AdWords’ Mobile Bid Adjustments: How To Guide & Best Practices
Matchcraft
FEBRUARY 15, 2019
If you’ve been optimizing your AdWords campaigns solely on keyword performance, that’s great; bid adjustments simply offers yet another layer to optimize. For example, if you know your ads perform particularly well on mobile devices, you may wish to increase your AdWords bid by, say, 30%. Best practices for mobile bid adjustments.
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