Webbiquity

JANUARY 28, 2011

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Audience Targeting – Best Practices and New Tactics.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

QuanticMind

SEPTEMBER 27, 2016

The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing. Here’s are the quick hits: Ad copywriting suggestions from “The Nine Billion Ads of Search”. Featuring: @grptwentyseven , @vtonning , @martyweintraub , @mvanwagner.

SEM 40

SEM Paid Search Agency Adwords Ads 40

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Lead Generation Search Engine Marketing Blog'

Work Management 120

Work Management Marketing Management Adwords B2B 120

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

KoMarketing Associates

DECEMBER 9, 2013

The report indicates, as we move into the future, the savviest marketers will be looking at the value of new customers from across channels, platforms, and geographies. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

SocialPilot

FEBRUARY 9, 2024

Paid search marketing Brad Geddes Brad is the co-founder of Adalysis, a PPC recommendation software for Google Ads and Microsoft Ads. Bred has also written the book called ‘Advanced Google Adwords’. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

AUGUST 9, 2012

Use AdWords (and SEM in general). Second, rankings vary between individuals based on factors like personalization and location, and they also vary (sometimes considerably) over time as the search engines continually tweak their algorithms. Use SEO best practices. So what are the implications?

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Here are the best practices to create ad groups: 
 Group keywords with similar themes : For example, put all “software” keywords in one ad group, separate from “solutions” or “platform” keywords
. So please, just don’t do it.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

The Lead Agency

FEBRUARY 15, 2023

When adding negative keywords, you can also choose from several match types: Broad Match: A broad match negative keyword will prevent your ad from showing up for any search term that includes your negative keyword, even if it’s just part of a larger phrase. The Lead Agency has worked on a number of successful B2B AdWords campaigns.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

Customer Experience Matrix

SEPTEMBER 27, 2012

It may seem an unobtainable goal: after all, ease of use has been a top priority of marketing automation vendors for years, and you’d think that by now all those smart people would have made things about as easy as they can be. Again like AdWords, the system would automatically optimize the programs based on results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

EMagine B2B Blog

MARCH 25, 2010

I’ve set up quite a few Google Adwords campaigns in my days as a search marketing specialist. And I learned many years ago about implementing best practices when [.]. Tags: B2B Web Strategy PPC Search Engine Marketing.

Adwords 40

Adwords Google PPC Search Engine Marketing 40

Atomic Reach

MARCH 18, 2019

These numbers are huge and the professionals on this list will readily share their experiences and insights on the topic with anyone searching for more practical information. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Christi Olson – Search Evangelist at Microsoft.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

FEBRUARY 24, 2015

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. The idea of utilizing visualizations easily leads to marketing with video and the integration of images and graphics. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

QuanticMind

AUGUST 22, 2018

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). But search engines are constantly changing, making it difficult to keep up with the best optimization tactics without enlisting professional help. .

SEM 73

SEM Work Management Marketing Management Lead Scoring 73

Biznology

MARCH 20, 2018

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

QuanticMind

JULY 28, 2016

Read about how the power of data science predicts the future of marketing campaign management. SEM managers have a lot of things to keep track of – different best practices, guidelines, publisher updates and multiple goals to pursue in their never ending quest for marketing campaign management.

SEM 40

SEM Campaigns Search Engine Marketing Enterprise Management 40

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Examples include an understanding of the technical aspects of search engine best practices and the in-depth search engine results analysis.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

QuanticMind

MAY 8, 2019

Poor Adwords budget management can lead to missed performance targets. Problems that Cause Adwords Overspending and Underspending. Here’s how to address some of the biggest problems that cause Adwords overspending or underspending: Setting Your Budget Too Low. Numerous factors can contribute to poor SEM budget spend.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

QuanticMind

AUGUST 23, 2016

We’ll discuss advanced AdWords tactics, new SEM trends and much more. SMX East 2016 will take place on September 27-29 in New York, and will have three packed days of content on some of the most important and timely topics in search engine marketing today.

SEM 40

SEM Adwords Keywords Search Engine Marketing 40

WebMarketCentral

SEPTEMBER 20, 2007

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages? 1.2%, 1%-2% and 3%-5%.

CTR 20

CTR Adwords Practices Doubleclick 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. In practice, both are probably needed. Search Marketing and Microsoft adCenter.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Biznology

DECEMBER 9, 2014

In the last few months I have been retained by a number of clients to help some very large sites, with thousands of pages, bring their websites back inline with Google’s best practices, namely making sure that each and every page sports a unique page title, a unique description, as well as unique body content. Like this post?

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

JUNE 23, 2015

While this surely has benefits for you when it comes to your site’s search engine optimization (SEO) and your company’s search engine marketing campaigns, it really comes to its own depth in Google Analytics.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Webbiquity

APRIL 11, 2011

Put another way, it’s the opposite of search engine marketing (smart companies use both). When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. these practices.

Social Media 100

Social Media Godaddy Media Adwords 100

Webbiquity

APRIL 11, 2011

Put another way, it’s the opposite of search engine marketing (smart companies use both). When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. these practices.

Social Media 100

Social Media Godaddy Media Adwords 100

Hubspot

AUGUST 1, 2018

With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. What about ecommerce marketing? What is it, and how does it compare to practices like social media, content, search engine, and email marketing?

eCommerce 53

eCommerce Planning SEM PPC 53

EMagine B2B Blog

JANUARY 28, 2015

Instead of avoiding political fray as Pope & Associates advises, strive to avoid falling prey to quick fixes for your struggling online marketing campaigns. This includes considering any black-hat or shady SEO practices, paying for low-value keywords just to hurt a competitor, or launching deceptive marketing messages (i.e.

Online Marketing 40

Online Marketing B2B Marketing B2B Eye-Tracking 40

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

WebMarketCentral

MAY 28, 2009

Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad?

Adwords 20

Adwords Tactics Tips PPC 20

EMagine B2B Blog

OCTOBER 3, 2013

Google AdWords still has information as far as what keywords are getting traffic volume (because, of course, this is the area that Google makes money, so they are happy to share that information). One method is by using Google AdWords. If paid ads are not the path you wish to choose, Google Insights or AdWords volume can be utilized.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

KEO Marketing

AUGUST 15, 2017

Facebook has an Advertising Best Practices group geared specifically for businesses where participants exchange advice and ideas. Pay-per-click: Google AdWords retargeting. This approach refers to display ads that show up on another website previously visited by someone who has already been to your site via Google Display Network.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

WebMarketCentral

OCTOBER 13, 2008

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. 2 Major Reasons Why You Should Run a Search Query Report Today! and "Apply Your PPC Intelligence to SEO."

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20