Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. But while GA is wildly popular (and free), it definitely has its limitations.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Image Source. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. ’ Even Google Analytics data falls flat here.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Your AdWords campaigns may not immediately deliver optimal results.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Your AdWords campaigns may not immediately deliver optimal results.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Your AdWords campaigns may not immediately deliver optimal results.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. After all, there are over 8,000 marketing solutions available to utilize (and growing). Best B2B Marketing Tools. Yes, you read that correctly.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Customer Experience Matrix

FEBRUARY 7, 2016

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. The algorithmic approach is certainly preferred by most marketers, since it is based in actual data rather than marketers' (often inaccurate) assumptions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Leadspace

JANUARY 22, 2018

Lead scoring is one way that marketers know when to pass off leads to sales, when they go from marketing to sales qualified. Customer Relationship Management (CRM) Platforms. Additionally, a CRM can be a hub for a more complete picture of prospects, leads and customers.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Convince & Convert

JULY 31, 2012

Now, we vote with tweets and +1s and likes and shares, and Google doesn’t have a good source for that information (until now), which puts the mothership of search result accuracy (and thus, Google Adwords) at peril. Google and Facebook aren’t exactly pals. Launch Adwords for Social. Undercover Brother.

Google 164

Google Enterprise Management Marketing Management Adwords 164

Golden Spiral

JANUARY 20, 2017

We recently sat down for a Q&A with search engine marketing expert, Chris Turner of ChocolateSEO. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? If you help implement CRMs, then where are your ideal clients? That is your data!

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

BOP Design

FEBRUARY 6, 2018

One does not simply sit down and “evaluate a marketing strategy” over a cup of coffee. While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach. If your goal was to increase marketing-qualified sales leads by 50% year over year, did you achieve that?

Allocation 73

Allocation B2B Marketing Marketing Strategy Marketing & Strategy 73

The Lead Agency

MAY 14, 2017

But then came marketing automation. Perhaps it’s far from a panacea per se, but marketing automation has wedged itself within many B2B companies, assisting and addressing many marketers’ pain points. This can be a contributing factor to the rift between sales and marketing – they’re just not aligned. Selarketing.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation B2B Marketing Automation 54

Hubspot

JULY 12, 2019

The majority of users choose Google Analytics, although I've chosen some non-GA plugins, too. While Google Analytics is a powerful option, many find the sheer amount of data available on GA daunting, and the interface clunky. Generally considered the king of analytics plugins, MonsterInsights is a good all-rounder.

Analytics 76

Analytics Marketing Analytics Tools Best Practices Stats 76

ATAK Interactive

JULY 29, 2019

Marketing, promotions, and conversion tools. Site management capabilities. Analytics and reporting features. Magento is so widely adopted, with over 300,000 active online stores and a roughly 8% market share, there are excellent places for teams to find help. Custom catalogs capabilities. Mobile commerce capabilities.

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

ClearVoice

FEBRUARY 24, 2019

From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. A quick review of white label marketing. How is a white label marketing solution different? Some of the best white label marketing tools for agencies.

Marketing Automation Services 93

Marketing Automation Services Advertising Agencies Marketing Management Paid Search Agency 93

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

LeadSloth

AUGUST 4, 2009

I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. Marketing Automation to Measure End-to-End ROI. The Google tracking is from before Twitter, so the URLs were long and ugly.

Social Media 100

Social Media ROI Media Leads 100

ATAK Interactive

JULY 29, 2019

Marketing, promotions, and conversion tools. Site management capabilities. Analytics and reporting features. Magento is so widely adopted, with over 300,000 active online stores and a roughly 8% market share, there are excellent places for teams to find help. Custom catalogs capabilities. Mobile commerce capabilities.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

ATAK Interactive

JULY 10, 2019

Marketing, promotions, and conversion tools. Site management capabilities. Analytics and reporting features. Magento is so widely adopted, with over 300,000 active online stores and a roughly 8% market share, there are excellent places for teams to find help. Custom catalogs capabilities. Mobile commerce capabilities.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hinge Marketing

MARCH 23, 2015

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. These kinds of techniques certainly have a place in your marketing tool belt.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

Content Standard

OCTOBER 2, 2020

By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns? But if your business gets less than a dollar back for every dollar invested in marketing? What is good ROI for marketing?

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Huptech Web

JANUARY 11, 2024

Shopify Analytics, Google Analytics, SEMrush, SimilarWeb Bounce Rate The percentage of visitors who leave the site after viewing only one page without any engagement (Total one-page visits / Total entries to the site) x 100. Shopify Analytics, Google Analytics, Adobe Analytics.

Work Management 52

Work Management Lead Scoring Lead Ranking Marketing Management 52

Lead Liaison

OCTOBER 21, 2016

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. But that’s the extent of what Google can provide. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. Why It’s Valuable.

Lead Liaison 48

Lead Liaison Adwords Lead Ranking Marketing Automation Services 48

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

chiefmartech

JUNE 20, 2016

I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” Are all three of them marketing technology companies? It represents 19.4%

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight."

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

BenchmarkONE

NOVEMBER 15, 2018

No one can deny that HubSpot is a great CRM and marketing solution for larger firms looking to have all of their tools in one place. So before committing to a long-term contract with HubSpot, here are a few marketing software alternatives to help you build a more affordable and more effective marketing stack than HubSpot’s. .

Enterprise Management 82

Enterprise Management Work Management Marketing Automation Services Marketing Management 82

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Hubspot

MAY 1, 2017

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. Automation is nothing new to marketers.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Valasys

MAY 5, 2020

Defining and measuring the top SEO KPIs for your business is of utmost importance, as they can be used by the marketing team to measure the websites’ organic search results, including the analysis of the top-performing pages, top-performing keywords and areas of your websites that can be optimized for searches.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69