Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible.

Allocation 80

Allocation Work Management Trigger Marketing Marketing Management 80

SalesIntel

MARCH 14, 2024

Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. It is inferred from various signals such as online search behavior, engagement with marketing materials, and interactions with sales representatives. This approach increases the likelihood of engaging with prospects most likely to convert.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Engagio

APRIL 12, 2024

” – Philip Kotler, American marketing author, consultant, and professor emeritus. Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. Customer retention: the ability of a business to keep its existing customers.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Salesforce Marketing Cloud

OCTOBER 9, 2023

Embed disability inclusion in the hiring process The number of barriers that people with disabilities face while navigating the job market is part of why their employment levels are so low. Caroline Casey Founder, the Valuable 500 ERGs can help people, especially those in underrepresented communities, feel more included in the workplace.

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Terminus

NOVEMBER 12, 2018

Product marketing. There’s a lot to consider as a marketing leader. Growth imposes change upon the role of the modern marketer. Marketing leaders are front and center to the battle. Together, Kyle and Justin are a powerhouse of advice for tackling marketing in today’s complex environment. Demand gen. Let’s dive in.

Allocation 20

Allocation Resources Demand Enterprise Management 20

Webbiquity

FEBRUARY 4, 2020

Advocates are trying to fix the industry by insisting that organizations conduct thorough risk assessments better allocate their resources. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? But the pattern keeps repeating. The Launch.

Budget Programs 303

Budget Programs Validation Work Management Allocation 303

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Measuring the impact of brand awareness activity poses a pivotal challenge for 42% of senior B2B marketers when it comes to multi channel analytics.

Multi-Channel 105

Multi-Channel Advertising Channels Allocation Features 105

Zoominfo

OCTOBER 5, 2021

An Ideal Customer Profile (ICP) helps you identify, source, and prioritize prospects — but how do you create an accurate ICP in the first place? And as a savvy professional, you want to target prospects who will deliver the best return. You can’t market to everyone. How do you communicate your value? Last piece of advice?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 102

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. However, the task is a bit tricky. There’s more to it.

Social Media 82

Social Media Ideal Customer Profiles Template Marketing Proposals 82

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 114

Work Management B2B Marketing Marketing Management Paid Search Agency 114

SmartBug Media

NOVEMBER 2, 2020

In a tough year, many senior living organizations have had to reset revenue goals, cut back on marketing spend, and take other drastic measures to counter the effects of COVID-19. A full-funnel or “ closed-loop ” understanding of marketing means tracking prospect activity from that first interaction as a lead all the way to a move-in.

Cost 77

Cost Cost per Acquisition Lead Ranking Allocation 77

6sense

FEBRUARY 17, 2022

Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . We need more acronyms in B2B marketing like we need more vanity metrics, but hear me out about ROA — this is a good one. . Let’s build up to what ROA is, and how it can radically improve your marketing efforts.

ROAS 62

ROAS CMO Peer-to-peer Allocation 62

Inbox Insight

MAY 24, 2024

Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. The right lead gen partner will have in-depth expertise in analyzing your current customers and prospects to identify common patterns and attributes.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. This can be complicated because marketing and sales teams both want (and usually need) significant resources to operate, and the last thing you want to do is cut corners and hurt performance.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

6sense

DECEMBER 1, 2021

Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . We saw this in benchmark data shared by Insight Partners analysts highlighting the higher brand investments (as a percentage of marketing budget) by companies in growth and scale phases of maturity. Think Beyond Budget .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

Pam Didner

MAY 7, 2021

If Netflix can use AI to make content recommendations for us, businesses and enterprises can also use AI to make personalized content recommendations when prospects visit their websites. Watch this video where I discuss how to implement Artificial Intelligence into your marketing for your business | Tools & Strategy Pitch.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Their research and engagement can turn into precious data for your business.

Analysis 71

Analysis Budget Programs Social Media Allocation 71

Cintell

FEBRUARY 9, 2016

(Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Bottom line: your ideal prospects are likely using social media. Many marketing specialists recommend ad campaigns over boosted posts for this exact reason.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 124

Brand Identity Branding Word of Mouth Social Media 124

Inbox Insight

MARCH 13, 2024

For many businesses this has led to growing frustrations and wasted marketing and sales efforts. Inaccurate lead scoring: Out-of-date, incomplete or inaccurate lead scoring criteria can lead to wasted marketing and sales efforts and critically low conversion rates.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Strategic-IC

MARCH 18, 2020

As B2B Marketers we are all coming to terms with this new reality and questioning what it means for us and our businesses. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. Cometh the hour cometh the digital marketer!

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Salesforce Marketing Cloud

AUGUST 1, 2023

Join the Salesblazer movement Together, we’re building the largest and most successful community of sales professionals. Sellers use this plan to prospect, sell, and close. This reduces the length of a typical planning cycle, making it easier to quickly adjust to market changes. Get started What is sales planning?

Planning 52

Planning Top of Funnel Allocation Marketing Proposals 52

Inbox Insight

APRIL 19, 2021

of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Launch Marketing

SEPTEMBER 30, 2020

In times of crisis, something as instant and influential as social media can become an essential tool for providing buyers, audiences and your community with information and resources to get them through. Communicating with compassion shows your audience that you care and are there to help. What do your buyers want to see right now?

Social Media 74

Social Media Paid Social Agency Media Marketing & Strategy 74

PureB2B

MAY 30, 2022

There's a wide variety of ways to get in touch with well-qualified prospects for your business. It's also not a very efficient use of time, as you can't automate or delegate calls with prospects, and 80% of calls go straight to voicemail. Use Content Marketing to Generate Inbound Leads. Let's take a look at them.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Launch Marketing

MAY 13, 2020

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The question for many is this: What product changes can we implement now to best serve our customers and communities without negatively impacting what we can contribute in the longer-term?

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Terms and Conditions Allocation 62

BenchmarkONE

DECEMBER 8, 2021

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

LeadSquared

NOVEMBER 14, 2019

Hospital marketing is nothing short of challenging, and there are two main reasons why: First, no one willingly wants to visit a hospital in the first place. In either case, how your market your hospital can help you connect with new and prospective patients and ensure a healthy, profitable future. Engage in the Community.

Paid Content 52

Paid Content Marketing Budget Practices Tips 52

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. Best results come from being an active member of your community. Consider Retargeting.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

JUNE 16, 2020

So the line is kind of muddled when it comes to establishing whether free stuff is better than things that come at a cost — and the case of social media marketing is no exception. Here are some pros and cons of each type of social media marketing. Marketing on social media isn't exactly a well-kept secret.

Paid Social Agency 101

Paid Social Agency Social Media Advertising Agencies Organization 101

ClearVoice

JANUARY 28, 2021

To effectively create a brand marketing strategy , you can’t focus all efforts on one silo. Here, we spoke with marketing experts with decades of experience to dig into the 101 to engage each channel. There is no ‘right’ way to learn about a company or a person, which is why cross-channel campaigns are essential for success.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

PathFactory

MARCH 12, 2020

If there’s any constant in marketing, it’s change. Early 2020 has seen no shortage of this with many industry events being cancelled, forcing marketers to quickly pivot and adapt their demand plans. Many marketers are moving in-person events online, which helps replicate the event experience digitally.

Demand 52

Demand Tactics Work Management Marketing Management 52

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. We found that there was often a disconnect between sales and marketing teams. Match for event marketing.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Walker Sands

MAY 28, 2020

It’s no secret that plans have changed and in-person events are no longer a key part of B2B marketing strategies – at least in 2020. Effective B2B marketing strategies use in-person events to connect with prospects and develop personal connections that help facilitate a sale. Why virtual events. Goal setting . Engaging content.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52