KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Size & Transparency of Network.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Think of it as a smaller sitemap that’s displayed on the search engine results page. Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , About KEO Marketing. KEO Marketing Inc., PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

SugarCRM

MARCH 7, 2016

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. Using Google AdWords for SEM. Time to Get Searching.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Retail-Centric Campaign Management: Advertisers can browse their product inventory directly in AdWords and create product groups for the items they want to bid on.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve.

SEM 100

SEM Paid Content Stats Paid Search Agency 100

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

MARCH 13, 2014

Baidu is the world’s largest Chinese search engine and holds more than a 60% share in the Chinese search engine market. As such, Baidu presents an attractive opportunity for B2B marketers looking to achieve visibility in the Chinese market. Certificate of Incorporation. Sign a Contract.

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing).

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. If the keywords in an ad group aren’t related, you won’t be able to create ads relevant to each of them, which will lead to poor click-through rates and low conversion rates. Neatly Organize Your Keywords and Ad Groups.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Track and Evaluate Over Time.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Valasys

MARCH 5, 2019

For a marketing manager of an up-and-coming software company, a dried up pipeline is his arch nemesis – a problem that comes from staying away from lead generation. According to the 2018 State of Inbound survey, 63% marketers consider lead generation their top challenge and for good reason as well. Company Website.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Generate Leads for Exports. Those tactics in summary: YouTube Integration. Trade Show Appointments. Local Optimization (Office / Dealer Locations).

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. It all begins with choosing compelling and relevant B2B tech assets, but it doesn’t stop there. PPC) pay-per-click advertising is the perfect way to do it.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Golden Spiral

JANUARY 20, 2017

We recently sat down for a Q&A with search engine marketing expert, Chris Turner of ChocolateSEO. Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. How can B2B companies set themselves up for SEO/SEM success in 2017?

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

Atomic Reach

MARCH 18, 2019

Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. David Szetela is a speaker an author in the PPC marketing field. He is an expert in AdWords, social advertising, and Bing Ads.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. You can never stop learning and sharing. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

EMagine B2B Blog

JANUARY 28, 2015

This includes considering any black-hat or shady SEO practices, paying for low-value keywords just to hurt a competitor, or launching deceptive marketing messages (i.e. Talented B2B marketers understand the complexity of long sales cycles and forge new strategies instead of looking for the path of least resistance.

Online Marketing 40

Online Marketing B2B Marketing B2B Eye-Tracking 40

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

WebMarketCentral

DECEMBER 3, 2009

What's the real the optimal cost per lead for your SEM program? Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. How can you improve conversion rates?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? Let me go out on a limb and propose the top five media for your lead generation toolkit. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Marketers still struggle to document content strategy.

Studies 60

Studies SEM Case Studies Adwords 60

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. The post Does mobile search work for your business?

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

The Point

OCTOBER 11, 2012

Additionally, if that domination can’t quickly or easily be achieved through organic means (via Search Engine Optimization), then at minimum the mandate is normally to ensure that the company’s search ad appears at the top of the page.

Positioning 100

Positioning Paid Search Agency Cost Google 100

Hinge Marketing

MARCH 23, 2015

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. These kinds of techniques certainly have a place in your marketing tool belt.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 48

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. Look Before You Leap. One Size Does Not Fit All.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KEO Marketing

AUGUST 15, 2017

Pay-per-click: Google AdWords retargeting. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Facebook has an Advertising Best Practices group geared specifically for businesses where participants exchange advice and ideas.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Outbrain

MARCH 19, 2019

Those stats are not just reserved for Search Engine Marketing (SEM). The founder of WordStream, and now the CEO of MobileMonkey, he has developed a deep and broad understanding of every aspect of online advertising, from AdWords to Facebook marketing to chatbots. Follow Melissa on Twitter @Mel66. Elizabeth Marsten.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Can you tell me how can I create search query report through Goog. B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy.

SEO 40

SEO SEM Effectiveness Enterprise Management 40