Hubspot

APRIL 4, 2019

SEMRush is a fantastic tool for finding opportunities to rank for long-tail keywords organically, but additionally, you can use the tool for various SEM efforts. Additionally, SEMRush enables you to discover your main paid search competitors, figure out which keywords they're bidding on, and study the composition of their ads.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Content Marketing Institute

OCTOBER 16, 2018

Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”.

Long Tail Marketing 105

Long Tail Marketing Google Domain Keywords 105

Sharpspring

NOVEMBER 10, 2020

Also, don’t be afraid to use long-tail keywords. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.” Long-tail keyword phrases like this are easy to dominate and can narrow down search results. #2 billion users by 2024.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. If you do, Google will reward you.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

KoMarketing Associates

DECEMBER 13, 2018

How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Convert

DECEMBER 16, 2020

By writing pillar content around short-head keywords as well as insightful articles around long-tails , the brand could build its authority by targeting specific subjects that users are already searching for. Google AdWords is a particularly powerful platform. Inform Better Product Development Decisions.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Hubspot

DECEMBER 22, 2020

You need to study the search results closely if you want to master the art of understanding keyword intent. Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines. While it might work, the potential for bleeding is likely.

PPC 101

PPC Work Management SEO Top of Funnel 101

QuanticMind

JUNE 23, 2019

Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay ahead of the growing competition. QuanticMind is another third-party bid automation software that can also optimize bids when data is scarce, for example in the case of long-tail keywords with few conversions.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

QuanticMind

NOVEMBER 30, 2018

A recent study by market-research group Nielsen revealed that American adults now spend more than 11 hours per day watching, reading, or simply interacting with media online, up from nine hours and 32 minutes just four years ago. How does it work? Secondly, ensure your landing pages are targeted.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Content Standard

FEBRUARY 24, 2016

Think your AdWords clicks are expensive? As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Check out that CTR plummet after the first few results (the study is from 2014, but the correlation likely has not changed much). Don’t like the rent?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

Think your AdWords clicks are expensive? As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Check out that CTR plummet after the first few results (the study is from 2014, but the correlation likely has not changed much). Don’t like the rent?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Valasys

AUGUST 19, 2019

According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

seo.co

NOVEMBER 1, 2021

There have been some interesting and, admittedly, persuasive studies in the past that have seemingly disproven, or at least suggested evidence to the contrary of the idea that organic CTRs influence search rank potential. However, as others have pointed out, there’s a serious flaw in this study: it used click bots. Negative Evidence?

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

flux.la

FEBRUARY 1, 2020

A study has shown that RankBrain outperformed Google’s own engineers by 10% in identifying the best page for a given keyword, proving that RankBrain really works and is here to stay. Other free tools that generate potential LSI keywords are Ubersuggest and the Keyword Planner Tool via Google AdWords.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Directive Agency

DECEMBER 1, 2017

Not all AdWords campaigns are created equal. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Looking to Supercharge Your AdWords Campaigns?

Adwords 40

Adwords Advertising Agencies Campaigns Advertisements 40

Online Marketing Institute

MARCH 21, 2011

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ).

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Hubspot

NOVEMBER 4, 2016

Siege Media conducted a study on what makes infographics inherently shareable (the results of which they turned into a great infographic of their own), and as it turns out, the most oft-shared infographics had an average of just 396 words. 3) Google AdWords Keyword Planner. You may need to purchase login access ($19.50/month)

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Brandpoint

NOVEMBER 8, 2021

Instead of paying to target a keyword through AdWords, one small business now gets $1,000 worth of free inbound web traffic each month. It got picked up after three months and we improved from position 78 to four on all long-tails as well. the average article is from a major news source covering one recent study or announcement.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

Single Grain

AUGUST 28, 2019

Here’s another one: Neil Patel’s Google AdWords Made Simple: A Step-by-Step Guide : This monster piece of content has more than 10,000 words and ranks for more than 2,000 keywords. And if you search “Google AdWords,” it comes up on the first page. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

WebMarketCentral

NOVEMBER 16, 2009

Minor Miracles And Major Feats of First-Page Rankings by MediaPost Search Insider David Berkowitz reports on how critical video is to attaining a first-page ranking on Google, reporting on a study showing that " Videos are 53 times more likely to appear on the first page of search results than text pages."

SEO 20

SEO Forrester Best Practices Adwords 20

Content Marketing Institute

JANUARY 23, 2019

Competition doesn’t directly dictate pricing on AdWords. The same thing plays out on Facebook, where studies from AdEspresso have found that higher relevance scores translate to lower costs per click. This is also why you don’t often see content-based promotion on AdWords: It’s cost-prohibitive (for what you get in return).

Paid Content 105

Paid Content Top of Funnel Cost Per Click Promotion 105

Directive Agency

AUGUST 10, 2017

These long-tail keyword variations can help increase the amount of search queries you’re showing up for, exposing you to a wider base of consumers, and increasing site traffic. Adwords (Top). Adwords (Bottom). This is because they have to compete with features like AdWords and Google Maps. Image Source ).

SERP 49

SERP Lead Generation Search Marketing Lead Ranking 49

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. On average, conversion rates for advertisers on Google AdWords are around 2.7% Compare that to these case studies for targeted ads on social platforms: VistaVu, a business intelligence and software company, saw an 18.2%

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Convert

NOVEMBER 8, 2022

Focus on Long-Tail Keywords. Another way to keep your budget lean while targeting the right audience is to focus on long-tail keywords. Focus your strategy on long-tail keywords related to your top keywords. Using long-tail keywords will be more cost-efficient. Kevin Huang, Ambient Home US.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You immediately apply the philosophy to your Adwords (now Google Ads) campaigns and, for a while, things go rather well. Step into my time machine , and let us take a journey. It’s 2015.

PPC 111

PPC Practices SEM Best Practices 111

QuanticMind

OCTOBER 17, 2018

According to a recent study : 69% of CMOs and senior marketing executives view marketing as a revenue driver. Even the most basic analytics reports from AdWords or the like can offer some insights for long-term strategy improvement. Metrics that focus on marketing revenue are musts in today’s digital landscape.

Correlation 40

Correlation ROI Multi-Touch Attribution Work Management 40

Hubspot

OCTOBER 9, 2013

I’ve reviewed a lot of Google AdWords accounts at WordStream -- probably thousands -- and I see the same silly mistakes over and over again. The number-one reason most businesses fail at AdWords is they don’t sign in enough. In fact, only 1% of small businesses sign in to AdWords on a weekly basis.

PPC 28

PPC Cost Per Click Adwords Mobile Advertising 28

Hubspot

NOVEMBER 10, 2015

These are usually long-tail keyword phrases, which are much easier to rank for. The Keyword Planner is hidden inside a Google Adwords account. But when you find a keyword with a lot of search results, it also means that root keyword is going to be in multiplied times that in long-tail phrases.

Paid Content 28

Paid Content Long Tail Marketing Paid Search Agency Business 28

Directive Agency

APRIL 28, 2017

In this case study, we’ve compiled 180 Series C funded Software companies and analyzed their organic search metrics. Click here to Download the Series C Case Study for Free! The organic calculation of keyword value via AdWords bid prices is based off the money-making potential of the keywords you are ranking for.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

Convince & Convert

APRIL 19, 2012

To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. I studied psychology in college, but the real studying happened after college. In fact it’s highly similar.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Webbiquity

JANUARY 17, 2011

The types of photos women post most frequently are described in the study as “affectionate,&# such as pictures of family gatherings or friends hanging out and having a good time. Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. Benchmark Study of B2B Site Speed Across 1,000 Sites. AdWords and analytics are properly linked. Setup AdWords account with MCC. Link AdWords to Analytics.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Outgrow

DECEMBER 26, 2021

Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. And what adds to this loveliness is the 99.99% reliability with long-tail keywords. Keyword Tool is the best substitute for Google keyword planner, which demands an AdWords account.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. And what adds to this loveliness is the 99.99% reliability with long-tail keywords. Keyword Tool is the best substitute for Google keyword planner, which demands an AdWords account.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

Zoominfo

AUGUST 7, 2018

In fact, a Stanford study shows the mere perception of working collaboratively can motivate people to perform better on a task ( source ). Marketers use this app to find new long-tail keyword ideas in seconds. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities. Team Collaboration.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Adobe Experience Cloud Blog

JANUARY 10, 2018

Our favorites: Case studies. Therefore, case studies are the best way to convince and persuade before beginning the sales process. By targeting a pain point and introducing a customer case study , they attracted more than 600 decision makers to the webinar. Target long-tail keywords using AdWords to keep your cost-per-click low.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Zoominfo

AUGUST 7, 2018

In fact, a Stanford study shows the mere perception of working collaboratively can motivate people to perform better on a task ( source ). Marketers use this app to find new long-tail keyword ideas in seconds. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130