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11 inspiring case studies of digital transformation

Biznology

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Features McDonald’s used social media to give away products related to the commercials they aired throughout the game.

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. amazon.com (Photo credit: soumit).

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. Compared to the typical B2B purchase—there is no comparison. The Amazon experience is clearly beginning to impact the world of B2B purchasing.

How to Implement Dynamic Pricing without Sacrificing Margins or Customers

Hubspot

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. Because it is a symbol of static pricing, a tactic that holds many retailers back from success in the ecommerce landscape.

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Why Amazon is Killing it with Millennials (and Advertisers)

Synecore

Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?

[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)

Modern B2B Marketing

have placed 118 Amazon Prime orders in the last 6 months. Everything I’ve purchased were things that I could easily buy across the street, from protein shakes to batteries, cheddar bunnies to hangers, and, of course, all the things I’ll need for my new baby that’s coming in a few weeks. Author: Kristen Kaighn I have a confession. Step 2: Frame Every Interaction as an Opportunity.

Amazon Leads the Charge Toward Transparent Feedback

Hubspot

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. These reviews were purchased through the online marketplace Fiverr, where creatives can sell their services for low, low prices.

Google and Amazon race to the bottom for tablet sales

Biznology

Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. If competitors, such as Asus, Nook.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.

How Amazon Web Services Is Taking Over The Cloud Industry

EMagine B2B Blog

Well, thanks to Amazon Web Services (AWS), now you can! In addition to the unlimited products available on Amazon.com, the ever-so-popular retail site, now offers a variety of global services to assist large organizations in running a large-scale, transactional IT infrastructure. What is AWS? The Takeover. You simply provision the amount of resources you need.

Omnichannel: A Fancy Word for Increasing Product Discoverability

Hubspot

So, trying to persuade them to purchase won’t be as much of a need in 2016 as compared to years past during the economic downturn. For retailers, this means that a potential new customer wanting to purchase, say, a dress, has a lot of distractions in her way before she lands on your site. Make sure all product pages have proper meta-data and page titles. Got all of that?

2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

On websites, they are improving information architecture to make the content, information and products they offer easier to find. Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. We cannot buy something without price checking it thoroughly. More voices, more choices.

7 Companies That Should Buy Medium, Because Why Not?

Contently

While Twitter is priced anywhere between $10-30 billion, Medium raised $50 million last year on just a $400 million valuation. The purchase would let Salesforce add an intriguing CMS to its end-to-end marketing solutions. Facebook has tried to buy every other social network, so why not scoop up Medium for a price that wouldn’t even register on its quarterly report?

4 Ways Amazon's New Facebook Integration Impacts eCommerce

Hubspot

A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. Recently, Amazon has brought influencers and the products we buy closer together than ever by integrating Facebook with their online marketplace. See upcoming birthdays and find Amazon Wish Lists for your friends on Facebook more easily.

5 Personal Assistant Tools That Actually Make Life Easier

Hubspot

Price : Free. Holly later went on to ask me about my price range, shipping preferences, and sent me several lighting options. Price: Free. Price: Allo (free), Google Home ($129). and higher, iOS 8 and higher (only available in English and for purchase in the U.S.). mean, just look at its list of features. 4) Amazon Echo. Price: $179. Price: Pro ($99.99

How To Compete In An Omni-Channel World

Crimson Marketing

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Customers use multiple marketing channels to evaluate product selection, pricing, special offers, availability and reviews by other consumers. Digital Marketing Product Marketing

Amazon’s Algorithm, and 4 Other Stories You Should Read

Contently

Zimmer likens buying one to purchasing DVDs: something technology will render obsolete. ProPublica: Amazon Says It Puts Customers First. But Its Pricing Algorithm Doesn’t. Next time you go to buy something on Amazon, keep an eye on what pops up first. Oftentimes, as this ProPublica investigation found, it’s not the cheapest item (as Amazon has repeatedly said is the case), but the one either sold by or “fulfilled by” Amazon itself. Selected by Jordan Teicher, senior editor. The Ringer: How Much Is Your Sleep Worth?

How 4 Brands Are Revolutionizing the Customer Experience

It's All About Revenue

It offers a mobile app with retail and outdoor experiences personalized based on your preferences and purchase history. And of course, they also make it easy to purchase with a few clicks online or in their mobile app. Now they just need to make this connection for in-store or phone purchases (hint hint, this is where Invoca comes in). Ideally, it does both.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

It's All About Revenue

Machine learning technology continues to further integrate with consumers’ daily lives, with new offerings such as Apple’s personalized App Store or Amazon price optimization tools. Think about how Facebook, Netflix, Amazon and Google make smart inferences and recommendations for the consumer. The same goes for Netflix and Amazon. Cross Channel Marketing

The Most Important Force for Increasing Leads and Sales

Webbiquity

In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why a convenience store can thrive within blocks of a nearby supermarket, despite charging much higher prices. Compared to the typical b2b purchase—there is no comparison. The Amazon experience is clearly starting to impact the world of b2b purchasing.

Google Buy Button: Retailer’s Boon or Devil’s Bargain?

Synecore

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. When mobile shoppers click on the buy buttons they’ll be taken to another Google product page to complete the purchase, where they can choose sizes, colors, shipping options, etc., as well as complete the purchase. What It Is. And this is where things get tricky.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. If that’s just the scenario on mobile retail sites, just think about all of the e-commerce sites and brands that rely on the Internet to drive traffic, click throughs, newsletter sign-ups and purchases.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services.  As the digital economy continues to evolve globally, we are seeing an unprecedented convergence of market-oriented behaviors associated with the usages and purchases of products or services.  by Delwar Hossain.

How the Internet of Things Is Changing Marketing Forever

Act-On

But imagine it’s all right, because a week ago, your coffee machine alerted Amazon, “Hey, this lady is almost out of coffee, so let’s get more ordered now before there’s a crisis over here.” In fact, the customer experience is expected to overtake price and product as the key differentiator by 2020. They created a mobile shopping platform that allows consumers to search and map products in the store. Are you searching the aisles for a clerk to ask where a product is located? The button is connected through home Wi-Fi and the Amazon app. Crisis avoided.

Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models

Hubspot

While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other direction. The number one reason for a customer abandoning their cart is the price of shipping. Here are some pretty good reasons. No Sticker Shock. Quick Fix. Online Options.

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10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? This is how an ad from Amazon looks in the News Feed on a desktop: Here's what makes this ad great: It's visual. Amazon has advertised a self-cleaning litter box here, which is of tremendous value for any cat owner.

SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. This greatly reduces implementation effort and allows volume-based pricing, both of which lower entry costs to the client. This is a cloud-native system** that will reproduce existing SAS functionality and be compatible with the existing SAS 9 products.

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10 Customer Experiences You Need To Deliver Today

B2B Marketing Insider

You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. consumers would pay more for a product or service to ensure superior customer experience. Are you prepared to win it? 80% of U.S.

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? This is how an ad from Amazon looks in the News Feed on a desktop: Here's what makes this ad great: It's visual. Amazon has advertised a self-cleaning litter box here, which is of tremendous value for any cat owner.

The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up

CMO Essentials

Buyers complete 70% of their purchase process before coming into contact with a sales rep. Customer-centricity and convenience are paramount – two things that modern successful E-commerce giants like Amazon and Alibaba are very good at providing. The same shoppers who enjoy the functionality of Amazon and Alibaba are also business users. Consumer Power. Cloud Capabilities.

How to Create Content for Every Stage of the Buyer's Journey

Hubspot

In most cases, that's not how purchases are made. The sales funnel consists of the different stages a customer goes through leading up to their purchase -- from looking at your website for the first time, to subscribing to your email list and reading your emails over a period of time, to talking to a sales associate and figuring out whether to buy from you. Examples. Examples.

Big Best Buy Blunder: $200 Gift Cards for $15

Hubspot

Best Buy owes Amazon a lot of gratitude right about now. Because of the hype surrounding Prime Day, most blogs and news outlets were too busy writing about tepid deals from Amazon to notice the red-hot deal Best Buy accidentally offered. Surely the company has to honor the purchase, right? Past Pricing Mistakes. Some as expensive as $500 were purchased for $9.

6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy

Modern B2B Marketing

We can look up an address at the last minute, compare prices online while we’re in-store, look for a restaurant and book a reservation, and even make payments in just one quick click. It’s important to consider every stage of the path to purchase, which includes the actual purchase. Everything is pre-registered in your mobile device. This Think Mobile from the Start.

3 Big Retailers That Also Rock Ecommerce

Hubspot

This “Featured Products” slider on the front page is reminiscent of Amazon’s design, which isn’t a bad thing. If Walmart is going to compete with Amazon for online sales, they should be prepared with features Amazon shoppers love. They also provide a “Trending on Walmart.com” slider, with all the most popular products at any given time. Walmart. Target. Best Buy.

Four Trends Elevating Marketing as the Key Business Engine

Act-On

Because of the large deal sizes, this process necessitated the involvement of certain key people for the successful closure of the deal: Top-level executives from the prospect’s side, with the authority to sign off on a big purchase. Before the advent of the Internet, it fell to sales team to educate a prospect on the benefits of the product or service they were offering. Conclusion.

Why People Buy Things Online [Data]

Hubspot

Consumer debt is at its lowest point since 2006, indicating that buyers are prioritizing thoughtful purchases over conspicuous consumption. 79% of survey respondents report at least sometimes checking reviews before making an online purchase. If you don’t have good images on your website and product pages, add them now. 25% said better pricing. Product quality - 56%.

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The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

The point of the scenario was that future marketing would be focused on convincing consumers to trust the marketer’s system to make day-to-day purchasing decisions. This is a huge change from marketing today, which aims mainly to sell individual products. In the future, those product decisions will be handled by algorithms that consumers cannot understand in detail. Et cetera.

It’s All About Engagement in the Next Era of Marketing

Modern B2B Marketing

Amongst marketers in the survey, the term engagement seems to have a decidedly action-oriented focus—asking questions like, “are we driving purchases, renewals, and revenue?”. Here are some interesting statistics: 63% of marketers view engagement as customer renewals, repeat purchases, and retention. As brands evolve, they’re learning that engagement is the critical next step.

For Sale, Not On Sale - The True Cost of Discounting and What to Do About It

The ROI Guy

There are several reasons why prospects are demanding higher discounts and making it harder for you to achieve your goals: Buyers are more empowered, with on-line / social resources readily available to research your competition and obtain competitive pricing. lack of substantial differences in your solutions and sales / marketing approach are leading you and your competitors to make price the key differentiator. friend of ours often says - “My products and services are FOR sale, not ON sale”, and for good reason. So how bad has it become? times higher ($25M). Why You?

9 Social Media Hacks Every Small Business Can Benefit From

Vertical Response

These nine social media marketing hacks will help you: Sell products on your social sites. Hacks to help sell products on social sites. Your website shouldn’t be the only place for customers to browse and buy your products. Why not entice your social audiences to make a purchase in 140 characters or less for example. Turn to Facebook ads. Browse free stock sites.