EMagine B2B Blog

JULY 1, 2015

The problem is most marketing teams are forced to make decisions based on an executive’s gut instincts rather than data. To prevent insanity, A/B testing should be at the forefront of every online marketing strategy. Lucky for online advertisers, A/B testing in Adwords is now easier than ever. A udience is King.

Adwords 40

Adwords CPC Cost Per Click Aggregators 40

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. So what is the best way to report on the day to day activities of a paid search campaign, allowing advertisers to get a better picture or understanding of the value behind their paid search statistics? Here are three essential metrics.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Webbiquity

SEPTEMBER 30, 2014

Find the answers to those questions and many others here in more than two dozen of the best guides to search engine marketing of the past 18 months. 7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. by WordStream. by Search Engine Land.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Also optimize your site for Google Ads with the AdWords Keyword tool so you can stay ahead of the competition.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

JULY 3, 2023

Search Engine Marketing (SEM) SEM is a form of digital marketing that involves promoting websites to increase their visibility in search engine results pages primarily through paid advertising. I can see the search volume, the cost per click (CPC) for the Google Ads campaign, and the keyword difficulty score for the SEO campaign.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

accelerate agency

APRIL 26, 2021

Content marketing tools. What is digital marketing? First, let’s remind ourselves of what we mean by digital marketing, also known as online marketing. Basically, we’re talking about any marketing efforts that use the internet or an electronic device to achieve objectives. Analytics tools. Social Tools.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52