Remove Amazon Remove Business Remove Merchandising Remove Personalization
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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. Segment Creation is designed to help retailers improve targeting and personalization using GenAI prompts, with data from inside the user’s Data Cloud instance.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. By emulating Roath’s approach, businesses can foster sustainable long-term growth and stay ahead in today’s competitive market. #2.

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Personalization, segmentation, testing: How email marketers can use AI

ClickZ

Surveying 633 business executives in December, PwC found that just 27% are already implementing AI in multiple areas, while 16% have implemented pilot projects. In other words, AI is this pie in the sky concept that’s revolutionizing business… but not necessarily theirs. More powerful personalization.

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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

Amazon incentivizes repeat purchases by giving affiliates a trailing commission of 4% on any items bought by referrals, for up to 24 months. When eBay supplied affiliates with a rich collection of merchandising images, custom banners, and comprehensive product specs, their affiliate promotion volume increased by 30%.

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The 7 Best Selling Platforms for Your Ecommerce Business

Hubspot

When choosing a platform for your ecommerce business, it’s important to do your research. Let’s go over the best selling platforms on the market — including their features and benefits — so you can make the best decision for your business. HubSpot offers well-rounded options based on proven strategies to grow your business.

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Transitioning to a First-Party Ecosystem for Your Data

LeadsRX

Yet at the same time, consumers still want a personalized experience, especially when interacting with brands they trust. The same goes for buying merchandise from Amazon. Using the Amazon example again, when a user signs up for an Amazon account, they are giving Amazon permission to collect first-party data.

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12 Ways to Make Money From Your WordPress Blog

Optinmonster

Sell Merchandise. As you can see below, Mandarin Mama offers some of her best blog posts along with new content in an eBook available on Amazon. Sell Merchandise. Loyal readers might want to show off their love for your blog with branded merchandise. You can use your blog to market your own business. Run Paid Ads.