Buzz Marketing for Technology

DECEMBER 22, 2010

So here they are … I wanted to create a social product for Avaya, I wanted to write another book, I wanted to win a Social Award, I wanted to win an industry award,, and I wanted to get nominated for BtoB Marketing Magazine’s list of the Top 25 BtoB Marketers of the Year again. But wait that’s not all!

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BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

AUGUST 11, 2010

But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.” 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

DECEMBER 14, 2016

Certainly chatbots have close technological relatives we’re already used to, like Apple’s Siri, Google Home and Amazon Alexa. They enable one-to-one communication between brands and consumers at scale, and they leverage technology in order to do that.”.

Conversion 100

Conversion Work Management Marketing Management Verticals 100

Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. One great spot to invest in is Social Support. Are you over weight in Acquisition?

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

For example, they can offer experiences more suited to customer needs and wants, they can cross-sell and upsell in-store, online, on mobile, on tablets, even in social, and they can drive more sales than ever before (which they figured out via constant, but relatively straightforward, changes to these sites). Test your theory.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. There are 2 basic types of ads: Display ads and Social ads.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Certainly, many ecommerce shops attempt to mimic Amazon’s highly successful interactions with returning customers (“You were interested in XYZ, so you may enjoy ABC,” etc.) — but most companies are not going far enough, allowing customers to slip through the cracks. You’ll be forgiven if you.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

JANUARY 4, 2011

You can contact him on Twitter ( @lukehohmann ) or buy his book Innovation Games – Creating Breakthrough Collaboration on Amazon for more information. Speed Boat is a metaphoric game that you could use at a trade event to ask potential buyers what is holding them back from buying your type of product.

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

JULY 24, 2008

Social Networking - We have presence on the major social networks, but they arent a part of our day-to-day work. Reading - Ill write more about this later, but I recently bought a Kindle - Amazons e-reader. The device itself is just one part of a big idea from Amazon. Social Design. Social Video. conference.

Ning 100

Ning Tools Wiki RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Written by Sarah Perez / May 21, 2008 7:00 AM. /

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Social Media Class Web 2.0 Media 100

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! So why wouldn’t you center you social media efforts in this area?

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. Features , Social Networks , Trends. social networking. social media. social news. social networking.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Just ask Amazon. I ran into this when I was launching our internal social media proficiency effort. Now consider the "2.0" Or, lets say someone logs a customer service call. The short-term goal is to clear the call, right? And theres a certain by-the-numbers way to measure that. I couldnt even find a consultant to do it for me.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Interesting how what is true for computer networks holds true for social networks. I was just about to go to Amazon, now I know what to buy. :). A Rubric for Social Media Expertise. It is true, the best networks were always the small ones, made up of strong, reliable connections, not temporary hook ups. ME Liz Strauss said.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.

Ideal Customer Profiles 100

Ideal Customer Profiles Conversion Mobile Marketing eCommerce 100

Buzz Marketing for Technology

APRIL 15, 2010

Zappos was founded in 1999 and sold to Amazon for $1.2 It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. But great customer service enabled by social is a no brainier. The Perfect Storm in Customer Service Customers have been adopting Social Media for the last few.

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Amazons Mecahnical Turk service ( recent coverage ) is what the company refers to as an "on-demand workforce." See the 10,000 Cents art project as example of how one can leverage Amazons crowdsourcing service. social networking. social media. social news. social networking. social media. social news.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 27, 2008

learn more Contact me Amazon wishlist. Social Impact (83). Grounded advice on making better use of your brain » About Me. Google Search. Categories. Books/Reviews (73). Design (29). Knowledge Management (110). Knowledge work (111). Learning (87). Organization (70). Personal (265). Practices (135). Resources (256). Strategy (17).

RSS 100

RSS Work Management Amazon Practices 100

Buzz Marketing for Technology

JUNE 26, 2008

In addition to providing learners with an engaging story line or mission, this is when the high score idea -- and other social aspects that make gaming so engaging -- come in to play. And please , if you have read either or both, write a comment on Amazon! Social Networking. (41). Interesting food for thought! Topic Headings.

Lead Ranking 100

Lead Ranking Lead Scoring Budget Programs Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

blogs, wikis, podcasts, social bookmarking and others â?? Instead of centralized, instructor-controlled learning, PLEs are distributed, social and learner-centric. Learning is deeply personal, AND social.". Collaboration tools often possess production capabilities Social Bookmarking See LTCs Social Bookmarking Resource.

Wiki 100

Wiki Enterprise Management Work Management Aggregators 100

Buzz Marketing for Technology

JUNE 28, 2008

Like Social Networks â?? with things like this (this is the basis for recommender systems) (like Amazon) Bezos Slide 31: No principles or rules describing â??qualityâ?? nice, but not very useful â?¢ What does the network look like when youâ??re re in the network? Slide 27: Easy Answersâ?¦ It looks like the internetâ?¦ qualityâ??

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Why Filtering is the Next Step for Social Media. social networking. social media. social news. The Ultimate Yahoo!

RSS 100

RSS Enterprise Management Work Management Digg 100

Buzz Marketing for Technology

JULY 9, 2008

MANY-TO-MANY: social software. STRANGE ATTRACTOR: social media. The Social Customer Manifesto. The links here go to Amazon. COPYFIGHT: the politics of intellectual property. GOYAMI: search engine marketing. IDEAFLOW: creativity + innovation. IN THE PIPELINE: drug discovery. REBUILDING MEDIA: the economics of media.

Work Management 100

Work Management Enterprise Management Marketing Management Resource Management 100