Email is not dead: Why you need to seriously consider pivoting to first-party data
Liveintent
DECEMBER 20, 2021
Over on Facebook, reach is dwindling and cost-per-acquisition (CPA) is rising, pricing many businesses out of the market. Because Facebook locks its data inside a walled garden. ” “Email’s like oxygen,” Oates adds in reply to Kostechka’s cheeky analogy. That’s where email comes in.
Let's personalize your content