Walker Sands

FEBRUARY 14, 2024

Data strengthens 100% of PR efforts. I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Martech

MARCH 8, 2024

We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. It’s about so much more than AI tools that will save us time — so much more — it comes down to our audiences’ navigating data and content in a whole new way.

Marketing AI 95

Marketing AI Training Generation Budget Programs 95

Parse.ly

DECEMBER 9, 2019

With a clearer perspective on how audiences engage with aggregators, with Facebook making a slow-but-steady comeback, and with your SEO efforts likely extending beyond traditional search results. Let’s start with everything that’s not search or social: all that aggregator and other external traffic. Evolving aggregation.

Trends 89

Trends Aggregators Stats Privacy 89

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Moz

JANUARY 19, 2020

Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR. Considering the sheer number of possible variables that contribute to rankings changes (on-site factors, amount and quality of on-site content, penalties, etc.) Then I aggregated them by root domain.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. Yes, it’s my birthday today!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Marketing AI 91

Marketing AI Work Management Marketing Management Business 91

Brandpoint

AUGUST 27, 2019

Are you are thinking about investing in content marketing ? Or perhaps you’ve already seen initial successes by employing content marketing strategies, and you want to ramp up your efforts. Content Strategist. PR Specialist. These are key points to consider if you have strict deadlines for your content initiatives.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Ad Agencies Work Management 67

Biznology

NOVEMBER 7, 2016

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Marketing Craftmanship

JULY 1, 2014

There is now hard evidence that shows the number of clicks, comments, and shares are not indicative of how much time people spend engaged with the actual content. Initial inquiries and longstanding relationships are not nurtured by bombarding target audiences with aggregated content from 3 rd parties.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Marketing Management 100

Sprout Social

JANUARY 12, 2022

In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. Either on-site, social media, Google or third-party review aggregators. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently.

Word of Mouth 133

Word of Mouth Paid Content Conversion Work Management 133

Zoominfo

NOVEMBER 7, 2018

But there’s one problem – the recent growth of job aggregation sites has placed an added emphasis on the use of keywords. Better : “In this role, you will work within the tight-knit marketing team on a daily basis to create engaging content. Read some job postings from other companies in your industry. Sell the company culture.

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

The Point

SEPTEMBER 23, 2015

And no, #1 is not “write better content” (because you already knew that.). The best way to convert organic blog visitors to subscribers is to write great content. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

seo.co

JANUARY 9, 2023

.” When you visit this high-ranked website, however, you notice that it lacks the keyword “best electric lawnmower” in the title tag, in the meta description, in the anchor text, and maybe even in the written blog content itself. PR, Reputation Management, and brand building are always a great idea.

SEO 102

SEO Keywords SERP Aggregators 102

Webbiquity

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Contently

JANUARY 11, 2017

To capitalize on pop culture’s fondness for our brightly colored past, Shutterstock created a content campaign dedicated exclusively to the ’90s. “We We try to incorporate real-time events in pop-culture and the news,” explained Kashem Miah, global director of social media and content marketing at Shutterstock. “In

Digg 60

Digg ROI Paid Search Agency Advertising Agencies 60

Webbiquity

JANUARY 5, 2021

CEO @NomicsFinance, the transparent crypto price aggregator & non-sketchy alt to *you know who.* Follow for #PR, #Advertising, #ContentMarketing, #SEO, #SocialMedia, #Music, #MNTwins Fan #Podcaster @BSMediaShow. Content Manager at [link] | Maker of Cool Stuff | Heavy Metal Enthusiast. Elixir Engineer at Simplecast.

Twitter 262

Twitter Startups Work Management Marketing Management 262

Moz

DECEMBER 9, 2019

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. Aggregates all the data and exports to a CSV. Now let’s get to the good stuff.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Biznology

JUNE 3, 2014

When you earn people’s attention and when they choose to speak about you, your clients, and your services, then you have a gift that keeps on giving — this is content that lasts well past the campaign and into the future. To me, Chris Brogan said it best, “customer service is the new PR.*”

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Allocadia

APRIL 1, 2019

Then, every spend goes into Allocadia, tagged according to functional activity: corporate marketing and brand, advertising and PR, trade shows and sponsorships, and content creation and campaigns. And no one has to spend days aggregating everyone’s separate budgets, since they’re all in one place.

Case Study 59

Case Study Case Studies Budget Programs Marketing Budget Creation 59

Zoominfo

NOVEMBER 7, 2018

But there’s one problem – the recent growth of job aggregation sites has placed an added emphasis on the use of keywords. Better : “In this role, you will work within the tight-knit marketing team on a daily basis to create engaging content. Read some job postings from other companies in your industry.

High Quality Lead 100

High Quality Lead B2B Terms and Conditions Transparency 100

Webbiquity

MARCH 13, 2019

These sites are also places where your followers will promote your content and where someone else might find your content and link to it. This makes it easy for our readers to share our content on these sites. In short, social media helps with link building, which is critical for SEO.

Social Media 208

Social Media Search Marketing Social Marketing Optimization 208

Hubspot

JUNE 4, 2018

Trending, according to Facebook's official description , aggregates the most popular news items among Facebook users "based on the number of publishers that are posting articles on Facebook about that subject and the engagement level of those articles.". presidential election, largely through ad content. Source: CNN. midterm elections.

Facebook 76

Facebook Trends Aggregators Lead Scoring 76

Sprout Social

FEBRUARY 5, 2020

Content that highlights new products and services is one post type that receives the most engagement via social, according to Sprout Social Index, Edition XIV. Then head to the Tag Report to see all of those messages in one place and share aggregate feedback regularly. . Build trust and satisfaction with customer service and support.

Tools 88

Tools Work Management Marketing Management Business 88

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Create a high-quality content marketing asset that addresses a key pain point along the B2B buyer journey.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Hubspot

MARCH 10, 2020

If so, don't forget to have a local PR strategy. By creating educational content, you can rank for local keywords and raise brand awareness. The more content you have that ranks, the better. Post locally appealing content to social media. I'll say it again: The content you post should appeal to your local audiences.

Promotion 97

Promotion Business Loyalty Hubspot 97

ClearVoice

JUNE 22, 2021

Links are beneficial for everyone, from freelance writers to content marketers. Highlight what you’ve written previously by including links to past content. Helps you build “link juice” by linking to relevant, high-quality sites in your content. Offer content. But avoid being a link pusher.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Walker Sands

OCTOBER 26, 2023

Maxwell Strachan , a senior features reporter and editor at Vice’s technology site, Motherboard, added that news publishers have had problems when they rely too heavily on social media networks to distribute their reporting and other content. News organizations [are] actually moving away from this as a central strategy,” said Strachan.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Hubspot

MAY 25, 2011

Creating remarkable content can be a great way to generate inbound media coverage for your business. But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? Highlight them in your newsroom for an added PR punch.

PR 28

PR Social Media Media Blogger 28

BuzzSumo

APRIL 29, 2021

Ok, it wasn’t anything like a Buzzfeed post, but it is now the most shared post on content marketing in the last 6 months. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our multi-channel content promotion strategy. Cornerstone content.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Martech Advisor

AUGUST 21, 2019

Consolidate Content Marketing Processes. Content marketing is one of the most cost-effective methods for raising awareness and generating leads. Luckily, marketers turned citizen integrators can assemble all content marketing tools in one location if we build our infrastructure around a central productivity hub.

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

DealSignal

NOVEMBER 3, 2020

The high-quality lead who downloaded bottom-of-funnel content today could be laid off tomorrow. By using data enrichment to bring that information to light, you can focus more closely on the right prospects and provide them with the right content to move them down the funnel. Everyone is watching the budget. Sounds ideal, right?

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

KoMarketing Associates

SEPTEMBER 25, 2013

Tie In Marketing Automation Prospect Reports – Leverage additional reporting to establish whether SEO landing pages and content assets are being accessed by prospective customers. Not Provided) on the Rise: 4 Tricks to Compensate for Lost Keywords – via PR 20/20. estimating percentages moving forward and 2.)

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Hinge Marketing

MAY 11, 2017

One is website traffic, but you wouldn’t wanna stop at just website traffic in aggregate. One is around the content that you produce. If you are tracking metrics at all, you are likely tracking around some sort of content marketing. There are three types of visibility metrics that are very impactful when accessing this.

Video Marketing 50

Video Marketing Planning Marketing Automation Services Advertising Agencies 50

Biznology

DECEMBER 4, 2012

I chose to use Drupal, which is a Content Management System (CMS) which, I guess, is similar to WordPress, though known less for being a blogging platform than a content platform. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Conductor

AUGUST 24, 2022

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Content calendar/seasonality recommendations. Content publication.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

ClearVoice

MAY 17, 2019

Also consider creating an external portfolio, like a free CV Portfolio , to aggregate your best work and experience highlights for potential clients — that you can easily update and link to without redoing the code on your own site. Also a content strategist. Your services aren’t clear. So, you’re a journalist.

Marketing Websites 97

Marketing Websites Business Work Management Template 97