Directive Agency

SEPTEMBER 12, 2023

Google Ads (formerly Google AdWords) are usually one of the first places a marketer looks because of the intent and direct attribution, but it does have a ceiling where you start experiencing diminishing returns. The use of broad match keywords can and will result in irrelevant traffic and wasted PPC (pay-per-click) ad spend.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

The Point

JUNE 8, 2016

However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Adobe Experience Cloud Blog

JULY 3, 2017

Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. For your PPC efforts, your results may look something like this: Going by this data alone, you might conclude that Campaign #2 is your highest performer, while Campaign #4 is hemorrhaging the most money.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Divide informational keywords and transactional keywords : For example, “what is customer relationship management” versus “buy crm software”, or “do i need crm” versus “customer relationship management solutions”.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

LeadSquared

FEBRUARY 4, 2021

We kept puzzling for months whether it is purely the organic traffic, or the spike in traffic is due to our increased spend on PPC (Pay Per Click) ads. So, whenever we ran PPC campaigns , we got more organic traffic and leads. But when we stopped the PPC campaign, the traffic and lead volume would also drop. Conclusions we draw.

Organization 52

Organization Google Ads SERP 52

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Bing recently announced Dynamics 365, its big data CRM service, to begin integrating features across Microsoft’s properties, including LinkedIn.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Oktopost

AUGUST 3, 2021

Google Adwords campaign dashboards. Smart B2B marketers who work with complex data every day should consider using a marketing dashboard for managing tasks such as email marketing campaigns, evaluating marketing ROI , and social media management. . Marketing performance dashboards. SEO-focused dashboards. Web analytics dashboards.

Work Management 62

Work Management Marketing Management Marketing AI Marketing Automation Services 62

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. CRM Integration. This is the problem that we set out to solve in mid 2011.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. CRM Integration. This is the problem that we set out to solve in mid 2011.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? How is B2B PPC campaign management different from B2C?

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Valasys

MAY 6, 2021

Virtual marketing in some forms is also absolutely free for advertisers and provides a high Return On Investment (ROI). PPC Advertising. PPC, also known as pay-per-click advertising allows businesses to pay certain amounts of money to get their website, content, or products seen by a specific set of people.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

ClearVoice

FEBRUARY 24, 2019

Depending on your client’s needs, the HubSpot platform provides a CRM to support sales, a marketing dashboard that includes content creation (including blogging and social media posting and monitoring), building automated email workflows, and analytics. PPC management: White Shark. Social media marketing management: Sendible.

Marketing Automation Services 93

Marketing Automation Services Advertising Agencies Marketing Management Paid Search Agency 93

Biznology

AUGUST 20, 2014

They’re not seeing the ROI they’ve come to expect from search overall, and increasingly worry that their search marketing activities aren’t working. Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. Which begs the question: does mobile search work?

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Sage Marketing

MARCH 24, 2019

PPC, SEO, tradeshows, webinars, PR, and content are some fundamental elements of a successful comprehensive marketing approach, but they are just tools. Once KPI’s are achieved it will be easier to show ROI to the board and explain the correlation between marketing spend and success. The typical answer I get is “MORE”. More customers.

Startups 52

Startups Lead Ranking Marketing Qualified Leads Spending 52

Content Standard

OCTOBER 2, 2020

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. But what is good ROI for marketing campaigns? At its most basic level, “good ROI” means that for every dollar put toward marketing, the business gets more than a dollar back.

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

EMagine B2B Blog

JANUARY 28, 2015

A gut alarm will sound as soon as our eyes hit a poorly designed website, un-optimized content, or an inefficient Adwords account. Want better ROI? Expecting your CMS, marketing automation and CRM system to perfectly integrate out of the box is like expecting Microsoft Word to write your next blog post. Gladiators Fix Problems.

Online Marketing 40

Online Marketing B2B Marketing B2B Eye-Tracking 40

Conversica

SEPTEMBER 12, 2018

Whether they know it or not, marketers have been using solutions augmented by artificial intelligence for a few years—particularly if they’ve run a PPC campaign. That includes cold calling, managing the CRM’s data hygiene for your accounts, scheduling prospecting and researching time, emailing and meeting with your manager.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

markempa

NOVEMBER 15, 2005

« Marketing accountability and ROI Measurement | Main | New and Improved Lead Nurturing Article » Prediction: Lead generation dashboards will likely be a hot topic As marketing performance management (MPM) continues to evolve, I anticipate that marketing and lead generation dashboards will become a hotter topic.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

B2B Marketing Insights - WE

JUNE 29, 2018

Google Keyword Planner is a good one, and you get it for free when you set up an AdWords account. Getting the most mileage out of each content piece will further help your ROI. Google AdWords. But Google is after laser-focused content that yields the best information and therefore has the biggest impact. So how does it work?

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Presenters.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Webbiquity

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Need more evidence that measuring social media ROI is hard?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 10: Return on Investment (ROI). . 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You immediately apply the philosophy to your Adwords (now Google Ads) campaigns and, for a while, things go rather well. Read about why PPC experts sometimes use this strategy here. It’s 2015.

PPC 111

PPC Practices SEM Best Practices 111

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. The bottom line is, you’re just not seeing a healthy ROI. When you combine this with the spend data from your ad platform, you will be able to get your true ROI. So what’s the problem?

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

Hubspot

MAY 1, 2017

That's why using a Customer Relationship Management System -- also known as a CRM -- is essential. Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team. That's why the HubSpot CRM is completely free. Check out the HubSpot CRM Now.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

SnapApp

MARCH 21, 2018

AdWords is Google's paid ad platform. AdWords provides the vehicle to get your solution in front of these people immediately. You can use the native AdWords keyword tool to find search volume and cost-per-click data: . In the video below, I'll walk you through the four core steps of setting up a profitable PPC campaign: . .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Single Grain

JUNE 3, 2021

45% are investing in PPC ads. . SEM skills to improve the ROI of the different digital marketing campaigns. Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. More than 70% of companies are investing in content marketing.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Valasys

MAY 5, 2020

Read more on How Intent Data Analysis Helps B2B Companies Boost ROI. However, the estimates by Google can vary depending upon your actual traffic volume and that calls for the utilization of multiple data points including Google’s webmaster tools and impression data gathered from multiple AdWord campaigns being executed.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? If you’re hiring a digital agency to run your PPC campaigns and they impress you, is there an opportunity to add Search Engine Optimization?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? If you’re hiring a digital agency to run your PPC campaigns and they impress you, is there an opportunity to add Search Engine Optimization?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? If you’re hiring a digital agency to run your PPC campaigns and they impress you, is there an opportunity to add Search Engine Optimization?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. However, algorithms alone cannot give you the best results. Performance Measurement.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. How to Calculate Social Marketing ROI , June 24, 2010. SEM & SEO & PPC & CTR. March 18, 2010. June 8, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. This year, take your reporting up a notch and make a commitment to show the true impact that your programs have on the company’s bottom line.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Lead Liaison

JULY 18, 2018

From the marketing point of view, 44% of marketers claim to experience a 3:1 ROI from live events and what all this come down to is you’re dealing with a lot of people face to face, you’re building rapport. 22% of companies say that they have no way to track ROI from one of these events which again is very crazy.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

KEO Marketing

JANUARY 27, 2015

Google recently announced changes to AdWords for Video reports, with the performance and engagement dashboard now offering insight on both paid and organic video performance. Traditional PPC Evolves. One of the best things about PPC is the amount of direct control you have over all aspects of your campaign.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48