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The Importance of an Email Marketing Database for a Business

SendX

Before you can conduct an email marketing campaign , you need to have an email marketing database. When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”?

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Five Simple Business Changes That Can Make a Big Difference

Webbiquity

With that in mind, here are five simple upgrades you can put into place now to move your business through the rest of the year. You can see who is visiting your site (or at least have a pretty good idea), the pages they’re looking at, how long they’re staying, etc. Home In On Your Sales Funnel. The best place to start is your website.

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

When false assumptions are the basis for business decisions, the fallout can be sudden and steep. Sales and marketing teams that buy into myths about data providers miss out on serious business value. Or In ‘n’ Out Burger vs. … any other burger. Remember the Sony Betamax ? Us either.).

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The email marketer’s guide to effective marketing automation

Martech

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. They can be financial or contractual. With a dozen items or more, these purchases can break a template or simply look bad.

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What is Meaningful Marketing?

Engagio

Be honest, you didn’t become a marketer just to create something that buyers toss out, tune out, or opt out of, right? Oh, so you spam my email and send creepy ads,” they say. The measure of marketing’s relevance can be found in a buyer’s behavior, as the actions they take convey their interests and passions.

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What Is a Transactional Email? (With 10 Stunning Examples)

Optinmonster

How to send emails via WordPress that don’t end up in a SPAM folder. Consider the following: Transactional emails have open rates that are up to 8x higher than any other email and can generate up to 6x more revenue (Campaign Monitor). They can have a: Primary goal: the main reason for the email.

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The 'Ethics' You Didn't Know Existed in Design

Hubspot

Ultimately, every aspect of your brand's design contributes to the message you're putting out. If the contact didn't want to get signed up for the email, they might complain about the sneaky design, mark the email as spam, and unsubscribe immediately. Our natural lead nurturing approach can be seen right on our blog.

Ethics 101