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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Now you can relax.

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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. As advertisers utilize these platforms to gain more awareness, they can also use it to create a unique audience in AdWords. AdWords offers advertisers the ability to create ad copy based on a specific audience. Well, things have changed.

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A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark Consulting

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Ads should communicate the availability of white papers, ebooks, or in-demand webinars. Bottom funnel.

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Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark Consulting

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. AdWords allows you to compare results between Google and partners. Search Networks.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com. How Much Am I Spending?

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark Consulting

Offer: Educational white paper. Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Modified broad match keyword in Adwords: +Pay +per +click +techniques. . White papers. Modified broad match keyword in Adwords: +Pay +per +click +articles. . Group One: How to. Looking for.

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How to Effectively Utilize AdWords Ad Extensions for B2B PPC

KoMarketing Associates

A better strategy would be to create a sitelink that goes to a white paper with a form. For example, if the goal of an ad is to get new customers, it wouldn’t make sense to advertise a “log-in” page. ” While expanded sitelinks are optional, not utilizing this feature would be a big missed opportunity.