Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

Seismic

JANUARY 23, 2019

As we’ve entered the Information Age, the ability to access tons of data has raised some thorny questions for Marketing. But according to Forrester , 94% of marketers say they can’t prove a direct correlation to their work and overall success of the organization. Namely, what is the direct impact that Marketing has on revenue?

Effectiveness 68

Effectiveness Planning Enterprise Management Correlation 68

Mereo

APRIL 21, 2022

But Oakland Athletics leadership had applied this statistical approach with such success and commitment, this once-underdog baseball team made the playoffs for four straight seasons. To transform your selling organization successfully into the data-driven age, your leadership must focus less on the technology and more on the humans.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. It has a wide audience base of all ages who come to the platform to connect with friends and family. According to Forrester, 68% of people don’t think brands share interesting content. .

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? If you have questions or want to partner with Televerde to generate demand and accelerate sales, contact us at info@televerde.com or 888-787-2829. [1] Forrester. Oct 2014. [2]

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. What exists today for many organizations is the lack of a disciplined process and model for customer engagement in an ever-burgeoning digital age.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

Martech

OCTOBER 1, 2022

Roughly 40% to 50% (depending on age) of people think their mobile phones are listening to them. The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research. 70% of consumers don’t like receiving targeted ads as a trade-off for providing their information. Here’s an overview of each.

Privacy 100

Privacy Paid Search Agency Ad Exchange Transparency 100

Webbiquity

APRIL 20, 2010

Chris Marriott offers guidance on capitalizing on new email subscribers based on common plotlines of 1980s teen coming-of-age movies. Mark Brownlow answers objections to email marketing based on concerns about spam and social media using compellig statistics such as “email marketing generated an ROI of $43.62

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Forrester ) Millennials aren’t the interns anymore. Nearly two thirds of decision makers are in the 30-40 age range. Millennials make 73% of all B2B buying decisions.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 160

Social Media Media Stats Statistics 160

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. DataReportal) Social media ads are the top source of new brand discovery for internet users aged 16-24.

Paid Content 217

Paid Content Stats Marketing Budget Webinar Metrics 217

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. YouTube Usage Statistics. According to the Pew Research Center , 73% of the adults in the U.S.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

AUGUST 20, 2019

Social Media Marketing Statistics/Data 2019. Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics. Twitter Statistics. Instagram Statistics. 59% of Instagram users are under the age of 30. LinkedIn Statistics. YouTube Statistics.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. In the digital age, this is easier than ever before. Source: Capterra.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Here’s 6 ways to find the gossips in your midst: 1.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. But remember, these statistics are about popular use, not about what works and what doesn't. Tim Harmon will likely publish on this data.) " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

TrustRadius Marketing

AUGUST 21, 2018

Americans ages 30 to 49 are now as likely as younger adults to use the internet almost constantly. Additionally, the share of “constant” internet users ages 50 to 64 has risen from 12% to 17% since 2015. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

ClearVoice

JUNE 19, 2023

If you’re looking for statistics to better understand what social media has in store for marketers and content creators this year, it’s your lucky day. Below is a compilation of some of the most relevant social media statistics every marketer and content creator should know in 2023. billion internet users worldwide.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. Nearly 62% of the US population aged 12 years and older utilize voice-operated assistants.(Edison

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

APRIL 29, 2010

simply give buyers basic demographic statistics and perhaps some flowery language about the area. Video is 50 times more likely to appear on the first page of Google search results than a text page, according to Forrester Research. users ages 35-54 and more than nine million U.S. users age 55 and older on Facebook.

Social Media 28

Social Media Media Webinar Metrics Forrester 28

Heinz Marketing

JUNE 27, 2020

Some interesting research and statistics on webinars that might help in planning for your own. Great read via Forrester. A look at the importance of resilience, especially in this day and age. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

B2B 123

B2B Forrester B2B Sales Webinar Metrics 123

Marketing Insider Group

DECEMBER 1, 2021

It’s not something you set and forget, especially in an age when all marketing is going digital. A report from Forrester indicates that 92% of marketers have seen an increase in personalized marketing. Here’s an impressive statistic: 85% of people trust content made by other users. Content marketing is always changing.

Trends 363

Trends Content Marketing Work Management Planning 363

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Very useful. Very useful.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Golden Spiral

MARCH 7, 2019

And MarketingProfs reports that the average age of these senior-level executives is mid-50s; this means some of your target audience could be over 65. Statistics show us that before your business solution is even in the picture, so much research has already been done—online. After all, these folks are your final sales stop.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz. million followers”).

Paid Content 100

Paid Content Social Media Statistics Research 100

Adobe Experience Cloud Blog

APRIL 22, 2019

Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). Modern clients—regardless of age—have become digitally savvy. 70% of buying experiences are based on how customers feel they are being understood (McKinsey). 2) Facilitate Communication.

Work Management 133

Work Management Marketing Management Multi-Touch Attribution Marketing & Strategy 133

ClearVoice

NOVEMBER 11, 2022

To overcome objections, show leadership compelling statistics that prove the power of content marketing is worth the investment. Pick and choose from the statistics below to make a persuasive business case for content marketing. residents between the ages of 18–29 use TikTok. Forrester ). (Statista). Statista ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Single Grain

MARCH 9, 2021

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. Back the claims you make in your content with linked-to statistics and data. TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Contently

FEBRUARY 9, 2017

At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value. It helps make sales, too.

Conversion Rate 98

Conversion Rate Conversion Tips Marketing Analytics Tools 98

SnapApp

DECEMBER 4, 2017

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Content ROI Statistics. . #14.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

GreenRope

SEPTEMBER 25, 2016

We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40