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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. What is a lead magnet? Achieve a quick win.

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5 Fast Tips for Stretched Small Business Marketing Managers

Zoominfo

You manage a small business and its marketing. What is small business marketing? The goal of small business marketing is to attract leads to your business. You attract leads by providing content online (e.g., How to Grow Your Small Business with Marketing.

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Potential B2B Marketing Predictions and Trends for 2023

Only B2B

We’ve had a busy year at ONLY B2B. Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. So what lead generation tactics will bring you the most leads in 2023. The fuel for lead generation is content.

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6 Email marketing templates that drive results

Sprout Social

Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Nurturing leads to a sale. Increasing attendance rate for promoted events. Send seasonal promotions for products/services or events. Moriarty’s Gem Store: Event promotion. click-thru rate.

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Interview with Jasmine Sandler

Onalytica B2B

Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006. I spent a few years as an executive at other Digital agencies before beginning my own in 2006.

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The complete guide to B2B SEO

Sprout Social

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. You go through the steps of research, ideation, content creation and promotion. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is.

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