Amazon Buy Conference Transparency 
Litmus
DECEMBER 18, 2023
With so many conferences to choose from throughout the year, it’s challenging to prioritize which ones to attend and which to sit out on (and feel FOMO ) while patiently waiting for recordings and recaps. In these scenarios, transparency is key! TL;DR Don’t buy an email list ! We can only assume 2024 will be nuclear!)
ANNUITAS
JANUARY 30, 2024
Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. For B2B, this could mean identifying an account (not just an individual’s) past buying patterns and provide results based on their unique history and specific needs.
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Digilant
FEBRUARY 2, 2024
During the conference, industry leaders shared their strategies for leveraging disruptive technologies to enhance customer journeys and create top-tier advertising experiences. Wesley Farris, VP of Platform Partnerships at Digilant, attended the conference and recently sat down with us to provide his key takeaways from the event.
Velocity Partners
NOVEMBER 22, 2023
New models are pretty transparent: you can see what’s new about it or you can’t. A budgeting challenge New models often need to seek new budgets and different buying teams in an organisation. A perceived risk challenge In buying journeys, every Unknown triggers a whole cluster of anxieties. Give talks on it.
Martech
OCTOBER 14, 2021
But the new report on Amazon’s purported practices using transactional and product data to create knock-off brands that undercut those brands that sell on Amazon is a stellar example of the value brands gain in their customer relationships, and why that valuable data should be held close to the vest. That sounds like common sense.
ClickZ
JANUARY 24, 2020
We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. At the MarTech conference in 2019, Jason Mestrits (senior data science and analytics officer at Nordstrom) shared how leading marketing organizations are winning because of their renewed focus on data, customer analytics, and AI-driven innovations.
Oktopost
MARCH 5, 2019
That was a brilliant move because in this era of transparency, it acknowledged the mistake and took ownership of it, turning it into thousands of dollars’ worth of free publicity. Tip: Note below how Microsoft specifically calls out Amazon and Google. For example, savvy marketers can use MarTech tools to dial in on buying signals.
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