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Amazon ad services revenue up 26% to $12 billion in Q3

Martech

Amazon generated $12.06 billion from its advertising services in the third quarter of 2023. Amazon’s exceptional performance is the latest sign digital advertising is experiencing a robust resurgence following the economic downturn. However, Amazon’s ad sales surpassed this by $460 million. Why we care.

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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

Amazon Prime is switching to an ad-supported business model in 2023. As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Will Amazon Prime members keep watching? The answer?

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Building on B2B Sales With Amazon Business

Navigate the Channel

Amazon Business’ sales accounted for 1.4 And although, by 2025, Amazon Business’ market share will grow to 2.4 percent, many B2B companies remain wary of using the online giant for business sales. But, even within surveys showing concern, B2B companies see Amazon Business as an opportunity.

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Amazon decision to use Nielsen is big boost for beleaguered rating service

Martech

Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program will be part of Nielsen’s national TV measurement service. That is no longer the case and customers have started taking their business elsewhere.

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Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. Amazon will then use this data to enhance targeted advertising on the U.K.

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Infrastructure as a Service for Small Businesses

TrustRadius Marketing

Choosing the right infrastructure for your business might just be what sets you apart from businesses that fail. Many business owners have been turning to cloud-based infrastructure, as they offer affordable, secure business infrastructure solutions. IaaS Solutions for Small Businesses. What is IaaS?

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18 Amazon Affiliate Alternatives

seo.co

Are you an affiliate marketer looking for affiliate program alternatives to Amazon? While it’s easy and convenient to use Amazon, it’s not the only option around. The main issue is that Amazon recently cut their commission rates. If your goal is to generate more revenue, now is a great time to consider additional programs.

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