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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. Digital advertising is dominated by Google and Facebook,” Sen. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

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5 Alternatives to Facebook, Google, and Amazon Ads

Hubspot

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

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How marketers on Amazon can still launch and grow brands

Martech

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

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Intentional inventing: own the intellectual property that leads the future

Biznology

Both the Internet and global digital businesses have taken the lead in years. These include digital-first companies like Amazon , Google, Facebook , eBay , Netflix , Salesforce , Uber , and many more. Previous article: Visionary briefings: How to lead with exponential growth . Like this post?

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Your 2020 Amazon Marketing Roadmap

Martech Advisor

Did you know that Amazon now has an audience of 310 million, and growing? By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. A whopping 1,120,901 new sellers joined Amazon’s e-commerce marketplace in 2019!

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9 Chatbot builders to enhance your customer support

Sprout Social

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Amazon Lex Amazon Lex offers deep learning technologies for conversational AI to improve user interactions with sophisticated, lifelike bots.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Only 46% said it was lead quantity. Facebook Ads Library.