Biznology

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. billion. (

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” How the long tail AdWords approach works for blogger outreach. ” Trying GroupHigh for blogger outreach campaigns.

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Marketers are wizards and Public Relations is magic

Biznology

Be sure to tell all your prospects and clients that Google AdWords and Facebook Ads and Twitter Ads are not anointed with the magic inheritance of we PR professionals, we marketing mavens, we government propagandists (respect!).

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How to integrate offline campaigns with your digital marketing strategy

Biznology

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Hashtags are among the more popular channels to track the effectiveness of offline campaigns. Relative performance. Google-forwarding phone number.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

– Conduct drip email, SMS or Facebook ad campaigns based on segments. – No conversion signal to Google Analytics or AdWords. – No support for Facebook lead ads. . – No support for Facebook lead ads. Some mail campaign apps now offer a Facebook ad campaign builder.

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How To Streamline App Workflow

Biznology

ASO tools cut right through hyperbole, pretty words, colorful pie charts, and allow everything to be as exposed and understandable as Google Analytics, Google AdWords, and Google Webmaster Tools.

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The art of narrative storytelling via social media marketing

Biznology

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Sadly, in a post PR world, we need to be able to compete a little bit with Facebook Ads and Google Ads.