Biznology

MAY 16, 2016

Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. The amazing thing about Google Adwords is that it practically does the research for you. Use your own original term to head off the competition. Photo by Revital via Shutterstock.com.

Keywords 133

Keywords Research SEO Adwords 133

Biznology

NOVEMBER 25, 2019

Essential aspects of marketing and advertising and even customer service have always been extremely hands-on and took a lot of work—especially if you have taken the time to get your app into a number of app stores across a number of platforms such as Apple iOS and Google Android. At least for me. I didn’t know.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

NOVEMBER 12, 2013

Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. Your corporate site is just dandy.

Google 80

Google Paid Search Agency Adsense Branding 80

Biznology

JULY 13, 2017

Google-forwarding phone number. Local businesses that rely on phone calls rather than websites for customer inquiries make use of Google-forwarding phone numbers for their Adwords campaigns. It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Don’t (or Do) Compare My PR Campaign to Google Ads.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MARCH 13, 2018

Be sure to tell all your prospects and clients that Google AdWords and Facebook Ads and Twitter Ads are not anointed with the magic inheritance of we PR professionals, we marketing mavens, we government propagandists (respect!).

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

DECEMBER 10, 2010

This week we watched Google, the search engine monster with the mountain of cash from Mountain View, be rejected by Groupon, the little startup that could (as in "could" be offered a huge number to be purchased). Most of the industry couldn't get over the number that Google was willing to fork-out to get the daily deal site, reportedly $5.3

Google 80

Google SMB Adsense Paid Search Agency 80

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” How the long tail AdWords approach works for blogger outreach. ” Trying GroupHigh for blogger outreach campaigns.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

APRIL 12, 2017

Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. Chances are, you’ll have a pretty good sense of this from the conversations you’re already having with clients and prospects. Bigger isn’t always better.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

FEBRUARY 22, 2013

Not long after I talked about building search campaigns that convert , Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. It’s fantastic that AdWords now recognizes this fact.

Campaigns 80

Campaigns Adwords Mobile Advertising Cost Per Click 80

Biznology

OCTOBER 7, 2011

So why am I not like many others and jumping up and down about Google’s supposed domination of the online space? There are just a few reasons why I am more than cool with Google’s position in the marketplace: It works (most of the time). Why would I when I can get Google Docs for free? If it wasn’t Google. :

Google 80

Google Adsense Adwords Loyalty 80

Biznology

NOVEMBER 14, 2017

This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. Google hates cheating. Create a Bespoke SEO and Google-Optimized Landing Page.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

DECEMBER 14, 2010

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. But, what if it all went away?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

APRIL 21, 2014

One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. We looked at Google searches in the US from July 2013 through February 2014. e-Commerce Paid Search Search Marketing Web Metrics AdWords Big Data Google Search Engine Marketing Search Engines'

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Biznology

JUNE 7, 2016

My reports are mostly a hodge podge of data culled from Google Analytics , Moz , Google Webmaster Tools , SEMrush , Ahrefs , and then there’s reviews across so many sites, and business updates over so many sites, and even social media posting, updates and engagement tasks over so many sites. Seriously: easy-to-use.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. Google Analytics. Google Trends.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

MAY 18, 2015

What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. Google has begun downgrading sites that don’t use responsive design or in some other way optimize their display on small screen sizes. A few years ago, Google showed a sea of blue links leading to web pages.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

NOVEMBER 23, 2016

Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. And the response shot up. For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

OCTOBER 1, 2013

Next, collect as many explicit URLs you can find, as deep as you care to go into Google Search. Start with the keyword phrase fed into Google, Bing, and Yahoo! And then just search as deep as you can, especially to the point when Google begins to fail on you. Google breaks apart and starts making surreal connections.

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

MAY 2, 2017

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. Now there’s micro-influencer marketing.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

NOVEMBER 30, 2011

Split tests are easy to set up, and applicable to any communications vehicle that drives a response—whether it be an email, a landing page, a banner ad, Adwords copy, anything, using free tools like Google Website Optimizer or scores of other SaaS or enterprise software tools.

B to B 80

B to B Adwords Planning Paid Search Agency 80

Biznology

OCTOBER 17, 2017

This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. Many hands make light work.”. John Heywood. An Earned Media Micro-Influencer Marketing Primer. Now there’s micro-influencer marketing.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

JUNE 6, 2018

– No conversion signal to Google Analytics or AdWords. Podium also supports Google Click-to-Message Ads, Facebook Messenger and SMS conversations. . – Conduct drip email, SMS or Facebook ad campaigns based on segments. Proprietary CRMs have key roadblocks that prevent you from getting those benefits.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Google’s a cat and the people you want to hire you are cats, too. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

MARCH 26, 2012

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action. This is not news to Internet marketers.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Biznology

OCTOBER 4, 2012

That was until I read the second edition of Vanessa Fox’s Marketing in the Age of Google. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle.

Keywords 80

Keywords Allocation Paid Search Agency Adwords 80

Biznology

NOVEMBER 19, 2012

Visitors from Search : Every website should install an analytics tool, such as Google Analytics. These keywords can also be found in the Traffic Sources of Google Analytics. A good tools for measuring search volume is the Keyword Tool in Google Adwords. M Revenue – $0.5 M Invest) / ( $0.5 M Invest) = $0.5

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

OCTOBER 21, 2013

The behavior graph provides the foundation, to some extent, of Google Search, Netflix recommendations, Amazon recommendations, iTunes Genius, Nike+ run tracking, Foursquare, Fit Bit, and the entire “quantified self” movement. Behavioral Mapping.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Biznology

DECEMBER 9, 2014

It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. Their competitors.

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

DECEMBER 22, 2015

Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! 1) Adaptive Websites.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

AUGUST 20, 2014

Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. It’s expected that Google will begin offering device tracking soon, which will determine the physical location of your customers’ devices and enable you to determine whether your ads led to in-store activity.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

JANUARY 26, 2011

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Most of the ones I talk to don't buy paid search ads from anyone but Google, anyway. There is always going to be an ad buying distribution curve (not a complete monopoly) and for now, Google will be the dominant force.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

OCTOBER 18, 2013

I’ve argued for years that Google’s only interested in growing your brand if it helps their customers—and their bottom line. Internet Marketing Paid Search Search Marketing Google paid search paid search advertising paid search marketing ppc' That doesn’t mean you can’t do both. Paid search is a science.

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

DECEMBER 16, 2011

Assuming the world doesn’t come to an end in 2012, search engines generally—and Google specifically—face two major trends in the coming year that could short-circuit their continuing growth: Social and Mobile Powers Search Alternatives. Just look at the integration of Google+ goodies into Google’s search results.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

SEPTEMBER 17, 2013

Google’s the worst boyfriend in the world! However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Anyway, let’s get back to Google’s mirror. Then steal it and use it.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80