5 AdWords Hacks to Ramp Up Your Display Ads
Modern B2B Marketing
JANUARY 18, 2016
In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. Supersize It, Please: Use Display Layers To Improve Your Display Targeting.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Keywords.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
Display advertising is a bit of a mystery. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. We’ll also talk about getting transparency into your display advertising so you can see its true impact on revenue.
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Upgraded Campaigns for Search Network and Display. A big update comes in the way of forced, “upgraded” campaigns for Search Network and Display Select. Check out Search Engine Land and the Adwords Blog to learn more.
Negative Keywords Can Be Shared Across Google AdWords Accounts
MARCH 9, 2017
Negative keywords, meaning keywords that will not display your ads, are equally important because they prevent advertisers from wasting ad spend on keywords that are not relevant to their business or their audience. Google currently provides the ability to add negative keywords to your AdWords Pay-per-Click (PPC) accounts. In January of 2017, Google made a change to AdWords.
7 AdWords Features You Didn't Know Existed
JULY 28, 2016
Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level.
Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
OCTOBER 29, 2015
(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). In the the ebook, we cover the necessary steps to effectively use AdWords for lead generation, and more importantly revenue generation, from researching keywords to optimizing based on ROI reports. CLICK TO TWEET.
Why You Should Consider Google Adwords Call-Only Campaigns
JANUARY 6, 2016
About a year ago, Google AdWords launched a new campaign option for click-to-call capabilities: the Call-Only Campaign. Before the launch of Call-Only, AdWords offered a Call Extension option. The Call Extension option displayed a phone number, allowing users to choose between visiting the site and calling. So, why should you consider Call-Only campaigns? Call Extensions.
Google AdWords Expanded Text Ads: Best Practices For The New Format
NOVEMBER 23, 2016
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Display URL and Path Fields (Shown in Green). When creating ETAs, the final URL has to be entered first (above the headlines) and the display URL is created automatically based on that. 3) Make the Best of the New Display URL.
B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
OCTOBER 18, 2012
Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Technically, it should be possible.
How Will Google’s Latest AdWords Changes Affect You?
MARCH 21, 2017
Google is making a big change to exact match keyword targeting in AdWords. Google’s AdWords Update: The Details. For now, these changes do not apply to phrase match keywords and AdWords is still designed to prioritize matching identical keywords to identical search queries. Read our blog What is Advanced Geo-Fencing Display and Why You Should Use It? Word Order.
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing. Not dayparting.
5 Steps to Set Up, Launch, and Manage an Online Display Campaign
AUGUST 31, 2015
Today, there are more than 30, which include paid search, social media, mobile apps, online display and a few dozen more. With that in mind, we thought we’d take a dive into one of the more important channels – online display – and show you how to set up, launch and manage a campaign of your own. What is online display advertising? Why choose display advertising?
Adwords Display Advertising Exam Answers
JULY 2, 2016
Opentopic blog >> online-marketing-hack.com This exam covers advanced concepts, including best practices for creating, managing and optimizing Display campaigns. 120 minutes 100 questions 80% passing score Validity period of 12 months Disclaimer: All questions below are from live exams within the Q2 of 2016. Using these answers resulted in 87% (87 out of 100) on the test, so they are. Marketing ROI Cmo marketing roi
Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
JULY 5, 2016
That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. AdWords allows you to compare results between Google and partners. Query — I need this. • Search Networks. Device Management.
How to Build the Best Google AdWords Campaign
JANUARY 22, 2016
Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Get an AdWords Account. Before you can do anything, you’ll need to visit the AdWords site and sign up for an AdWords account. This is the most important aspect of your AdWords education. Add Your Display URL.
An Overview of the Google Adwords Recent Changes & New Features
MAY 3, 2012
Pity those poor writers who’ve written books on Paid search and Google Adwords. After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. The Good: Ads that perform better should be displaying more frequently anyway. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. What do you think of all the recent Google Adwords changes? Well, change is normal; just ask Google and Facebook.
Google AdWords Adds “Customer Match” to Their Targeting Arsenal
SEPTEMBER 28, 2015
Unfortunately, it does not appear to be available across the Google Display Network (GDN) like CRM retargeting can be used. The post Google AdWords Adds “Customer Match” to Their Targeting Arsenal appeared first on Fathom. Blog Feed Digital Advertising adwords customer match adwords email targeting new adwords updatesFinally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”. There are unfortunately some limitations.
How to Improve Google Adwords Quality Scores [Infographic]
OCTOBER 4, 2012
The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. How to Improve Google Adwords Quality Scores Infographic: Source: DigitalNetAgency.com. You can optimize your Quality Score to receive a higher position for a lower bid that your competitors. Therefore, it is important to understand and measure.
4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
OCTOBER 8, 2014
At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad. Callout Extension Overview. Additional Real Estate. Customized Scheduling.
How To Get the Most Out of AdWords Expanded Text Ads
JULY 6, 2016
So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. Multiple Display URL Paths for Testing. This gives you a lot more options on where and how to display important keywords, calls to actions, and information. One Size Fits All Ad Formats.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. You can also grab our Small Business Guide to Google Adwords here.
7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
JUNE 23, 2016
Every AdWords advertiser wants more relevant clicks on their ads. If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. What Are AdWords Extensions. Why Use AdWord Extensions. When doing a Google search, you might see some ads take up more space than others.
AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
Modern B2B Marketing
FEBRUARY 24, 2016
Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out. Author: Mike Tomita Stop the presses!
Introducing Google ‘Location Groups’ in AdWords
FEBRUARY 17, 2014
The post Introducing Google ‘Location Groups’ in AdWords appeared first on Fathom. Online Advertising/SEM/Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Wal-Mart) or on differentiation (i.e.
7 Recent or Unique Google Adwords features you should be utilizing today.
MAY 5, 2013
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. With the new enhanced Adwords, you can now promote offers within your ads if you are a brick and mortar store. Subscribe to newsletter. Subscribe. Get updates.
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com. Do we utilize any display or banner advertisements in our PPC mix?
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog. Where do image ads fit in the mix?
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. Search vs. Display Ads: What's the Difference? for display ads.
Google Adwords Update Can Affect Local Search Marketers
JUNE 21, 2016
Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. The ads in the Local Finder rely on AdWords location information (called an “extension”). Local business ads have begun appearing in the map section of the Local Finder results.
Lessons Learned From Spending $25 Million Dollars On AdWords
OCTOBER 5, 2015
AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. But how do you strategically approach AdWords to get the most out of your marketing spend?
Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
JUNE 18, 2014
Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. More than just a flat list of names, Adwords orders the list by highest threat level to lowest threat allowing you to focus your attention on the enemy that matters most (in Sun Tzu’s time this would have been Genghis Khan and his Mongolian Hoard!!). Great!
2015 Resolution: Google Analytics IQ & Adwords Certification
EMagine B2B Blog
DECEMBER 31, 2014
When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams. Achieving your Analytics and Adwords certification takes time.
How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World
MAY 31, 2016
From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. During the Summit, the biggest announcement was how Google plans on shaking up the current AdWords ad format. Brand New AdWords Interface. Expanding the Display Network.
3 BIG AdWord Mistakes To Avoid
EMagine B2B Blog
JUNE 15, 2015
Google Adwords is not what you call an easily navigable interface. While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. Don’t run search and display campaigns. Be sure to separate your search and display campaigns as they require distinct strategies and should never use the same budget. Be aware.
Google’s April 22 AdWords Announcement
APRIL 22, 2014
Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users. In case you missed today’s Google AdWords Announcement , here’s a quick rundown of what was introduced: Innovative Ads. Bulk Actions – bulk editing and changes available directly in the AdWords interface.
The Most Important Changes to Google AdWords in 2013
DECEMBER 27, 2013
Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. Enhanced Campaigns caused quite a stir and sucked up most of the time and attention -- but it was just one of thousands of big AdWords updates in 2013! Recommendation: Improve your Quality Score to maximize the chance of having sitelinks displayed. right?