Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. amazon.com (Photo credit: soumit).
How to Implement Dynamic Pricing without Sacrificing Margins or Customers
JANUARY 8, 2016
Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. Because it is a symbol of static pricing, a tactic that holds many retailers back from success in the ecommerce landscape.
Why Amazon is Killing it with Millennials (and Advertisers)
JUNE 10, 2013
Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?
5 Steps to Launching Your First Product on Amazon
AUGUST 12, 2014
About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product. 1. Create your Amazon Seller Account.
Amazon Launches B2B Business
Social Media B2B
APRIL 26, 2012
As the web has grown and more B2B companies have expanded their online presences, they have had to deal with the notion of Amazon as a competitor. B2B companies have also had to contend with the Amazon experience. No matter what your business, as soon as you migrate it to the web, your customers expect an experience like they get at Amazon. Wow, really? Faxes? Cutting Tools.
18 Tips for Planning a Flawless New Product Launch
AUGUST 5, 2016
If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.
Google and Amazon race to the bottom for tablet sales
AUGUST 22, 2013
Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. If competitors, such as Asus, Nook.
How Amazon Web Services Is Taking Over The Cloud Industry
EMagine B2B Blog
DECEMBER 30, 2014
Well, thanks to Amazon Web Services (AWS), now you can! In addition to the unlimited products available on Amazon.com, the ever-so-popular retail site, now offers a variety of global services to assist large organizations in running a large-scale, transactional IT infrastructure. What is AWS? The Takeover. You simply provision the amount of resources you need.
Omnichannel: A Fancy Word for Increasing Product Discoverability
JANUARY 7, 2016
So, trying to persuade them to purchase won’t be as much of a need in 2016 as compared to years past during the economic downturn. For retailers, this means that a potential new customer wanting to purchase, say, a dress, has a lot of distractions in her way before she lands on your site. Make sure all product pages have proper meta-data and page titles. Got all of that?
2012: The Opportunity for the Few in the Year of More
Digital B2B Marketing
JANUARY 5, 2012
On websites, they are improving information architecture to make the content, information and products they offer easier to find. Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. We cannot buy something without price checking it thoroughly. More voices, more choices.
4 Ways Amazon's New Facebook Integration Impacts eCommerce
FEBRUARY 7, 2011
A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. Recently, Amazon has brought influencers and the products we buy closer together than ever by integrating Facebook with their online marketplace. See upcoming birthdays and find Amazon Wish Lists for your friends on Facebook more easily.
How To Compete In An Omni-Channel World
MARCH 16, 2015
With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Customers use multiple marketing channels to evaluate product selection, pricing, special offers, availability and reviews by other consumers. Digital Marketing Product Marketing
Amazon’s Algorithm, and 4 Other Stories You Should Read
SEPTEMBER 23, 2016
Zimmer likens buying one to purchasing DVDs: something technology will render obsolete. ProPublica: Amazon Says It Puts Customers First. But Its Pricing Algorithm Doesn’t. Next time you go to buy something on Amazon, keep an eye on what pops up first. Oftentimes, as this ProPublica investigation found, it’s not the cheapest item (as Amazon has repeatedly said is the case), but the one either sold by or “fulfilled by” Amazon itself. Selected by Jordan Teicher, senior editor. The Ringer: How Much Is Your Sleep Worth?
Machine Learning: Why the Most Effective Marketing Strategy is Invisible
It's All About Revenue
SEPTEMBER 1, 2016
Machine learning technology continues to further integrate with consumers’ daily lives, with new offerings such as Apple’s personalized App Store or Amazon price optimization tools. Think about how Facebook, Netflix, Amazon and Google make smart inferences and recommendations for the consumer. The same goes for Netflix and Amazon. Cross Channel Marketing
The Most Important Force for Increasing Leads and Sales
MAY 13, 2014
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why a convenience store can thrive within blocks of a nearby supermarket, despite charging much higher prices. Compared to the typical b2b purchase—there is no comparison. The Amazon experience is clearly starting to impact the world of b2b purchasing.
Google Buy Button: Retailer’s Boon or Devil’s Bargain?
MAY 21, 2015
Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. When mobile shoppers click on the buy buttons they’ll be taken to another Google product page to complete the purchase, where they can choose sizes, colors, shipping options, etc., as well as complete the purchase. What It Is. And this is where things get tricky.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. If that’s just the scenario on mobile retail sites, just think about all of the e-commerce sites and brands that rely on the Internet to drive traffic, click throughs, newsletter sign-ups and purchases.
Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models
APRIL 1, 2016
While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other direction. The number one reason for a customer abandoning their cart is the price of shipping. Here are some pretty good reasons. No Sticker Shock. Quick Fix. Online Options.
SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud
Customer Experience Matrix
APRIL 21, 2016
But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. This greatly reduces implementation effort and allows volume-based pricing, both of which lower entry costs to the client. This is a cloud-native system** that will reproduce existing SAS functionality and be compatible with the existing SAS 9 products.
10 Customer Experiences You Need To Deliver Today
B2B Marketing Insider
JULY 15, 2015
You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. consumers would pay more for a product or service to ensure superior customer experience. Are you prepared to win it? 80% of U.S.
Four Trends Elevating Marketing as the Key Business Engine
JANUARY 11, 2016
Because of the large deal sizes, this process necessitated the involvement of certain key people for the successful closure of the deal: Top-level executives from the prospect’s side, with the authority to sign off on a big purchase. Before the advent of the Internet, it fell to sales team to educate a prospect on the benefits of the product or service they were offering. Conclusion.
How to Create Content for Every Stage of the Buyer's Journey
AUGUST 12, 2016
In most cases, that's not how purchases are made. The sales funnel consists of the different stages a customer goes through leading up to their purchase -- from looking at your website for the first time, to subscribing to your email list and reading your emails over a period of time, to talking to a sales associate and figuring out whether to buy from you. Examples. Examples.
6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
Modern B2B Marketing
JULY 12, 2016
We can look up an address at the last minute, compare prices online while we’re in-store, look for a restaurant and book a reservation, and even make payments in just one quick click. It’s important to consider every stage of the path to purchase, which includes the actual purchase. Everything is pre-registered in your mobile device. This Think Mobile from the Start.
The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
DECEMBER 18, 2014
Buyers complete 70% of their purchase process before coming into contact with a sales rep. Customer-centricity and convenience are paramount – two things that modern successful E-commerce giants like Amazon and Alibaba are very good at providing. The same shoppers who enjoy the functionality of Amazon and Alibaba are also business users. Consumer Power. Cloud Capabilities.
Big Best Buy Blunder: $200 Gift Cards for $15
JULY 23, 2015
Best Buy owes Amazon a lot of gratitude right about now. Because of the hype surrounding Prime Day, most blogs and news outlets were too busy writing about tepid deals from Amazon to notice the red-hot deal Best Buy accidentally offered. Surely the company has to honor the purchase, right? Past Pricing Mistakes. Some as expensive as $500 were purchased for $9.
What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
DECEMBER 7, 2015
The online onslaught led to outages and snafus for some retail websites, including Target, Neiman Marcus, and Amazon. Let’s begin with a quick recap of the Buyer’s Journey, which are the steps a purchaser takes before making a purchase. Decision/purchase (bottom –of-funnel) BOFU). Back then, purchasers followed a time-worn Buyer’s Journey. Well … everything.
3 Big Retailers That Also Rock Ecommerce
MARCH 24, 2015
This “Featured Products” slider on the front page is reminiscent of Amazon’s design, which isn’t a bad thing. If Walmart is going to compete with Amazon for online sales, they should be prepared with features Amazon shoppers love. They also provide a “Trending on Walmart.com” slider, with all the most popular products at any given time. Walmart. Target. Best Buy.
Why People Buy Things Online [Data]
NOVEMBER 11, 2014
Consumer debt is at its lowest point since 2006, indicating that buyers are prioritizing thoughtful purchases over conspicuous consumption. 79% of survey respondents report at least sometimes checking reviews before making an online purchase. If you don’t have good images on your website and product pages, add them now. 25% said better pricing. Product quality - 56%.
It’s All About Engagement in the Next Era of Marketing
Modern B2B Marketing
FEBRUARY 19, 2015
Amongst marketers in the survey, the term engagement seems to have a decidedly action-oriented focus—asking questions like, “are we driving purchases, renewals, and revenue?”. Here are some interesting statistics: 63% of marketers view engagement as customer renewals, repeat purchases, and retention. As brands evolve, they’re learning that engagement is the critical next step.
For Sale, Not On Sale - The True Cost of Discounting and What to Do About It
The ROI Guy
JUNE 29, 2015
There are several reasons why prospects are demanding higher discounts and making it harder for you to achieve your goals: Buyers are more empowered, with on-line / social resources readily available to research your competition and obtain competitive pricing. lack of substantial differences in your solutions and sales / marketing approach are leading you and your competitors to make price the key differentiator. friend of ours often says - “My products and services are FOR sale, not ON sale”, and for good reason. So how bad has it become? times higher ($25M). Why You?
9 Social Media Hacks Every Small Business Can Benefit From
AUGUST 25, 2015
These nine social media marketing hacks will help you: Sell products on your social sites. Hacks to help sell products on social sites. Your website shouldn’t be the only place for customers to browse and buy your products. Why not entice your social audiences to make a purchase in 140 characters or less for example. Turn to Facebook ads. Browse free stock sites.
5 Reasons Small Business Owners Adopt Ecommerce
APRIL 6, 2016
You can set your small business apart in several ways, from your brand to the quality of your products. Sure, you have your brand and your products taken care of, but there are a million new tasks to complete and even more things to learn. While there is never the promise your company will grow to Amazon-like greatness, the possibility is always there. 2) Customers Choose Ecommerce.
Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins
DECEMBER 3, 2015
39% of millennials clear their online search history to get better prices from online sellers. 70% of millennials search for promo codes online before purchasing. Continuous access to the internet allows 59% of shoppers to simultaneously search competitor’s product listings or even access barcode scanner apps to find the same product for the cheapest possible price online.
1:1 Communication - The Next Big Evolution In Marketing
It's All About Revenue
APRIL 9, 2015
Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and "The Millennial CEO" A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world's largest brands. Amazon does this extremely well. But why? Our Customers have Changed, Why shouldn’t our Marketing?
What do Myth Busters, B2B Sales Reps and Real Estate Agents Have in Common?
The ROI Guy
JUNE 11, 2015
Amazon continues to contribute heavily to the death of retail sales. Information and pricing about available properties and comparable was kept close to their vest, and obfuscated by cryptic MLS listings. As a buyer, you can use Zillow, Trulia , Realtor.com and other resources to learn more than ever before about available properties, pricing, value estimates and more.
The Psychology of Excitement: How to Better Engage Your Audience
MARCH 17, 2015
Arousal means that the heart rate increases, the sympathetic nervous system increases activity, and the brain begins to signal the increased production of hormones. Price. One of the driving forces of impulse is the product’s price , according to the Wall Street Journal. You can keep your prices low, or use the price anchoring effect to make it seem low.
Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016
The ROI Guy
MARCH 1, 2016
Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). Sitting in on typical sales presentations and you can see that most are product pitches or pseudo-solution selling, asking a few questions and then jumping into canned “death by PowerPoint” presentations.
6 Holiday Offers For Your Ecommerce Company That Don’t Include Discounts
DECEMBER 18, 2015
If retail giants are knocking a big percentage off their prices, a small ecommerce company like yours must do the same to keep up, right? The problem with discounts and dollar savings is that your new lower prices might confuse buyers. See, if they get a great deal on your products now, they won’t want to pay the higher regular prices when they return. Offer Choices.
Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
NOVEMBER 13, 2014
But beyond these statistics, how do you explain the success of data-driven marketing giants like Amazon, Nordstrom, Dollar Shave Club, and other companies who consistently outperform their competitors through data-driven marketing practices? purchase history), feedback, and sentiment to maximize the benefits of customer analytics. To be blunt, this idea is just wrong. annually.
OfferUp offers an addictive new app for eCommerce
grow - Practical Marketing Solutions
JUNE 22, 2016
Most apps, like Amazon, rely on a page-based system. If your company sells a physical product, it’s probably going to show up on OfferUp eventually. OfferUp is way you can tune-in to what is being said about your product — and your competition’s! What product features are most-discussed and most-liked? What are the implications for product development?