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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

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The ABC’s of A/B Testing with Adwords

EMagine B2B Blog

The problem is most marketing teams are forced to make decisions based on an executive’s gut instincts rather than data. To prevent insanity, A/B testing should be at the forefront of every online marketing strategy. Lucky for online advertisers, A/B testing in Adwords is now easier than ever. A udience is King.

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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year by Derek Edmond. Key Online Marketing Milestones.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday.

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How To Use RLSA To Help Increase High Quality Leads

KoMarketing Associates

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. To get started you should create this tag in AdWords and apply the code to all active pages on the site. 3 Steps to Get Started: 1.

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. View the full report. View the full report.

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Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Retail-Centric Campaign Management: Advertisers can browse their product inventory directly in AdWords and create product groups for the items they want to bid on.