KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Oftentimes, photos of real customers using a product or service can be much more appealing than stock company photos.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Don’t do that.).

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Navigate the Channel

OCTOBER 3, 2017

Taking the big data thats been aggregated by marketers and applies a rhyme and a reason to it. Intent data data gives marketers that interpretation and activation without the complicated manual process of analysis. The hidden secret of today’s online marketing is how to un-anonymize your prospects as soon as possible.

Intent Data 56

Intent Data Intent Top of Funnel Aggregators 56

KoMarketing Associates

JUNE 28, 2018

To them, content marketing is: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” (The But they also refer other customers. Then there’s customer service.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

DAGMAR Marketing

DECEMBER 31, 2019

We’ll wrap up this year with a quick look at our five most popular posts, plus a few notable posts from the world of digital marketing. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely. We always try to be ready for whatever comes next in the online marketing industry. The Real Cost of Cheap SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Brandwatch Marketing

FEBRUARY 5, 2019

While many tools target a particular niche, these tools analyze multiple areas of your competitor’s online marketing strategy to give you an overview of their efforts to spot potential avenues for growth. Feedly – There is no shortage of news aggregator sites available. General Competitor Analysis Tools.

Paid Content 60

Paid Content Analysis Budget Programs Tools 60

Webbiquity

APRIL 26, 2010

Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. A CMO’s guide to picking the right market research by iMedia Connection. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Martech Advisor

NOVEMBER 8, 2019

A mobile ad network is defined as an advertising network that connects advertisers with mobile app publishers who want to monetize their apps. With a mobile ad network, app publishers sign up for the network and are paid for providing ad space within their apps. Mobile users are the fastest-growing viewer base online.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Woods is VP of Enterprise Solutions for NewsGator.com , a leading news aggregator. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Moz

FEBRUARY 7, 2021

As I previously covered in my column on local product kiosks , the EV charging stations you’re marketing need a customer support phone number. Rather, be sure your listings have your help hotline number for customer service needs. Make each listing stand out for customers by adding a few photos of the charger’s location.

Tips 65

Tips SEO Lead Ranking Enterprise Management 65

Webbiquity

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Your custom paper is updated daily and easy to share. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. twebevent.

Social Media 100

Social Media Tools Buzz Media 100

flux.la

AUGUST 11, 2020

Nowadays, it’s common for relationships to start, bloom, and end online without ever meeting face to face. Business moguls, media personalities, and customers all-alike can find something tailored for them. Before we jump in, here’s a video discussing the most popular apps and sites: Successful Marketing.

Paid Content 52

Paid Content Social Media Media Branding 52

Online Marketing Institute

MAY 18, 2010

Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name? How many and what type of videos are being published on the corporate site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market I personally use bloglines. I personally use bloglines.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Buffer

AUGUST 19, 2019

That being said, when you look in aggregate, these are some good guidelines and starting points for you to test with. 189 Powerful Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time. Your best length of post is unique to you and is based on your social media stats.

Social Media 74

Social Media Course Copywriting Media 74

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

chiefmartech

JUNE 20, 2016

To appreciate why Google, Facebook, and — especially with this LinkedIn deal — Microsoft are possibly the most powerful martech companies in the world, we need to step back and look at the big picture of how marketers connect with prospects and customers in the digital age. Since Facebook, LinkedIn, Google Search, YouTube, etc.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

APRIL 4, 2011

Ideas and recommendations for developing these types of posts: Create aggregate lists showcasing important resources and/or publications relevant to the industry. Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Hubspot

SEPTEMBER 13, 2016

Digital marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which online events influence whether leads become customers. Digital marketing analytics includes data not only from your website, but also from other sources like email, social media, and online PR.

Analytics 28

Analytics Lead Ranking Work Management Marketing Management 28

Hubspot

APRIL 8, 2011

Marketing analytics tools let you dive deeper into your specific business's campaigns to understand which marketing channels (search engines, email marketing, advertisements) or campaigns drive the most traffic, leads, and customers for you. It's no secret that we promote our 4,000+ customers right on our homepage.

Budget Programs 28

Budget Programs Privacy Policies PPC Landing Pages 28

Hubspot

JULY 21, 2010

If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. The problem is that most marketers already have a full plate of tasks, and adding another screen to the mix will be a daunting task. Connect with HubSpot :

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Hubspot

MAY 8, 2012

Don't overlook the importance of search engine optimizing each blog article you publish. Add social sharing buttons to every blog post you publish ( here's how ), so your readers can easily promote your blog content to their networks and expand your blog's reach beyond your current fans, followers, and subscribers. 19) Do a Paid Push.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

DAGMAR Marketing

JULY 9, 2018

strategies that will help your local SEO campaign dovetail with other online marketing efforts. SearchEngineJournal.com published study results in 2017 that showed how Google reviews were the most important ranking factor in local search. Do not create a situation where customers flood Google with reviews.

Paid Search Agency 40

Paid Search Agency SEO Companies Best Practices 40

Optinmonster

JANUARY 14, 2024

One of the key strengths of HubSpot is its ability to create personalized customer journeys through marketing automation, ensuring that potential customers receive relevant content at each stage of their buying process. It supports various platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

KoMarketing Associates

DECEMBER 20, 2018

As a marketer, you understand that consumer behavior is always shifting and your company must be able to pivot based on such changes. Google: Introducing simpler brands and solutions for advertisers and publishers. Google gave a lot to talk about during 2018. Five Social Media Trends That Will Impact Digital Advertising.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Optinmonster

JANUARY 15, 2021

Social media feed tools let you dynamically display user-generated content and customer reviews on your website that are originally posted on various social networks, including Facebook, Instagram, Twitter, and YouTube. Publishing user-generated testimonials can have a significant impact on your website’s conversions. Smash Balloon.

Social Media 100

Social Media Tools Media Best Practices 100

Anyword

OCTOBER 7, 2019

In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive in a saturated media environment. The decline of print has forced publishers to look to new revenue streams. Thinking like a marketer may seem like a simple endeavor on the surface. Which brings us back to publishers.

Loyalty 66

Loyalty Optimization Correlation Marketing Analytics Tools 66

seo.co

DECEMBER 18, 2020

For local businesses, relying on customers in their own communities to thrive and grow, this distinguished set of ranks has been a boon—it means a shortcut to visibility for the audiences who matter most. Or local businesses that haven’t yet dabbled in online marketing? As with anything online, photos add character and life.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Optinmonster

JANUARY 14, 2024

One of the key strengths of HubSpot is its ability to create personalized customer journeys through marketing automation, ensuring that potential customers receive relevant content at each stage of their buying process. It supports various platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

APRIL 13, 2012

There's nothing worse than conducting your market research, and upon analyzing the results, realizing there was an entire branch of logic you hadn't anticipated that requires you to conduct your research again. 3) Find the right group of people for your market research. 3) Find the right group of people for your market research.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Anyword

OCTOBER 7, 2019

In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive in a saturated media environment. The decline of print has forced publishers to look to new revenue streams. Thinking like a marketer may seem like a simple endeavor on the surface. Which brings us back to publishers.

Loyalty 40

Loyalty Optimization Correlation Marketing Analytics Tools 40

Outgrow

JUNE 16, 2023

Customer Centric Marketing: Strategies for Success and Growth Want to have more customers by spending less money? There are a few underused marketing strategies that brands have used to achieve this. And customer centric marketing is one simple way to get started. What Is Customer Centric Marketing?

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Outgrow Lead Scoring 52

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135