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Tools and resources: Getting started with Google Analytics 4

Martech

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Universal Tag Manager tools. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Google Tag Manager help.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. Utilize Platform-Specific Resources. Set Aside Time Every Week.

Training 185
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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Taxonomy-based navigation – organize material based on keyword-specific categories or tags so visitors can easily discover important material.

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The Top 10 Free Content Analytics Tools

Contently

For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. The setup also requires some patience and the ability to install the necessary tags on your website. News and Media, Business and Industry). For free, users can make 10 requests per day (e.g., per month.

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Critical SEO best practices you don’t want to ignore

B2B Marketing Insights - WE

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. Off-page SEO is the process of optimizing your website’s backlink profile, social media presence, and other factors that influence your ranking. Title tags. That’s it!

SEO 98
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Why SEO During COVID-19 Pandemic?

Brightedge

As consumers turn to online resources to conduct their shopping, brands will want to create targeted content to attract new potential users and customers to their site. In this unstable period, your content and marketing campaigns might do more to drive resources towards future demands and sales rather than current.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. Tad Chef supplies an outstanding list of ebooks and white papers related to social media in general, blogging, social media marketing and SEO.