QuanticMind

MAY 8, 2019

Balancing your SEM budget is one of the major challenges of marketing management today. Poor Adwords budget management can lead to missed performance targets. It can also frustrate the leaders who put you in charge of SEM in the first place. It can also frustrate the leaders who put you in charge of SEM in the first place.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

Spiralytics

JULY 1, 2018

Google AdWords is one of the most powerful tools used in online advertising, for businesses big and small. Marketers have had a considerable amount of success generating leads through this service with a great ROI.

Adwords 48

Adwords Budget Programs Practices Best Practices 48

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. You also need to stay constantly up to date and in the loop on Google’s updates to their program and how optimization practices are changing. He authored Advanced Google AdWords , which is now in its third edition.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. We’ve compiled some of the ways in which the developments of the past year have played a role in shaping the direction of SEM industry — and how they’ll potentially play out in the New Year. GDPR Sets a New Global Standard .

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

QuanticMind

NOVEMBER 16, 2017

How are you preparing your SEM advertising for Black Friday campaigns? Arm yourself with these five fast facts to get more performance from your SEM advertising for Black Friday…and the rest of Cyber Week. Retailers – are you and your SEM advertising for Black Friday ready? What does this mean for you in practice?

SEM 40

SEM Advertisements Advertising Mobile Advertising 40

Atomic Reach

MARCH 18, 2019

These numbers are huge and the professionals on this list will readily share their experiences and insights on the topic with anyone searching for more practical information. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. Joe Kerschbaum is a SEM author and columnist.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

The Point

FEBRUARY 24, 2015

Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” For a free copy, click here.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

QuanticMind

OCTOBER 30, 2018

Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. DSAs can help you create a more efficient SEM program by saving time. Use Local Inventory Ads.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

Adobe Experience Cloud Blog

FEBRUARY 24, 2016

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these!

Adwords 48

Adwords Paid Search Agency Ads Thought Leadership 48

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. While its practically impossible to stay up to date with every major announcement from Google, there are certainly are a few that deserve more attention than others.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. One of the most critical elements of your SEM campaigns is the organization of your keywords. Relevancy is key in every part of SEM campaigns. The biggest downside of AdWords is the character limit. So please, just don’t do it.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

QuanticMind

JUNE 20, 2017

SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices. SEM professionals have a variety of tactics and tools to target and shape their audiences, including Remarketing Lists for Search Ads (RLSA) , Customer Match and retargeting via Google Display Network. Let’s review.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

The Point

DECEMBER 12, 2014

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. . • Promoting transparency and trustworthiness. Providing ease of navigation.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

Webbiquity

AUGUST 9, 2012

Use AdWords (and SEM in general). Search engine marketing programs like AdWords enable marketers to identify which keywords actually drive conversions most effectively, and to always have their site appear on the first page of search results for those terms, regardless of variations in organic rank. Use SEO best practices.

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

SocialPilot

FEBRUARY 9, 2024

Bred has also written the book called ‘Advanced Google Adwords’. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile. Lisa Raehsler Lisa is the founder of a SEM consulting platform, BigClick Co. Lisa Raehsler Lisa is the founder of a SEM consulting platform, BigClick Co.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

QuanticMind

JULY 28, 2016

What if you could see the performance of your SEM campaigns in advance? SEM managers have a lot of things to keep track of – different best practices, guidelines, publisher updates and multiple goals to pursue in their never ending quest for marketing campaign management.

SEM 40

SEM Campaigns Search Engine Marketing Enterprise Management 40

Hubspot

MAY 26, 2017

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

QuanticMind

DECEMBER 12, 2018

Without a doubt, 2018 has been quite a year for digital advertising and SEM. SEM Agencies vs. In-House SEM Campaigns. For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Build or Buy?

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? AdWords audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

ClearVoice

NOVEMBER 2, 2018

Description: SMX West unites the brightest minds in SEO and SEM. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Great for: SEOs, SEMs, marketing analytics pros.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

The Point

MAY 18, 2016

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

Paid Search Agency 113

Paid Search Agency Adwords B2B Click Rate 113

QuanticMind

AUGUST 23, 2016

We’ll discuss advanced AdWords tactics, new SEM trends and much more. We’ll be on hand to discuss advanced paid search tactics such as geo targeting , keyword best practices , maximizing keyword profitability and any other topics you’d care to discuss. Visit us at booth 422.

SEM 40

SEM Adwords Keywords Search Engine Marketing 40

Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. I have recently had the opportunity to help a prospective client navigate their options when being aggressively pursued to renew a yellow pages agreement.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. pictured: @jdischler , @GinnyMarvin ).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

WebMarketCentral

SEPTEMBER 20, 2007

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages? 1.2%, 1%-2% and 3%-5%.

CTR 20

CTR Adwords Practices Doubleclick 20

QuanticMind

MAY 20, 2019

However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k). These publisher optimization tools and best practices like “Estimated first-page bid recommendations” and “Smart bidding” end up increasing our CPA and thinning our margins on those top keywords.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40

Hubspot

JUNE 26, 2019

This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. Like ReportingNinja and Octoboard, DashThis allows users to connect PPC and SEM tools to the platform so that all performance data appears on one dashboard. Google Ads Editor. Integrations: Google Ads.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Hubspot

AUGUST 1, 2018

What is it, and how does it compare to practices like social media, content, search engine, and email marketing? Search engine marketing (SEM) is a little different than search engine optimization (SEO). This is why ecommerce marketers often register with Google AdWords and promote their product pages through PPC campaigns.

eCommerce 53

eCommerce Planning SEM PPC 53

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Shopping Best Practices: “Bing in the Holidays” by Cady Condyles. Shopping Best Practices: “Shopping Strategies That Never Go Out of Style” by Jake Favaro.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

nDash

AUGUST 6, 2019

Google Ads / AdWords: Analysis, Creation and Conversion. At SMX East, there will be all-you-can-learn SEO and SEM (and more) tips, tactics and strategies. It brings marketing and sales experts together to help form solutions and implement better practices for others. Pro Link Building. Facebook and Social Media Advertising.

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Hubspot

DECEMBER 22, 2020

Sharing keyword intelligence is a standard best practice. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. SEM is the exact opposite. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

EMagine B2B Blog

JANUARY 5, 2015

This year we experimented with the new customizable ads feature in Adwords. Get Google Adwords certified. Practicing yoga. More importantly, my favorite aspect of PPC is A/B testing different messages, images, and call to actions and making changes based on measurable results (aka running awesome campaigns and taking names).

Adwords 40

Adwords PPC SEM Click Rate 40

KEO Marketing

AUGUST 15, 2017

Facebook has an Advertising Best Practices group geared specifically for businesses where participants exchange advice and ideas. Pay-per-click: Google AdWords retargeting. This approach refers to display ads that show up on another website previously visited by someone who has already been to your site via Google Display Network.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Biznology

DECEMBER 9, 2014

In the last few months I have been retained by a number of clients to help some very large sites, with thousands of pages, bring their websites back inline with Google’s best practices, namely making sure that each and every page sports a unique page title, a unique description, as well as unique body content.

PageRank 80

PageRank SEO Enterprise Management SEM 80