Marketing Insider Group

MAY 11, 2021

One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% Predictive analytics can help you connect with customers on a deeper level so you can stand out from the crowd and get ahead of the competition. Quick Takeaways.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

DivvyHQ

FEBRUARY 4, 2022

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. Check out today's post where we're digging into the data and the different approaches, processes and technologies that will ensure your content is moving the needle for your organization.

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Analysis Marketing Report Content Analytics 113

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Custom AI Model: Tailoring Content to Each Channel Every marketing channel has its unique characteristics and audience expectations.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech

FEBRUARY 19, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt What are some data analytic goals for an insurance marketing department?

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Acquisitions Marketing Budget Analytics Allocation 107

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Analysis Marketing AI Examples SWOT 94

Marketing Insider Group

NOVEMBER 8, 2021

This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. Before we go further, I want to explain what I mean by insights and analysis. I do understand though.

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Buyer's Journey PR Content Analysis 346

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

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Marketing Automation Services Analytics Software Deliverability 149

DivvyHQ

MARCH 10, 2023

Are you producing content that your target audience wants to see? Conduct a content gap analysis to find out! This ultimate guide will show you how.

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Analysis Content Buyer Personas Buyer's Journey 78

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Blue Flame Thinking

SEPTEMBER 8, 2023

Understanding your website demographics and analytics is a critical step in using data to make decisions. Another big benefit of using data-driven decision-making is content optimization, which allows you to create more content that actually resonates with your audience.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

DivvyHQ

MARCH 24, 2021

Are you analyzing your content performance? Identifying patterns and trends in your content's performance data provides you with valuable knowledge that can inform and benefit your content strategy and planning. Here are 8 content analysis tools you should consider.

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Analysis Tools Content Trends 118

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

Marketing AI 114

Marketing AI Analytics B2B Marketing Lead Ranking 114

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

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Top of Funnel Analytics De-duplication Work Management 67

Parse.ly

JULY 7, 2022

Real-time content analysis is essential for staying on top of rapidly evolving news and trends. Ultimately, real-time content analysis helps you make content decisions that need to happen right now with the most current data. analytics platform. . analytics platform. . Table of contents.

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Analysis Paid Search Agency Companies Media 52

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

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Marketing AI Content Marketing Enterprise Management Planning 115

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

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Marketing Analytics Tools Class Budget Programs Analytics 203

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. What Are The Key Components of Social Data Analysis?

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Analytics. Let’s take a look.

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Paid Content Budget Programs Analytics Tools 95

Parse.ly

JULY 12, 2022

Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us three things: Content is published and then promptly forgotten. Data collected from legacy analytics tools is difficult to use. Content strategy is not being fueled by data-driven decisions. .

Analysis 52

Analysis Content Marketing Management Analytics 52

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

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Social Media Analytics Work Management Media 116

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. What content are they consuming?

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Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. But I also really enjoy the analytical side of it, like data analysis.

Analytics 118

Analytics Paid Search Agency Advertising Agencies Copywriting 118

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

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Social Media Analytics Media Template 122

SmartBrief - Marketing

MARCH 10, 2024

Refine design and content mix via A/B testing To gain the most value from your investment in an email newsletter, regularly evaluate various aspects of the newsletter. Content elements (overall length, use of bullet points and embedded media) CTAs Sending schedule (week, day, time, etc.). Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Practices Analytics Optimization 106

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 85

Analytics Marketing AI Conversion Branding 85

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. Squarelovin.

Analytics 95

Analytics Tools Best Practices Tagging 95

DivvyHQ

SEPTEMBER 14, 2021

A company blog is far and away the biggest driver of most content marketing engines and thus, it's critical to ensure it's performing to its full potential. Enter the blog content analysis. But getting attention, at least in the form of website traffic, either requires advertising or organic methods (a.k.a.

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Analysis Business Blogging Effectiveness Content 106

Scoop.it

OCTOBER 13, 2022

As a content marketer, chances are you’ve heard the phrase “content is king.” Content is one of the best ways to connect with your target audience and build relationships. But not all content is created equal. The answer lies in social media analytics. What Are Social Media Analytics?

Curation 85

Curation Social Media Analytics Personalization 85

Valasys

SEPTEMBER 8, 2023

Businesses now must be sharpshooters, targeting customers with content and advertising techniques that are perfectly tuned to their needs. There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward.

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Intent Data Marketing AI Analysis Intent 52

DivvyHQ

JUNE 9, 2020

most content producers are wired for creative endeavors, not data analysis. But understanding content performance and ROI may be critical to your team's existence. One of the best ways to measure and understand your content’s performance is with an often-underutilized feature of Google Analytics called content grouping.

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Content 89

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). This is really and truly about using the same type of metric throughout your entire report analysis work that you’re doing. New terms to keep in mind.

Marketing Analytics Tools 121

Marketing Analytics Tools Analytics Advertising Channels Google 121

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Content interest. Explorations. Explorations.

Marketing Analytics Tools 108

Marketing Analytics Tools Segmentation Analytics Google 108

ClearVoice

APRIL 23, 2024

Content audits are more than just a routine checkup; it’s a deep dive into ensuring every piece of our content doesn’t just survive but truly thrives against the competition. A combination of in-depth SEO analysis with comprehensive content strategy assessments involving both in-house talent and external expertise.

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Process Content Analysis Advertising Benchmark 52