. marketing data marketing automation crm predictive modeling social media monitoring semantic analysis sales automation' The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Customer Experience Matrix

JUNE 9, 2010

The details are worth their own blog post, but the key point, again, is that the contents are assigned to sales stages and the system tracks each buyer’s progress through those stages. Even more fundamentally, stage analysis assumes that each message applies to a single marketing stage. But it’s far from the ultimate solution.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

Customer Experience Matrix

JANUARY 14, 2019

Much more convenient than copying this blog post if you want a reference copy.) Mid-market buyers also rank security as their top concern but then look for help with internal data and for data analysis tools. So I'm sharing it all here with you instead. Note that there's more information on sources at the end of this post.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

AUGUST 2, 2007

The reason is almost silly: I got to thinking about the suggestion in The Power Performance Grid that each person should identify a single measure most important to their success, and recognized that the number of blog posts certainly isn’t mine. That may actually be a misinterpretation of the book’s message, but the damage is done.)

Cross-Selling 120

Cross-Selling Gartner Analysis Distribution 120

Customer Experience Matrix

JUNE 25, 2015

1) In such a world, the chances of anyone reading this 2,000 word blog post are pretty much nil. I believe – and this is the main point of this entire post – that automated analysis can only optimize for long-term outcomes if customer data is classified by stages in the customer journey.

Work Management 120

Work Management Marketing Management Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

NOVEMBER 30, 2016

You can download the full survey report here (registration required) and I’ve already written some analysis on the Institute blog. Those answers could include systems where data is copied into a central database but then used only for analysis. But it’s a rich set of data so this post will highlight some other helpful insights.

Marketing Automation Services 120

Marketing Automation Services Ad Building Marketing Management Budget Programs 120