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Amazon ad services revenue up 26% to $12 billion in Q3

Martech

Amazon generated $12.06 billion from its advertising services in the third quarter of 2023. Amazon’s exceptional performance is the latest sign digital advertising is experiencing a robust resurgence following the economic downturn. However, Amazon’s ad sales surpassed this by $460 million. Why we care.

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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

Amazon Prime is switching to an ad-supported business model in 2023. As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Will Amazon Prime members keep watching? The answer?

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Amazon decision to use Nielsen is big boost for beleaguered rating service

Martech

Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program will be part of Nielsen’s national TV measurement service. It had better get it right about streaming.

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Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. Amazon will then use this data to enhance targeted advertising on the U.K.

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Amazon to allow merchants to email customers directly

Martech

Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. In your inbox.

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Amazon announces AWS Clean Rooms

Martech

This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. They’ve announced information services company Experian as an AWS Clean Rooms partner in helping brands enrich their first-party data.

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18 Amazon Affiliate Alternatives

seo.co

Are you an affiliate marketer looking for affiliate program alternatives to Amazon? While it’s easy and convenient to use Amazon, it’s not the only option around. The main issue is that Amazon recently cut their commission rates. If your goal is to generate more revenue, now is a great time to consider additional programs.

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