Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. And that’s just the customer-facing side of martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. Learn More: Improved Sales Forecasting Through AI and ML.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

Webbiquity

JANUARY 28, 2020

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. Aggregating your brand-related updates on social media hub can magnify the impact of disconnected posting efforts. What is a social media hub? The exact process varies a bit from one platform to another.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

The Point

OCTOBER 11, 2022

Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. Buyers want information of value that isn’t just a list of reasons to buy your product. Photo by Brett Jordan on Unsplash.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Plus, it’s a big win for staying ahead of the competition and making customers happy. Ideal Customer Profile Each group should define and document the profile of their most important audience segments.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

chiefmartech

MAY 24, 2021

Even if you have a completely heterogeneous, “best-of-breed” stack, you likely have a set of products that work across your stack to provide cohesion, albeit each at a different layer of integration : Data : everything ultimately ends up in a “data lake” platform such as Snowflake. Workflow Layer = Aggregating Process.

Aggregators 115

Aggregators Work Management Marketing Management Multi-Channel 115

chiefmartech

DECEMBER 27, 2021

Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. Make That 268.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

ANNUITAS

MAY 2, 2023

What I discovered, not to my surprise, is that Salesforce has been very busy building what looks like a top-down Converged Growth tech stack to support the orchestration of engagement across the entire customer journey. The additions align well with a full journey engagement mindset. Marketing Cloud now offers native WhatsApp integration.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

chiefmartech

OCTOBER 23, 2022

One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” They’re all just storing the same customer fields and mail merging them into campaigns.” Of course, all customer data isn’t entirely that homogenized. ” Send an email.

Marketing Automation Services 82

Marketing Automation Services Work Management Marketing Management Product 82

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The three together, driving account identification, targeting, and segmentation will soon be table stakes for how sellers and marketers identify their next best customers.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. 4: Create Customer Calls That Provide Results. 1: Start At The Beginning.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

chiefmartech

JANUARY 10, 2022

And 35% of them are willing to make $500,000+ purchases for a new product or service either remotely or via digital self-serve. Ecosystems are more than just a channel : “Vendors have shifted from a ship and forget model to having a maniacal focus on customer experience and lifetime value.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Loyal customers don’t just buy your products—they become brand advocates.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Zoominfo

DECEMBER 28, 2020

What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Maybe they’re interested in a particular product.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. 19, 2023, T-Mobile revealed that someone had hacked into their systems and accessed personal data affecting 37 million customers. T-Mobile Data Breaches On Jan. Amazon Layoffs On Nov.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Martech

OCTOBER 9, 2023

These digital tools (products and systems) help you automate and streamline processes, aggregate and manage data and ultimately reach your customers more effectively and efficiently. Implementing data standards in your DAM Improving data quality, design and processes leads to a better customer experience.

Digital Asset Management 123

Digital Asset Management Work Management Marketing Management Distribution 123

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Conductor

JUNE 24, 2021

At Conductor, we have always focused on SEO as a part of our customers’ larger Organic Marketing strategy, and we are humbled to see our users recognize us for efforts to connect with them deeply as we are named a gold medalist in the 2021 SoftwareReviews SEO Data Quadrant. The best of Conductor is now in your favorite browser.

Features 59

Features SEO Product Customer Satisfaction 59

Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. Buying Decisions Are Based on the Heart.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. your DXP) vs. having humans do manual service labor (e.g.,

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Webbiquity

MARCH 8, 2022

News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. This helps it promote the most relevant products and maximize sales.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Contify

AUGUST 12, 2020

Contify has announced that it has successfully deployed its market Intelligence Platform at a European eMobility and sustainability solutions provider to power informed decision making and drive its product strategy through fast delivery of critical insights. Track the firm’s product segments with a focus on any new products and services.

Marketing Management 52

Marketing Management Marketing & Strategy Marketing Strategy Product 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Don’t make assumptions when it comes to where you think your customers hang out and talk. When in doubt, consider talking to your sales and customer success teams as well. The “monitoring” piece looks at actual feedback from your audience.

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Liveintent

DECEMBER 7, 2021

Third-party data is consumer data acquired by third-party data aggregators that don’t have a direct relationship with said consumers. Instead, these third-party data aggregators compile insights across various data sources and use models to attribute behaviors or characteristics to general audiences. Second-party data.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Bluetext

OCTOBER 15, 2021

Customers adopt and discard products at breakneck speeds, seeking new opportunities for enjoyment and discarding them at the first sign of trouble. For a product to remain relevant in the eyes of today’s consumers, it must be able to not only meet their present needs but evolve alongside them to seamlessly adapt to future needs.

Product 26

Product Marketing Management Paid Search Agency Touchpoints 26

eTrigue

JANUARY 16, 2024

Types of data to evaluate when starting to clean your data include: • First-Party: Collected directly from customers and audiences on your own channels. Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. Second-Party: Acquired from a trusted partner. Keep in mind — speed matters.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Even though AI is transformative, meeting customer expectations becomes a real challenge – especially when all the data you need is spread everywhere across your organization. Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. Marketers have no way of seeing the customer in a unified, single view, which is necessary to fully understand each customer and provide them with a personalized experience.

Psychographics 108

Psychographics Aggregators Privacy Eye-Tracking 108

Martech

AUGUST 18, 2022

These may include arts and entertainment, for example, where links lead to aggregated content from third-party sources (such as film reviews) rather than original content. Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition.

Google 126

Google Lead Scoring Lead Ranking Aggregators 126

Martech

JANUARY 6, 2023

Using the Pinterest clean room in collaboration with Albertsons Media Collective, other brand advertisers will be able to find existing Albertsons customers on Pinterest before they’re in a store or engaging with Albertson’s owned digital channels. Dig deeper: Why we care about data clean rooms. Expanded reach and measurement. “We

Multi-Touch Attribution 115

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 115

Martech

MARCH 28, 2023

This installment features recent enhancements to Sales and the Customer Data Platform. Sales managers (and reps) can determine which of their sales strategies are most efficient, which products are performing best and pinpoint areas that need improvement. That should yield more conversions/sales.

Marketing AI 101

Marketing AI Multi-Channel Business Marketing Automation Services 101

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 103

Social Media Work Management Marketing Management Media 103

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. Customer analysis should move through three different stages.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Martech

FEBRUARY 23, 2024

By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Product and service tagging. These tools adjust content and messaging based on segment, supporting relevance and engagement.

Digital Asset Management 108

Digital Asset Management Personalization Enterprise Management Tagging 108

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. This could include your product vs. a competitor’s or even simply comparing two of your competitors. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52