LeadSquared

NOVEMBER 23, 2016

A few months ago, we conducted a webinar on Google Adwords. Among all the questions about keyword match types, conversion rates and campaign structure, there was one question that kept appearing – how to increase CTR in Google Adwords? These tips would help you increase your Adwords CTR too.

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CTR Adwords Google Click Rate 52

LeadSquared

NOVEMBER 22, 2019

Ultimately, after a series of hits and trials, we learned and came up with the best PPC marketing hacks. Now, we have the secret ingredients required for an outstanding PPC marketing campaign. We divulged it in the webinar and we got many questions from the attendees. Can you elaborate on top of the page bid option in AdWords?

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PPC Lead Ranking Planning CTR 52

Outbrain

AUGUST 1, 2022

When it comes to PPC – AKA Pay-Per-Click, or paid advertising – it’s really a matter of “be there, or be square.” That’s why 45% of small businesses use paid ads , And it’s why getting more familiar with PPC is a very smart career move, too. Google Skillshop: Google Ads Certifications. Show me the money!

Paid Content 29

Paid Content PPC Course Best Practices 29

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. Avoiding these mistakes, and proactively addressing any issues, will go a long way towards ensuring your PPC efforts deliver a solid ROI.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

LeadSquared

SEPTEMBER 15, 2013

Google Remarketing can help you attract those visitors and bring them back to your website. We recently conducted a webinar that discussed the steps to setup Google Remarketing Campaigns on Adwords. So, here are a few questions that were asked during the webinar. Do not worry! Here is the solution.

FAQ 52

FAQ Webinar Metrics Google Paid Search Agency 52

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

EMagine B2B Blog

MARCH 29, 2018

PPC) pay-per-click advertising is the perfect way to do it. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. Recorded Webinars. The path to PPC conversions: . Case Studies. Conduct a keyword analysis. Contact us now.

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PPC B2B Sales Lead Scoring Lead Ranking 50

Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. As such a prominent part of the online marketing world, PPC advertising has attracted some of the best minds in the business.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

EMagine B2B Blog

MARCH 29, 2018

PPC) pay-per-click advertising is the perfect way to do it. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. Recorded Webinars. The path to PPC conversions: . Case Studies. Conduct a keyword analysis. Contact us now.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Unbounce

JUNE 1, 2021

Retargeting is a powerful form of PPC advertising that leverages tracking technology to identify individuals who have previously engaged with your brand in some way and serves them ads on a variety of platforms to try to re-engage them. Sign up for your webinar. Airbnb reaches across the globe with Google Display Ads.

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Cost per Acquisition Paid Search Agency Ads Examples 138

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. pictured: Bart Heideman of @google discussing the publisher’s attribution models.).

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Launch Marketing

OCTOBER 10, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. Addressing and avoiding these mistakes will go a long way towards ensuring your PPC efforts deliver a solid ROI. content downloads, webinar registrations, product purchases, etc.)

Paid Search Agency 69

Paid Search Agency Cost Adwords B2B 69

Biznology

MARCH 20, 2018

“In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” ” How the long tail AdWords approach works for blogger outreach. ” Trying GroupHigh for blogger outreach campaigns. ” Blogger outreach is more PR than social media.

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Long Tail Marketing Blogger Outreach Paid Content 199

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? View the recording If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! No problem! The cost will depend on the tool.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! B2B Lead Generation Strategy [Webinar Questions].

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Hubspot

MAY 3, 2017

PPC University " by WordStream. Social Media Week of Webinars " by Buffer. Digital Marketing Course " by Google. " These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. 20) Social Media Week of Webinars. " by Udemy.

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Class Enterprise Management Online Marketing Work Management 101

Adobe Experience Cloud Blog

JANUARY 31, 2012

Ad networks like Google AdWords offer robust reporting, but they are fairly limited in evaluating the quality of a lead. Based on Google’s conversion reports, the Display Network seemed a pretty attractive option (all numbers are for example purposes only): Network. Individual Conversions. Cost Per Conversion. Cost Per Customer.

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PPC Optimization Conversion Paid Search Agency 48

LeadSquared

NOVEMBER 24, 2015

Well, that is exactly what we analyse in this webinar. The webinar was a resounding hit. For those of you who couldn’t attend it, you can view a recording of the webinar here. You can also get more useful information from this webinar on email -marketing. Also, look up this webinar on education marketing.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Skyglue takes Google Analytics to the next level.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Circle Studio

NOVEMBER 8, 2018

On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. While not likely a large part of the A/E/C marketing budget, PPC can be helpful for boosting thought leadership pieces and increasing traffic for hard(er) to rank pages like office locations.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Campaigns can run for product launches, webinars, conferences etc. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Campaign Based Publishing.

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Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Campaigns can run for product launches, webinars, conferences etc. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Hinge Marketing

APRIL 27, 2015

This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing. “With partners like Microsoft, Google, and Yahoo, working on a large scale became second nature to me.” To say that Brad Geddes is a Visible Expert is an understatement. How did this peripatetic marketing expert rise to the top of his game?

Paid Search Agency 48

Paid Search Agency Paid Content Advertising Agencies Enterprise Management 48

Hinge Marketing

APRIL 27, 2015

This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing. “With partners like Microsoft, Google, and Yahoo, working on a large scale became second nature to me.” To say that Brad Geddes is a Visible Expert is an understatement. How did this peripatetic marketing expert rise to the top of his game?

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Paid Content Profiling 48

LeadSloth

AUGUST 11, 2009

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: Is there a typical target group that is easier to reach with PPC? Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns?

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Advertising Agencies Paid Search Agency Advertisements Advertising 100

EMagine B2B Blog

JANUARY 5, 2015

This month we will be featuring our PPC Specialist, Leah Yount, who has been with the eMagine Digital Marketing team for over a year. I am a B2B PPC gladiator. I am a hunting guide in the thorny PPC forest. I love brainstorming with clients and exposing them to all the options available with Google, Bing, and Social PPC.

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Adwords PPC SEM Click Rate 40

LeadSquared

SEPTEMBER 11, 2014

Our last webinar on “ 5 Landing Page Optimization Tips to Improve Conversion Immediately ” raised a number of interesting questions. Here’s the webinar recording, in case you missed it: View the Recording. Conversion Goal in Google Analytics : Set up Google Analytics , Google Performance and other similar tools.

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Landing Pages Webinar Metrics Conversion Optimization 52

BOP Design

FEBRUARY 6, 2018

Are they primarily Google searches (organic), AdWords (PPC), phone calls, tradeshow contacts, webinar attendees, or something else? Always look at your CRM or Google Analytics for tracking and managing lead attribution. Take a high-level look at where leads are coming from.

Allocation 73

Allocation B2B Marketing Marketing & Strategy Marketing Strategy 73

Hinge Marketing

FEBRUARY 4, 2014

This is an interesting article for businesses that are running pay-per-click (PPC) campaigns. Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account.

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Cost per Lead CPL PPC Adwords 48

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. For Webinars, include a photo of the speaker.) It’s a relatively safe assumption that he or she is already “sold.”

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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Planning Work Management Marketing Management Marketing Budget Creation 100

Hubspot

MAY 27, 2011

Google recently updated AdWords with functionality that allows its users to segment PPC ads serving tablets and mobile phones. How to Set Up PPC Campaigns to Target Mobile Devices. What does mobile PPC advertising mean for marketers? The ability to segment mobile devices for PPC is new.

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PPC Mobile Marketing Adwords Mobile Advertising 28

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Hubspot

APRIL 18, 2013

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. Model Number Campaigns. Pricing in Ads.

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PPC eCommerce Long Tail Marketing Lead Ranking 28

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

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Paid Content PPC Cost Per Click Paid Search Agency 40

BenchmarkONE

AUGUST 18, 2021

Send dedicated email sequences or partner with other brands with a similar audience to host webinars or digital events. You should record the referral path of every sales lead who contacts you, whether it’s by banner advertising, search engines, Google Adwords, social media, or any other route.

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Sales Qualified Leads High Quality Lead Top of Funnel Sales Leads 97

LeadSquared

SEPTEMBER 19, 2018

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! B2B Lead Generation Strategy [Webinar Questions].

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Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52