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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. By emulating Roath’s approach, businesses can foster sustainable long-term growth and stay ahead in today’s competitive market. #2.

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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Funnel imagery permeates marketing. It’s like catnip for sales and marketing teams. Sales may be sending more emails than marketers. Think Beyond the Funnel.

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3 steps to create exceptional ebook covers on a budget

ConvertKit

And a quick search on Fiverr for verified cover designers shows a range in price, starting around $190. If your current budget for ebook cover design is $0, you’re in good company! As a creator, you deserve to get paid for your work. Get paid with ConvertKit Commerce. Image via Fiverr. DIY ebook cover design.

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Corporate Purpose Becoming a Prerequisite for Recovery

Biznology

Forced now to prioritize resilience over efficiency and cash over debt, purpose may finally be moving from a marketing slogan to an essential operating principle. The companies that regularly put their employees’ welfare first are the most agile, the most flexible, and the most prepared to innovate.

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End Users or Doctors? Here’s How to Target in Life Sciences

SmartBug Media

magazine published that 15 of the top 5,0o0 fastest-growing private companies in America were in the healthcare, biopharma, or medical device industries. The outlook for these companies is bright, emphasized by the fact that both Amazon and Google have made their entrances into the healthcare market. In 2018, Inc.

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Revenue Streams and the Publishers who Love Them

Anyword

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. So what are some of the ways other publishers are using their content to bring a profit? So what are some of the ways other publishers are using their content to bring a profit?

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Sales Pipeline Radio, Episode 333: Q & A with Ben Laws

Heinz Marketing

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Ben, thanks very much for joining us.