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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Techniques that Always Work?: by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.

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SEO Tool Review: SEMRush

WebMarketCentral

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level.

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Google's content network can be a valuable addition to any AdWords search marketing program. Without revealing any confidential information, both companies develop business software, target department heads and directors in midsize to large organizations with their messages, and run their AdWords search ads only in North America.

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The Case of the Missing Leads: An SEM Mystery

WebMarketCentral

Government stuff, on AdWords. Two months down the road, the AdWords campaign was in trouble. But it don't work that way. Nice work," she said. I know how to play good cop / bad cop with an AdWords report. I was used to people not smoking in my office. I've got another job for you," she purred. Went great.

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How to Develop an SEO Keyword List

WebMarketCentral

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. The list doesn't need to be long; 15-25 phrases is sufficient unless you are working with a very large website. —rather than your internal company jargon.

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3 Tips for Optimizing SEM Campaigns

WebMarketCentral

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. Once the report is complete, you may want to export it to Excel to make the data easier to work with. Within AdWords, go the ad group where you are using that term and click Keyword Tool.

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