5 AdWords Hacks to Ramp Up Your Display Ads
Modern B2B Marketing
JANUARY 18, 2016
In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. Supersize It, Please: Use Display Layers To Improve Your Display Targeting.
8 Best Practices for Using Google AdWords
MARCH 7, 2016
Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. Diving a little deeper, what exactly do you need to know to run a successful AdWords campaign? Time to Get Searching.
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Upgraded Campaigns for Search Network and Display. A big update comes in the way of forced, “upgraded” campaigns for Search Network and Display Select. Check out Search Engine Land and the Adwords Blog to learn more.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Keywords.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
Display advertising is a bit of a mystery. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. We’ll also talk about getting transparency into your display advertising so you can see its true impact on revenue.
20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
SEPTEMBER 25, 2015
When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. To learn how to make display advertising actually work for you, download our free guide here. What Is Display Advertising?
5 Steps to Set Up, Launch, and Manage an Online Display Campaign
AUGUST 31, 2015
Today, there are more than 30, which include paid search, social media, mobile apps, online display and a few dozen more. With that in mind, we thought we’d take a dive into one of the more important channels – online display – and show you how to set up, launch and manage a campaign of your own. What is online display advertising? Why choose display advertising?
Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
OCTOBER 29, 2015
(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). In the the ebook, we cover the necessary steps to effectively use AdWords for lead generation, and more importantly revenue generation, from researching keywords to optimizing based on ROI reports. CLICK TO TWEET.
Google AdWords Releases “Advanced Reporting” in Select Accounts
MAY 14, 2015
Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! I was just looking at some various accounts today and noticed a “reports” tab in the top navigation in one of the accounts. First off, simply click the Reports tab above and then click +Report. campaign, ad group, etc.)
Display Advertising on Facebook versus Google: Who Wins?
Social Marketing Forum
AUGUST 18, 2012
With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook? B2C marketing Brand marketing Infographics Social media marketing click through rate CTR Facebook ads Google Display Ad Network WordstreamAlthough Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. Facebook has been testing several methods and formats lately, although not with big [.].
Why You Should Consider Google Adwords Call-Only Campaigns
JANUARY 6, 2016
About a year ago, Google AdWords launched a new campaign option for click-to-call capabilities: the Call-Only Campaign. Before the launch of Call-Only, AdWords offered a Call Extension option. The Call Extension option displayed a phone number, allowing users to choose between visiting the site and calling. So, why should you consider Call-Only campaigns? Call Extensions.
7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
JUNE 23, 2016
Every AdWords advertiser wants more relevant clicks on their ads. If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. What Are AdWords Extensions. Why Use AdWord Extensions. When doing a Google search, you might see some ads take up more space than others.
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing. Not dayparting.
B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
OCTOBER 18, 2012
Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Technically, it should be possible.
How to Build the Best Google AdWords Campaign
JANUARY 22, 2016
Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Get an AdWords Account. Before you can do anything, you’ll need to visit the AdWords site and sign up for an AdWords account. This is the most important aspect of your AdWords education. Add Your Display URL.
AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
Modern B2B Marketing
FEBRUARY 24, 2016
Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out. As Author: Mike Tomita Stop the presses!
4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
OCTOBER 8, 2014
At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad. Callout Extension Overview. Additional Real Estate. Customized Scheduling.
How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World
MAY 31, 2016
From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. During the Summit, the biggest announcement was how Google plans on shaking up the current AdWords ad format. Brand New AdWords Interface. Expanding the Display Network.
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. Search vs. Display Ads: What's the Difference? Want more tips?
Google AdWords Adds “Customer Match” to Their Targeting Arsenal
SEPTEMBER 28, 2015
Unfortunately, it does not appear to be available across the Google Display Network (GDN) like CRM retargeting can be used. The post Google AdWords Adds “Customer Match” to Their Targeting Arsenal appeared first on Fathom. Blog Feed Digital Advertising adwords customer match adwords email targeting new adwords updatesFinally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”. There are unfortunately some limitations.
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com. Do we utilize any display or banner advertisements in our PPC mix?
How to Improve Google Adwords Quality Scores [Infographic]
OCTOBER 4, 2012
The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. How to Improve Google Adwords Quality Scores Infographic: Source: DigitalNetAgency.com. You can optimize your Quality Score to receive a higher position for a lower bid that your competitors. Therefore, it is important to understand and measure.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. You can also grab our Small Business Guide to Google Adwords here.
An Overview of the Google Adwords Recent Changes & New Features
MAY 3, 2012
Pity those poor writers who’ve written books on Paid search and Google Adwords. After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. The Good: Ads that perform better should be displaying more frequently anyway. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. What do you think of all the recent Google Adwords changes? Well, change is normal; just ask Google and Facebook.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? Ways to Leverage Adwords Search Query Reports by PPC Blog. Where do image ads fit in the mix?
3 BIG AdWord Mistakes To Avoid
EMagine B2B Blog
JUNE 15, 2015
Google Adwords is not what you call an easily navigable interface. While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. Don’t run search and display campaigns. Be sure to separate your search and display campaigns as they require distinct strategies and should never use the same budget. Be aware.
7 Recent or Unique Google Adwords features you should be utilizing today.
MAY 5, 2013
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. With the new enhanced Adwords, you can now promote offers within your ads if you are a brick and mortar store. Subscribe to newsletter. Subscribe. Get updates.
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. All the most successful AdWords gurus, such as Adam Viener of imwave, realize that you can only make money in affiliate marketing with Google AdWords if you can make more money from your converted sales than you spend.
Introducing Google ‘Location Groups’ in AdWords
FEBRUARY 17, 2014
The post Introducing Google ‘Location Groups’ in AdWords appeared first on Fathom. Online Advertising/SEM/Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Wal-Mart) or on differentiation (i.e.
Lessons Learned From Spending $25 Million Dollars On AdWords
OCTOBER 5, 2015
AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. But how do you strategically approach AdWords to get the most out of your marketing spend?
2015 Resolution: Google Analytics IQ & Adwords Certification
EMagine B2B Blog
DECEMBER 31, 2014
When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams. Achieving your Analytics and Adwords certification takes time.
What B2B’s Need to Know About The Adwords Live Stream
EMagine B2B Blog
MAY 26, 2015
May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. Google now only needs 3 sizes of an image ad (728×90 300×250 160×600) to cover 95% of the Google Display Network. Two weeks ago was the most exciting day of the year for paid search nerds! Better CPA Bidding. Finally!
Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
JUNE 18, 2014
Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. More than just a flat list of names, Adwords orders the list by highest threat level to lowest threat allowing you to focus your attention on the enemy that matters most (in Sun Tzu’s time this would have been Genghis Khan and his Mongolian Hoard!!). Great!
The Most Important Changes to Google AdWords in 2013
DECEMBER 27, 2013
Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I''m assuming you don''t want to make it your job. Enhanced Campaigns caused quite a stir and sucked up most of the time and attention -- but it was just one of thousands of big AdWords updates in 2013! 2) Updated Ad Rank Algorithm. What’s Next for AdWords in 2014?
Google’s New Enhanced Campaigns for Display Advertising
JUNE 12, 2013
In a previous post, we discussed changes made to Google AdWords ‘ pay-per-click (PPC) Enhanced Campaigns (for Search). Many of these features have also rolled over onto Google’s Display Network with a few subtleties specific to Display advertising (text, images, interactive & video ads). Let’s dive into the new features and differences: Search vs. Display.
Google’s April 22 AdWords Announcement
APRIL 22, 2014
Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users. In case you missed today’s Google AdWords Announcement , here’s a quick rundown of what was introduced: Innovative Ads. Bulk Actions – bulk editing and changes available directly in the AdWords interface.
AdWords Enhanced Campaigns –Where Google Fell Short
MARCH 29, 2013
Okay, I promise this is my LAST blog post discussing Google AdWords Enhanced Campaigns for at least the next month! As I was upgrading a client’s account from ‘Legacy’ to ‘Enhanced,’ I noticed a couple of things that Google SHOULD … Continue reading → The post AdWords Enhanced Campaigns –Where Google Fell Short appeared first on Fathom.
Introducing Google ‘Location Groups’ in AdWords
FEBRUARY 17, 2014
The post Introducing Google ‘Location Groups’ in AdWords appeared first on Fathom. Online Advertising / SEM / Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Here are some examples (i.e.
You can only win search by winning social
MAY 5, 2015
And, just to make sure you’re kissing up to the right people, you’re spending every cent you’re making on your site while you’re under performing on Google Adwords Ads and even ads on Microsoft BlNGADS. Google is Fighting a Robot Army and a Zombie Horde. When a town loves where they live, they support it with their Time , Talent , and Treasure. Like this post?
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Search remains the cornerstone of digital and content marketing efforts. Internet users. Image credit: MarketingProfs.
Google AdWords Enhanced Campaigns: The Good, the Bad, and the Ugly
FEBRUARY 14, 2013
If … Continue reading → The post Google AdWords Enhanced Campaigns: The Good, the Bad, and the Ugly appeared first on Fathom. Paid Advertising/SEM/DisplayIf you haven’t heard, Google just made a major announcement about what they are calling “Enhanced Campaigns” on Wednesday, February 6th.
Why Facebook Ads Can Be a Great Alternative to Google AdWords
FEBRUARY 19, 2013
With all this fuss these days around Google AdWords Enhanced Campaigns, advertisers might consider testing more of their digital advertising budget through other advertising channels, such as Facebook Ads. Facebook Paid Advertising/SEM/Display Facebook Ads facebook ads vs. google adwords Facebook Advertising
Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
JUNE 5, 2013
This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. It matters because understanding user context will help you run more profitable AdWords campaigns.